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Braun 100 years. Discover good design.

Braun 100 years – Good Design can make lives better

Braun believes that Good Design can make lives better

From the everyday things. To a better future.

Good design is

Simple.

Design that doesn’t get in the way of life. With that simple application of pressure - click - you get what you want. Nothing more than what it needs to be. Which means you can get on with what you want to be.

Useful.

Everything has a purpose. A human problem to solve. Down to the finest details. Because good design shouldn’t leave anything behind, it’s thorough and has a reason for being. There is no design for design’s sake.

Built to Last.

When something has been designed well. It doesn’t need anything new, there is no obsolescence - it doesn’t dominate or take over. It lasts. Better for the environment, better for people.

Braun 100 years Limited Edition

Learn more about our 100 years Limited Edition here.

The 10 Principles of Good Design by Dieter Rams

Hired as an architect for redesigning Braun’s office Dieter Rams became one of the leading designers, who developed Braun’s memorable design language and defined the 10 principles of good design, a design manual that is still relevant today.

1 Good design is innovative.

The possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design.

2 Good design makes a product useful.

A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.

3 Good design is aesthetic.

The aesthetic quality of a product is integral to its usefulness because products we use every day affect our person and our well-being. But only well-executed objects can be beautiful.

4 Good design makes a product understandable.

It clarifies the product’s structure. Better still, it can make the product talk. At best, it is self-explanatory.

5 Good design is unobtrusive.

Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression.

6 Good design is honest.

It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.

7 Good design is long-lasting.

It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years - even in today’s throwaway society.

8 Good design is thorough to the last detail.

Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.

9 Good design is environmentally friendly.

Design makes an important contribution to the preservation of the environment. It conserves resources and minimises physical and visual pollution throughout the lifecycle of the product.

Braun Design is environmentally friendly.

10 Good design is as little design as possible.

Less, but better - because it concentrates on the essential aspects, and the products are not burdened with nonessentials. Back to purity, back to simplicity.

We're building for a better life - back then, now and in the future.

1953 | Braun Factory

Braun Multimix Blender

The 50's established the milkshake as a western staple, enabled in part by the Multimix, the state-of-the-art blender with a detachable mixing glass container. It cuts ingredients with industrial-grade efficacy. Still widely in use today.

1957 | Gerd Alfred Müller

KM3/31

En yderst indflydelsesrig blender eller "foodprocessor", som den var kendt som, gav plads til en helt ny produktkategori: "køkkenmaskiner". Med dets hyperreducerede, enkle og nyttige design et af de mest indflydelsesrige industrielle produkter nogensinde.

1963 | Reinhold Weiss

KSM 1/11

Design bliver ikke meget mere minimalistisk end dette: En kaffekværn, der var så specialiseret, at den kun skulle bruge én centralt placeret knap for at fungere. Fintmalede bønner var kun et klik med fingeren væk.

1963 | Reinhold Weiss

HT 2

Denne brødristers elegante, reducerede design var så inspirerede til den kendte kunstner Richard Hamilton, at han baserede et af hans værker (med titlen "Toaster") på den. Og så ristede den også brød helt perfekt.

1972 | Florian Seiffert

KF 20

Med et stablet, lodret design, der lignede et vandtårn, var KF 20 kendt som Aromaster. Denne kaffemaskine er straks genkendelig for sin utraditionelle form og har tilføjet et strejf af noget fremragende til den daglige kop filterkaffe.

1972 | Jürgen Greubel, Dieter Rams

MPZ 22

Denne elektriske saftpresser, også kendt som citromatic, var pålidelig og utrolig nem at rengøre og fandtes i køkkener over hele verden i årtier. Det tog over to årtier, før Braun besluttede, at det oprindelige design skulle opdateres.

1981 | Ludwig Littmann

MR 6

Som forløber for den mere sofistikerede MR 500 var MR 6 robust og solid, hvilket betød, at den kunne blende fødevarer, som andre produkter ikke kunne håndtere. En vigtig milepæl på vejen til perfektion af den håndholdte blender.

1984 | Hartwig Kahlcke

KF 40

Denne kaffemaskine var kontroversiel for Braun, da den var lavet af omkostningseffektiv polypropylen frem for mere robust polykarbonat, Brauns foretrukne plastmateriale. Derfor er KF40's bølgede overfladen en designløsning, der fik Dieter Rams med.

2016 | Markus Orthey, Ludwig Littmann

MultiQuick 9

An all-round food blender that condensed the functionalities of devices many times its size into a simple, handheld 'wand'. The definition of reduced design: compact, yet powerful.

Braun har produceret KM 3-foodprocessoren i mere end tre årtier.

Her kan du se KM 3-31-modellen fra 1957. Udviklingen af KM 3 begyndte med konstruktionen af en testmodel for at bestemme den bedst egnede rotationshastighed for drevet. Efter omfattende blandings- og ælteforsøg designede udviklingsafdelingen drevenheden. Da det kom til formen af KM 3, udviklede designafdelingen forskellige modeller af bundpladen, skålen, blenderarmen og motorbasen, som blev kombineret med teknologien, indtil den første præproduktionsmodel, der hed wistar, dukkede op.

En kort historie om Braun-produkter til hjemmet.

Nutidens succes af Brauns husholdningsprodukter er baseret på en firmahistorie fuld af fremragende videnskab og gennemtænkt udvikling. Vi har samlet nogle få af Brauns førende kreationer fra begyndelsen til i dag. Hvis du besøger det virtuelle Braun-museum, venter der endnu flere rejser gennem vores fortid og en spændende onlineoplevelse.

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Limited Edition

Braun 100 years. Discover good design.

Braun believes that Good Design can make lives better

Good design is

Braun 100 years Limited Edition

The 10 Principles of Good Design by Dieter Rams

We're building for a better life - back then, now and in the future.

Braun har produceret KM 3-foodprocessoren i mere end tre årtier.

En kort historie om Braun-produkter til hjemmet.

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Speisezubereitung

Kochen

Frühstück

Wäschepflege

Angebote

Lassen Sie sich inspirieren

Kundenservice

Limited Edition

Braun 100 years. Discover good design.

Braun believes that Good Design can make lives better

Good design is

Braun 100 years Limited Edition

The 10 Principles of Good Design by Dieter Rams

We're building for a better life - back then, now and in the future.

Braun har produceret KM 3-foodprocessoren i mere end tre årtier.

En kort historie om Braun-produkter til hjemmet.

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Ironing

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