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Uperfekt mad

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Udskriv

Nej til madspild. Ja til det uperfekte.

Frugt og grønt, der er blevet kasseret, blot fordi de ikke ser perfekte ud, udgør en stor del af det globale madspildsproblem. Det meste af tiden bliver forkert formede råvarer allerede sorteret fra under høsten og når ikke engang frem til markedet, kun fordi de ikke lever op til vores æstetiske forventninger. For bøjede, for lige, for knudrede, for glatte - der er mange grunde til, at så mange perfekt spiselige æbler, gulerødder og lignende ender i skraldespanden. Men disse mindre attraktive produkter smager lige så godt, og når du først har hakket dem og tilføjet dem til dit lækre måltid, betyder det ikke engang noget, hvordan de har set ud før.

Flere arme, flere ører, mere smag

Hvem bekymrer sig om klumper, buler og uregelmæssige former? Det er smagen, der tæller, er det ikke?
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Det hele starter, når du handler

Ville du ikke elske at åbne en sæk kartofler og finde en der var hjerteformet? Og alligevel er der mange fødevarer, der ikke engang når frem til supermarkedet af den slags kosmetiske årsager. Dem, der gør, som den skæve agurk eller det bulede æble, bliver ofte stående på hylden. Det påvirker dog ikke smagen, og hvis man ikke bryder sig om et mærkeligt udseende, kan man købe uperfekt frugt og grønt på ugemarkeder, i gårdbutikker eller endda direkte fra producenten. Desuden åbner der flere og flere butikker i mange byer, der sælger "uemballeret" fødevarer eller reddede "uperfekte" råvarer, friske fra landmændene, ofte til meget lavere priser. Det sparer dig ikke kun penge, men reducerer også mængden af emballageaffald. Hvis du foretrækker bekvemmelighed, kan du også få frugt- og grøntsagskasser leveret direkte til dit hjem.

Skønhed er ikke kun på ydersiden...

Fødevarer er værdifulde, selv om de ikke nødvendigvis ville vinde en skønhedskonkurrence. Disse tips vil hjælpe dig med at se, at kosmetiske fejl slet ikke er vigtige, og at det i sidste ende er smagen, der betyder mest.

Salad & Sauces

Small flaws? Chop them up, that’s all!

Fruit and vegetables are rejected because of flaws that are often purely cosmetic, usually caused by the weather, among other things. When chopped up and added to a salad or a pasta sauce, however, these natural blemishes go completely unnoticed.

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Juices & Smoothies

Ugly fruit juice? Never heard of it!

Optical flaws have no influence on flavour and quality. Dented apples and old, piled up carrots are still good to make a delicious and healthy smoothie or for squeezing juice from them. Add a dash of lemon, honey and ginger, and you have a healthy treat.

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Eat the greens

It doesn’t have to be bright green…

Even if the leaves might look damaged or wilted, the vegetable itself is still of perfect quality. Did you know: you can press great juices not only from fruit but also from the green leaves of kohlrabi, radishes, beetroot or carrots.

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Jam & Stewed Fruit

Don’t throw away bruised fruit, cook it!

Plums, apricots and peaches are often bruised in transit. But, as long as the skin’s still intact, you can easily boil them down into jams, chutneys or compotes, meaning they’ll last even longer.

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Soups & Cakes

Quirky shapes make for fantastic bakes

Whether lumpy, bumpy, bent or slightly damaged – irregularly shaped vegetables are perfect for soups, sauces and salads. Overripe bananas or carrots give your smoothies a deliciously sweet, creamy texture or star in banana bread and healthy carrot cake.

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Perfect Recipes for Imperfect Food

Jazz up your fruit and vegetables quickly and easily with our recipe ideas.

One pot frittata

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Coconut banoffee with chia seeds

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Toasted bread with mashed beans, cucumber and micro greens

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Misshapen fruit and veg are just as tasty – our recipe videos.

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Braun Far Too Much Icon

Far too much valuable food ends up in the bin

One-third of all food produced worldwide goes to waste. To be more graphic: an area the size of China grows food that is never eaten. There are various reasons for this, wrong harvest times, climatic conditions, poor storage space, or improper transport, are just a few. Plus, apples or carrots for example have to meet certain aesthetic standards in terms of shape, color, or size. After roots, tubers and oleaginous fruit, the fruit and vegetables category account for the majority of food that doesn't make it to the stores after harvest.

(Source: Statista)

The main thing is flavour

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Nothing’s perfect, as they say… the finished product is, though!

Ultimately it is the nutritional values such as vitamins and minerals that count, and, of course, the flavour. Below you can see how perfect and delicious a dish can be, even if it’s prepared with malformed fruit and vegetables.

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Did you know…

…how to make limp lettuce fresh again?

Don't throw away that limp lettuce just yet! Did you know you can bring it back to life by soaking it in cold water with lemon juice? This simple trick is a real hit for anyone who loves fresh, crisp greens.

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Braun is synonymous with durable products and sustainable design. We also want to do our bit to help combat food waste. The small steps taken along the way might not always be perfect – just like the fruit and veg – but each brings us closer to a solution.

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