Braun.
Designed for what matters.

We believe that good design can make lives better - 100 years ago, now and in the future.

For 100 years, Braun has kept to three important principles, inspired by people: Good design is simple, useful and built to last. Until today, people all over the world turn to us because Braun products make life better. They trust in our brand when it counts the most: Whether they want to prepare that special dinner for a first date, iron their best shirt for an important job interview or prepare a vast breakfast for the whole family.

From inventor’s workshop to global brand

Ingenious.

In the early 1920s, engineer Max Braun founds a machine-building workshop in Frankfurt am Main. On the strength of its groundbreaking inventions for the emerging radio broadcasting industry, the firm opens its own factory building with 400 employees in 1928.

Helpful.

During the postwar period, Braun expands its product range with newly developed devices that simplify everyday life. In 1950, simultaneously with the first foil shaver, the Multimix food processor makes its market debut, inaugurating the company’s household line.

Visionary.

After the sudden death of Max Braun, his sons take the company helm in the early fifties. They lay the groundwork for a people-focused corporate culture that extends to all areas of the company – from its letterhead to its exhibition stands, its health service to its whole-foods cafeteria.

Less, but better.

Under the aegis of design legend Dieter Rams, Braun’s radical new Bauhaus-inspired, functional product design sets a new style standard. The company won a rapid succession of national and international prizes and awards for its products. Braun became world-famous as a design brand, and the company became the first to introduce “good design” to the mass market.

Innovative.

Braun reaches the limits of a family-run firm. In the late sixties, Gillette takes over the successful enterprise with its 5,700 employees. This opens up new markets and distribution channels to Braun. Investments increase the company’s innovative strength and broaden its product range, which soon grows to include coffeemakers and electric irons. Characteristic German design, quality and engineering prowess bolster Braun’s standing against cheaply produced competing products.

Today.

Procter & Gamble’s takeover of Gillette in 2005 makes Braun one of twenty-four global brands of the largest consumer-product group in the world. P&G transfers the rights to the Braun brand in the area of household appliances to De’Longhi S.p.A. in 2012. Along with the corresponding patents and production facilities, De’Longhi acquires a large part of Braun’s employees, thereby ensuring that Braun household appliances will continue to offer distinctive design, technological innovation and reliable quality far into the future.

Braun produced the KM 3 food processor for more than three decades.

Here you can see the KM 3-31 model from 1957. The development of the KM 3 began with the construction of a test model to determine the most suitable rotational speed for the drive. After extensive mixing and kneading trials, the development team designed the drive unit. When it came to the form of the KM 3, the design department developed various models of the base plate, bowl, mixing arm and motor base that were combined with the technology until the first preproduction model, the wistar, emerged.

The 10 Principles of Good Design by Dieter Rams

Hired as an architect for redesigning Braun’s office Dieter Rams became one of the leading designers, who developed Braun’s memorable design language and defined the 10 principles of good design, a design manual that is still relevant today.

1 Een goed design is innovatief.

De mogelijkheden voor innovatie zijn eindeloos. Technologische ontwikkeling biedt altijd nieuwe mogelijkheden voor innovatief ontwerp.

2 Een goed design maakt een product nuttig.

Een product wordt gekocht om te worden gebruikt en moet aan bepaalde criteria voldoen, niet alleen functioneel, maar ook psychologisch en esthetisch. Een goed design focust op het nut van een product en negeert alles wat daar afbreuk aan kan doen.

3 Een goed design is esthetisch.

De esthetische kwaliteit van een product is dat het nuttig moet zijn, omdat de producten die we elke dag gebruiken ons welzijn beïnvloeden. Enkel goed uitgevoerde objecten kunnen mooi zijn.

4 Een goed design maakt een product begrijpelijk.

Het legt de nadruk op de structuur van het product. Sterker nog, het kan het product laten praten. Het product moet vanzelfsprekend zijn.

5 Een goed design is onopvallend.

Producten die een doel vervullen, zijn zoals hulpmiddelen. Het zijn geen decoratieve objecten of kunstwerken. Het ontwerp moet daarom zowel neutraal als beperkt zijn, om ruimte te laten voor de zelfexpressie van de gebruiker.

6 Godt design er ærlig.

Det gjør ikke et produkt mer innovativt, kraftigere eller verdifullt enn det egentlig er. Det forsøker ikke å manipulere forbrukeren med løfter som ikke kan holdes.

7 Godt design varer lenge.

Det unngår å være moteriktig og blir derfor aldri utdatert. I motsetning til moderne design, varer det mange år – selv i dagens samfunn.

8 Godt design er grundig helt ned til siste detalj.

Ingenting må være vilkårlig eller overlatt til tilfeldighetene. Omtanke og nøyaktighet i designprosessen viser respekt overfor forbrukeren.

9 Godt design er miljøvennlig.

Design gjør et viktig bidrag til bevaringen av miljøet. Den bevarer ressurser og minimerer fysisk og visuell forurensning gjennom hele produktets livssyklus.

