Less food waste - Imperfect food | Braun Household

Imperfect Food

Hate waste. Love imperfect.

Fruit and vegetables that have been discarded, simply because they don’t look perfect, account for a serious share of the global food waste problem. Most of the time, misshaped produce is already separated out during the harvest and doesn’t even make it to the market, only because it does not meet our aesthetic expectations. Too bent, too straight, too knobbly, too smooth – there are numerous reasons why so many perfectly edible apples, carrots and the like end up in the bin. However, these less attractive products taste just as delicious and, once you’ve chopped them up and added them to your delicious meal, it doesn’t even matter what they’ve looked like before anyway.

Extra arms, extra ears, extra flavour

Who cares about lumps, bumps and irregular shapes? It’s the flavour that counts, isn’t it?

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Het begint allemaal met boodschappen doen

Zou je het niet leuk vinden om een zak aardappelen open te maken en daarin een aardappel in de vorm van een hartje te vinden? En toch komen veel producten vanwege hun uiterlijk niet eens in de supermarkt te liggen. En als producten met een afwijkend uiterlijk, zoals een kromme komkommer of een appel met deukjes er toch liggen, worden ze vaak niet meegenomen. Zulke afwijkingen zijn echter niet van invloed op de smaak en als je een gek uiterlijk niet erg vindt, kun je imperfecte groente en fruit op de markt, bij verswinkels of zelfs rechtstreeks bij de boer kopen. Er komen daarnaast ook steeds meer winkels in veel dorpen en steden waar onverpakte etenswaren of imperfecte etenswaren vers van de boer tegen vaak lagere prijzen worden aangeboden. Op die manier bespaar je niet alleen geld, maar zorg je ook dat er minder verpakkingsmateriaal weggegooid hoeft worden. Als je liever voor gemak kiest, kun je groente en fruit ook direct thuis laten bezorgen in versboxen.

Schoonheid vergaat...

Etenswaren zijn waardevol, ook als ze niet meteen een schoonheidsprijs verdienen. Met behulp van deze tips zul je zien dat schoonheidsfoutjes er uiteindelijk helemaal niet toe doen, het gaat om de smaak.

Salades & sauzen

Kleine afwijkingen? Gewoon fijnhakken!

Groente en fruit worden vaak afgekeurd op basis van uiterlijk wat dikwijls wordt veroorzaakt door onder meer het weer. Zodra ze fijngesneden zijn, vallen deze natuurlijke foutjes echter helemaal niet meer op.

Sappen & smoothies

Lelijk vruchtensap? Nog nooit van gehoord!

Deze uiterlijke 'foutjes' zijn niet van invloed op smaak. Appels met een deukje en gerimpelde wortels zijn prima voor een gezonde smoothie of sap. Voeg wat citroen, honing en gember toe en je hebt een gezonde traktatie gemaakt.

Eat the greens

It doesn’t have to be bright green…

Even if the leaves might look damaged or wilted, the vegetable itself is still of perfect quality. Did you know: you can press great juices not only from fruit but also from the green leaves of kohlrabi, radishes, beetroot or carrots.

Jam & Stewed Fruit

Don’t throw away bruised fruit, cook it!

Plums, apricots and peaches are often bruised in transit. But, as long as the skin’s still intact, you can easily boil them down into jams, chutneys or compotes, meaning they’ll last even longer.

Soups & Cakes

Quirky shapes make for fantastic bakes

Whether lumpy, bumpy, bent or slightly damaged – irregularly shaped vegetables are perfect for soups, sauces and salads. Overripe bananas or carrots give your smoothies a deliciously sweet, creamy texture or star in banana bread and healthy carrot cake.

Des recettes parfaites pour des ingrédients imparfaits

Utilisez nos idées de recettes pour préparer quelque chose de rapide et de savoureux avec vos fruits et légumes.

Frittata en cocotte

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Recette

Coconut banoffee with chia seeds

Recipe

Toasted bread with mashed beans, cucumber and micro greens

Recipe

Your Braun kitchen helpers for a perfect change:

Braun MultiQuick 9 Handblender with attachments

Shop now MultiQuick 9 Hand blender

Shop now PowerBlend 9 Jug blender

Shop now IdentityCollection Spin juicer

Misshapen fruit and veg are just as tasty – our recipe videos.

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Far too much valuable food ends up in the bin

One-third of all food produced worldwide goes to waste. To be more graphic: an area the size of China grows food that is never eaten. There are various reasons for this, wrong harvest times, climatic conditions, poor storage space, or improper transport, are just a few. Plus, apples or carrots for example have to meet certain aesthetic standards in terms of shape, color, or size. After roots, tubers and oleaginous fruit, the fruit and vegetables category account for the majority of food that doesn't make it to the stores after harvest.

(Source: Statista)

The main thing is flavour

Nothing’s perfect, as they say… the finished product is, though!

Ultimately it is the nutritional values such as vitamins and minerals that count, and, of course, the flavour. Below you can see how perfect and delicious a dish can be, even if it’s prepared with malformed fruit and vegetables.

Quick and easy

Chopping and peeling crooked vegetables and damaged fruit can be a bit of a chore. With our kitchen helpers, you can transform your bulky or bashed and bruised ingredients into delicious dishes in no time at all.

Did you know…

…how to make limp lettuce fresh again?

Don't throw away that limp lettuce just yet! Did you know you can bring it back to life by soaking it in cold water with lemon juice? This simple trick is a real hit for anyone who loves fresh, crisp greens.

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Braun is synonymous with durable products and sustainable design. We also want to do our bit to help combat food waste. The small steps taken along the way might not always be perfect – just like the fruit and veg – but each brings us closer to a solution.

Food preparation

Cooking

Breakfast

Garment Care

Get inspired

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Food preparation

Cooking

Breakfast

Garment Care

Get inspired

Support

Imperfect Food

Hate waste. Love imperfect.

Extra arms, extra ears, extra flavour

Het begint allemaal met boodschappen doen

Schoonheid vergaat...

Des recettes parfaites pour des ingrédients imparfaits

Your Braun kitchen helpers for a perfect change:

Misshapen fruit and veg are just as tasty – our recipe videos.

Far too much valuable food ends up in the bin

The main thing is flavour

Nothing’s perfect, as they say… the finished product is, though!

Quick and easy

Did you know…

Braun is synonymous with durable products and sustainable design. We also want to do our bit to help combat food waste. The small steps taken along the way might not always be perfect – just like the fruit and veg – but each brings us closer to a solution.

Related articles.

Food preparation

Cooking

Breakfast

Repassage

Collections

Sustainability

Service Consommateurs

Search Quick Links

Food preparation

Cooking

Breakfast

Garment Care

Get inspired

Support

Food preparation

Cooking

Breakfast

Garment Care

Get inspired

Support

Imperfect Food

Hate waste. Love imperfect.

Extra arms, extra ears, extra flavour

Het begint allemaal met boodschappen doen

Schoonheid vergaat...

Des recettes parfaites pour des ingrédients imparfaits

Your Braun kitchen helpers for a perfect change:

Misshapen fruit and veg are just as tasty – our recipe videos.

Far too much valuable food ends up in the bin

The main thing is flavour

Nothing’s perfect, as they say… the finished product is, though!

Quick and easy

Did you know…

Braun is synonymous with durable products and sustainable design. We also want to do our bit to help combat food waste. The small steps taken along the way might not always be perfect – just like the fruit and veg – but each brings us closer to a solution.

Related articles.

Food preparation

Cooking

Breakfast

Repassage

Collections

Sustainability

Service Consommateurs

Europe

Africa & Middle East

Americas

Asia - Pacific

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