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Simple. Useful. Built to last. Discover our 100 year anniversary editions and register for 5 years warranty.
From the everyday things. To a better future.
Simple.
Design that doesn’t get in the way of life. With that simple application of pressure - click - you get what you want. Nothing more than what it needs to be. Which means you can get on with what you want to be.
Useful.
Everything has a purpose. A human problem to solve. Down to the finest details. Because good design shouldn’t leave anything behind, it’s thorough and has a reason for being. There is no design for design’s sake.
Built to Last.
When something has been designed well. It doesn’t need anything new, there is no obsolescence - it doesn’t dominate or take over. It lasts. Better for the environment, better for people.
Learn more about our 100 years Limited Edition here.
Hired as an architect for redesigning Braun’s office Dieter Rams became one of the leading designers, who developed Braun’s memorable design language and defined the 10 principles of good design, a design manual that is still relevant today.
1 Good design is innovative.
The possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design.
2 Good design makes a product useful.
A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.
3 Good design is aesthetic.
The aesthetic quality of a product is integral to its usefulness because products we use every day affect our person and our well-being. But only well-executed objects can be beautiful.
4. Díky dobrému designu je produkt srozumitelný.
Objasňuje stavbu produktu. Nebo ještě lépe: může nechat produkt promluvit. V tom nejlepším případě je všeříkající.
5. Dobrý design je nevtíravý
Produkty splňující svůj účel jsou jako nástroje. Neslouží jen na ozdobu nebo jako umělecké předměty. Jejich design by proto měl být neutrální a zdrženlivý, aby poskytl uživateli prostor k sebevyjádření.
6 Good design is honest.
It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.
7 Good design is long-lasting.
It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years - even in today’s throwaway society.
8 Good design is thorough to the last detail.
Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.
9 Good design is environmentally friendly.
Design makes an important contribution to the preservation of the environment. It conserves resources and minimises physical and visual pollution throughout the lifecycle of the product.
10 Good design is as little design as possible.
Less, but better - because it concentrates on the essential aspects, and the products are not burdened with nonessentials. Back to purity, back to simplicity.
1953 | Braun Factory
Braun Multimix Blender
The 50's established the milkshake as a western staple, enabled in part by the Multimix, the state-of-the-art blender with a detachable mixing glass container. It cuts ingredients with industrial-grade efficacy. Still widely in use today.
1957 | Gerd Alfred Müller
KM3/31
A hugely influential blender or “food processor” as it was known that birthed a whole new product category: “kitchen machines” or appliances. With its hyper-reduced, simple and useful design one of the most influential industrial products of all time.
1963 | Reinhold Weiss
KSM 1/11
Design doesn’t get much more minimalistic than this: a coffee grinder so purpose-built it needed just one, centrallyplaced button to operate. Finely ground beans were just a finger click away.
1963 | Reinhold Weiss
HT 2
This toaster’s sleek, reduced design so inspired renowned artist Richard Hamilton that he based one of his works (aptly titled ‘Toaster’) on it. Oh, and it also browned bread to perfection.
1972 | Florian Seiffert
KF 20
Díky vertikálnímu designu, který připomínal vodojem, se KF 20 přezdívalo Aromaster. Tento kávovar, proslulý svým neobvyklým tvarem, dodal běžné ranní filtrované kávě punc jedinečnosti.
1972 | Jürgen Greubel, Dieter Rams
MPZ 22
Tento elektrický odšťavňovač, známý také jako citromatic, se stal na dlouhá desetiletí spolehlivým a neuvěřitelně snadno udržovatelným pomocníkem v kuchyních po celém světě. Trvalo přes 20 let, než se firma Braun rozhodla jeho design zmodernizovat.
1981 | Ludwig Littmann
MR 6
MR 6, předchůdce sofistikovanějšího modelu MR 500, byl robustní a odolný, což znamená, že dokázal rozmixovat i takové potraviny, s nimiž si jiné produkty nedokázaly poradit. Jednalo se o významný odrazový můstek na cestě ke zdokonalení tyčového mixéru.
1984 | Hartwig Kahlcke
KF 40
This coffeemaker was somehow controversial within Braun, being made of cost-efficient polypropylene rather than sturdier polycarbonate, Braun's go-to plastic. Hence the KF 40's corrugated surface states a design solution that won over Dieter Rams.
2016 | Markus Orthey, Ludwig Littmann
MultiQuick 9
An all-round food blender that condensed the functionalities of devices many times its size into a simple, handheld 'wand'. The definition of reduced design: compact, yet powerful.
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