Braun Design is environmentally friendly.

10 Godt design er så lite design som mulig.

Mindre, men bedre – fordi det konsentrerer seg om de viktigste aspektene, og produktene tynges ikke ned av ting som ikke er viktige. Tilbake til renhet, tilbake til enkelhet.

Take a video tour through the Braun Museum in Kronberg, near Frankfurt.

The Braun Museum showcases the great history of Braun with many insides and interesting facts and figures about products from the past and today.

Vi bygger for et bedre liv – før i tiden, nå og i fremtiden.

1953 | Fábrica Braun

Liquidificador Braun Multimix

Desde os anos 50, os batidos fazem parte da boa alimentação, sendo preparados com um Multimix, o liquidificador de última geração com copo em vidro, removível. Tritura e mistura os ingredientes com alta eficácia. Amplamente utilizado até aos dias de hoje.

Braun Multimix Blender – Braun Factory 1953

1957 | Gerd Alfred Müller

KM3/31

Un mélangeur ou « robot culinaire » très performant, précurseur d’une toute nouvelle génération : le « robot multifonction ». Au design épuré, simple et pratique, l’un des produits industriels les plus emblématiques de tous les temps.

1963 | Reinhold Weiss

KSM 1/11

La conception n’est pas plus minimaliste que cela : un moulin à café si bien conçu qu’il ne nécessite qu’un seul bouton central pour fonctionner. Les grains finement moulus s’obtenaient d’une simple pression du doigt.

1963 | Reinhold Weiss

HT 2

Le design épuré et minimaliste de ce grille-pain a grandement inspiré le célèbre artiste Richard Hamilton, qui s’en est aidé pour créer l’une de ses œuvres (judicieusement intitulée “Toaster”). Oh, et il grille aussi le pain à la perfection.

1972 | Florian Seiffert

KF 20

Au design vertical et empilé qui ressemblait à un château d’eau, le KF 20 était connu sous le nom d’Aromaster. Reconnaissable à sa forme peu conventionnelle, cette cafetière a ajouté une touche d’extraordinaire au café filtre du matin quotidien.

1972 | Jürgen Greubel, Dieter Rams

MPZ 22

Ce presse-fruits électrique, ou citromatique, était un produit de base fiable, facile à nettoyer, qui équipe nombre de cuisines du monde entier depuis des décennies. Braun a attendu une vingtaine d’années pour faire évoluer son design original.

1981 | Ludwig Littmann

MR 6

Précurseur du MR 500, plus sophistiqué, le MR 6 robuste et résistant pouvait mélanger des aliments que d’autres appareils ne pouvaient pas travailler. Une étape importante sur la voie du perfectionnement des mélangeurs à main.

1984 | Hartwig Kahlcke

KF 40

Cette cafetière électrique fit polémique chez Braun, en raison du choix du polypropylène rentable et non du polycarbonate plus solide généralement utilisé par Braun. La surface ondulée du KF 40 signe dès lors le design précurseur de Dieter Rams.

2016 | Markus Orthey, Ludwig Littmann

MultiQuick 9

Un mélangeur à main polyvalent qui réunit les fonctionnalités des plus grands appareils de cuisine en un simple petit appareil. La définition d’un design minimaliste : compact et puissant.

A brief story about the history of Braun household products.

Today’s success of Braun’s household products is based on a company history full of excellent science and thoughtful development. We have brought together a few of Braun’s leading light creations, from the very beginning until today. Even more time travelling and a thrilling online experience awaits if you visit the Virtual Braun Museum.

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Braun.
Designed for what matters.

We believe that good design can make lives better - 100 years ago, now and in the future.

From inventor’s workshop to global brand

Ingenious.

Helpful.

Visionary.

Less, but better.

Innovative.

Today.

Braun produced the KM 3 food processor for more than three decades.

The 10 Principles of Good Design by Dieter Rams

Take a video tour through the Braun Museum in Kronberg, near Frankfurt.

Vi bygger for et bedre liv – før i tiden, nå og i fremtiden.

A brief story about the history of Braun household products.

Food preparation

Cooking

Breakfast

Garment care

Get inspired

Sustainability

Service

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Food preparation

Cooking

Breakfast

Garment Care

Get inspired

Support

Food preparation

Cooking

Breakfast

Garment Care

Get inspired

Support

Braun.Designed for what matters.

We believe that good design can make lives better - 100 years ago, now and in the future.

From inventor’s workshop to global brand

Ingenious.

Helpful.

Visionary.

Less, but better.

Innovative.

Today.

Braun produced the KM 3 food processor for more than three decades.

The 10 Principles of Good Design by Dieter Rams

Take a video tour through the Braun Museum in Kronberg, near Frankfurt.

Vi bygger for et bedre liv – før i tiden, nå og i fremtiden.

A brief story about the history of Braun household products.

Food preparation

Cooking

Breakfast

Garment care

Get inspired

Sustainability

Service

Europe

Africa & Middle East

Americas

Asia - Pacific

International

Braun.
Designed for what matters.