Braun Sustainable Design - Product range

Přístup značky Braun k udržitelnosti

Dobrý design má dlouhou životnost.

Na tomto přesvědčení stavíme naši značku již od 70. let 20. století. Je patrné v každém detailu, ať se podíváte jakkoli zblízka.

Helping homes across the world have less of an impact on the world.

While good design might be long-lasting, not everything in this world shares that trait. Waste has become a part of our every day. Because right now, waste is easy. If the equipment falters or the food looks less than perfect, discarding and buying new feels like the easiest step. When obsolescence is part of everyday design, it becomes a part of everyday life, too. We know the decisions made every day in every single home have the power to change the world.

That’s why at Braun, we’re making the decisions easier for you.

80% of a product’s environmental impact is determined at the design stage

That’s why it is important to have a systemic approach to product development following our new Group Eco-Design Guidelines, a manual developed in cooperation with experts of Politecnico di Milano that set the basis of strategic knowledge of a new - generation of eco-efficient appliances. As a step forward 70% of our newly developed products will be covered by this Eco-Design Guideline from 2023 on.

Ridurre al minimo

Il consumo di energia e di materiali, nonché la loro tossicità e nocività, devono essere ridotti al minimo.

Ottimizzare

La durata dei prodotti e dei componenti e la conservazione/rinnovabilità dei materiali devono essere ottimizzate.

Braun MultiQuick 9 Hand blender with accessories

Facilitare

Il riciclaggio e lo smontaggio dei materiali devono essere facilitati.

Crediamo che un design di qualità possa migliorare la vita.

În anii '70 Dieter Rams a dezvoltat designul memorabil al produselor Braun și a definit 10 principii ale unui design bun, principii relevante și astăzi. Deși aceste principii au făcut parte din ADN-ul nostru încă de la început, privim mereu spre viitor.

A bird's eye view of a mountain river in the forest

Un design bun este prietenos cu mediul.

Ne propunem să folosim cât mai puține resurse cu putință și să folosim materialer care sunt fie reciclate, fie reciclabile, fie ambele.

În ceea ce privește perspectivele de viitor, ne propunem ca cel puțin 30% dine plasticul utilizat pentru noile produse să fie plastic reciclat începând cu 2027, conform angajamentului nostru privind reciclarea materialelor.

Mai mult decât atât, am economisit deja peste 100 de tone de hârtie prin digitalizarea parțială a manualelor noastre de instrucțiuni de utilizare pentru produsele vândute la nivel global, în anul 2022. De asemenea, nu a existat EPS (polistiren expandat sintetizat) în ambalajele a 53% dintre produsele Braun vândute în 2022.

2 Designer at a table with coffeemachine sketches in a book.

Un design bun implică sinceritate.

Un design bun se bazează pe sinceritate. Nu vom face niciodată promisiuni cu privire la impactul nostru asupra mediului, fără să le onorăm.

Braun PowerBledn jugbledner with vegetables in top view

Good Design is useful.

Which is why all of ours help you get the most use out of the things you have, like turning wrinkly fruit and veg into delicious meals.

Braun Hand blender in a quality test - Braun Forschung

With 100 quality tests, we leave no stone unturned.

Because we believe that good design is long-lasting, we test our products with 100 quality tests to make sure they live up to that – in quality and durability.

Starting at drop-, reliability- as well as performance tests all the way to single functionalities – our quality tests ensure that Braun products provide a real benefit to your household.

Or how another design principle would claim: Good design is thorough to the last detail.

Discover our quality tests

Tested for longevity and durability.

Within Braun’s dedicated labs, the hand blenders lifetime is rigorously tested to be long lasting.

Enduring.

Braun tests its attachment's locking connection EasyClick System to the motor unit up to 3.000 times.

MQ Handblender with easy click accessory change

Dishwasher safe.

The premium Braun dishwasher-safe attachments are engineered to survive 200 cycles in a continuous dishwasher program to guarantee function and visual appearance over the product's lifetime.

Processing of hard ingredients.

Braun's 500ml chopper is tested to chop/grate up to 500 kg of Parmesan.

Customer voices

In use for 50 years.

Your food processor has been put to good use in my home for the last 50 years. I have nothing but praise for your company and would recommend you to others.

- Helga B.

In use for over 60 years.

55 years ago, I received three Braun appliances as gifts when my daughter was born: a mixer, a juicer and a fruit press. I have been using all three appliances almost every day since 1960. So I would like to say thanks for the great quality and all the years of use without any repairs.

- Gerda D.

In use for 12.375 hours.

In 1998, we bought a Braun Combimax 700 food processor. My wife likes to cook as a hobby, so it was used almost every day. And not just once or twice, but sometimes for more than 2 or 3 hours – with breaks of course! After about 10 years, we asked ourselves how much longer it could last. So in 2008 we bought a new food processor – a Braun Combimax 700 too, of course – in order to be prepared for when the original stopped working. But it kept working perfectly. Then, on September 25th 2014 (!!!), it finally gave up the ghost after 16 and a half years! Overall calculation: 198 months x 25 days.

- Max M.

Young friendly smiling woman in a call center

You have questions, issues or are in need of support?

In case you ever encounter any issues with your Braun device, our customer support is here to help. Simply get in touch with your region’s customer support centre and they will present you the options for your individual case, also including recycling possibilities.

Braun’s insights for a sustainable lifestyle.

We understand that the many aspects of sustainable products and maintaining a sustainable lifestyle as individual can be overwhelming from time to time. Braun strives to support you to live more sustainably, providing valuable tips and insights for everyday life – no matter if it’s healthy and seasonal cooking, preventing food waste or conserving your precious clothes to prolong their lifespan.

Příprava jídla

Vaření

Snídaně

Žehlení

Promo

Inspirujte se

Služba

Příprava jídla

Vaření

Snídaně

Žehlení

Promo

Inspirujte se

Služba

Přístup značky Braun k udržitelnosti

Dobrý design má dlouhou životnost.

Helping homes across the world have less of an impact on the world.

80% of a product’s environmental impact is determined at the design stage

Crediamo che un design di qualità possa migliorare la vita.

Un design bun este prietenos cu mediul.

Un design bun implică sinceritate.

Good Design is useful.

With 100 quality tests, we leave no stone unturned.

Tested for longevity and durability.

Customer voices

In use for 50 years.

In use for over 60 years.

In use for 12.375 hours.

You have questions, issues or are in need of support?

Braun’s insights for a sustainable lifestyle.

Discover more

Kitchen

Ironing

Collections

Service

Vyhledat rychlé odkazy

Příprava jídla

Vaření

Snídaně

Žehlení

Promo

Inspirujte se

Služba

Příprava jídla

Vaření

Snídaně

Žehlení

Promo

Inspirujte se

Služba

Přístup značky Braun k udržitelnosti

Dobrý design má dlouhou životnost.

Helping homes across the world have less of an impact on the world.

80% of a product’s environmental impact is determined at the design stage

Crediamo che un design di qualità possa migliorare la vita.

Un design bun este prietenos cu mediul.

Un design bun implică sinceritate.

Good Design is useful.

With 100 quality tests, we leave no stone unturned.

Tested for longevity and durability.

Customer voices

In use for 50 years.

In use for over 60 years.

In use for 12.375 hours.

You have questions, issues or are in need of support?

Braun’s insights for a sustainable lifestyle.

Discover more

Kitchen

Ironing

Collections

Service

Europe

Africa & Middle East

Americas

Asia - Pacific

Mezinárodní