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Braun. Design for what matters.

Braun.
Designed for what matters.

We believe that good design can make lives better - 100 years ago, now and in the future.

For 100 years, Braun has kept to three important principles, inspired by people: Good design is simple, useful and built to last. Until today, people all over the world turn to us because Braun products make life better. They trust in our brand when it counts the most: Whether they want to prepare that special dinner for a first date, iron their best shirt for an important job interview or prepare a vast breakfast for the whole family.

From inventor’s workshop to global brand

Braun 1920 - Ingenius

独創的であること。

1920年代初頭、エンジニアであったマックス・ブラウンはフランクフルトに機械組み立ての工房を設立しました。当時拡大しつつあったラジオ放送のための画期的な発明により、1928年に400名の工員を擁する工場を設立しました。
Braun 1940 - Helpful

Helpful.

During the postwar period, Braun expands its product range with newly developed devices that simplify everyday life. In 1950, simultaneously with the first foil shaver, the Multimix food processor makes its market debut, inaugurating the company’s household line.
Braun 1951 – Visionary

Visionary.

After the sudden death of Max Braun, his sons take the company helm in the early fifties. They lay the groundwork for a people-focused corporate culture that extends to all areas of the company – from its letterhead to its exhibition stands, its health service to its whole-foods cafeteria.
Braun 1960 – Less, but better

Less, but better.

Under the aegis of design legend Dieter Rams, Braun’s radical new Bauhaus-inspired, functional product design sets a new style standard. The company won a rapid succession of national and international prizes and awards for its products. Braun became world-famous as a design brand, and the company became the first to introduce “good design” to the mass market.
Braun 1967 – Innovative

Innovative.

Braun reaches the limits of a family-run firm. In the late sixties, Gillette takes over the successful enterprise with its 5,700 employees. This opens up new markets and distribution channels to Braun. Investments increase the company’s innovative strength and broaden its product range, which soon grows to include coffeemakers and electric irons. Characteristic German design, quality and engineering prowess bolster Braun’s standing against cheaply produced competing products.
Braun today

Today.

Procter & Gamble’s takeover of Gillette in 2005 makes Braun one of twenty-four global brands of the largest consumer-product group in the world. P&G transfers the rights to the Braun brand in the area of household appliances to De’Longhi S.p.A. in 2012. Along with the corresponding patents and production facilities, De’Longhi acquires a large part of Braun’s employees, thereby ensuring that Braun household appliances will continue to offer distinctive design, technological innovation and reliable quality far into the future.
Braun KM 3 food processor

Braun produced the KM 3 food processor for more than three decades.

Here you can see the KM 3-31 model from 1957. The development of the KM 3 began with the construction of a test model to determine the most suitable rotational speed for the drive. After extensive mixing and kneading trials, the development team designed the drive unit. When it came to the form of the KM 3, the design department developed various models of the base plate, bowl, mixing arm and motor base that were combined with the technology until the first preproduction model, the wistar, emerged.

The 10 Principles of Good Design by Dieter Rams

Hired as an architect for redesigning Braun’s office Dieter Rams became one of the leading designers, who developed Braun’s memorable design language and defined the 10 principles of good design, a design manual that is still relevant today.

1 Good design is innovative.

The possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design.

Braun innovative Design – Radio

2 Good design makes a product useful.

A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.

Braun useful Design – Citrus Juicer

3 Good design is aesthetic.

The aesthetic quality of a product is integral to its usefulness because products we use every day affect our person and our well-being. But only well-executed objects can be beautiful.

Braun innovative Design – Radio

4 Good design makes a product understandable.

It clarifies the product’s structure. Better still, it can make the product talk. At best, it is self-explanatory.

Braun innovative Design – Radio

5 Good design is unobtrusive.

Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression.

Braun Design is unobtrusive.

6 Good design is honest.

It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.

Braun Design is honest.

7 Good design is long-lasting.

It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years - even in today’s throwaway society.

Braun Design is long-lasting.

8 Good design is thorough to the last detail.

Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.

Braun Design is thorough

9 Good design is environmentally friendly.

Design makes an important contribution to the preservation of the environment. It conserves resources and minimises physical and visual pollution throughout the lifecycle of the product.

Braun Design  is environmentally friendly.

10 Good design is as little design as possible.

Less, but better - because it concentrates on the essential aspects, and the products are not burdened with nonessentials. Back to purity, back to simplicity.

Braun Design – Less is more

Take a video tour through the Braun Museum in Kronberg, near Frankfurt.

The Braun Museum showcases the great history of Braun with many insides and interesting facts and figures about products from the past and today.

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Braun museum - Coffee machines

We're building for a better life - back then, now and in the future.

1953 | Braun Factory

Braun Multimix Blender

The 50's established the milkshake as a western staple, enabled in part by the Multimix, the state-of-the-art blender with a detachable mixing glass container. It cuts ingredients with industrial-grade efficacy. Still widely in use today.

Braun Multimix Blender – Braun Factory 1953

1957 | Gerd Alfred Müller

KM3/31

A hugely influential blender or “food processor” as it was known that birthed a whole new product category: “kitchen machines” or appliances. With its hyper-reduced, simple and useful design one of the most influential industrial products of all time.

Braun Food Processor

1963 | Reinhold Weiss

KSM 1/11

Design doesn’t get much more minimalistic than this: a coffee grinder so purpose-built it needed just one, centrally placed button to operate. Finely ground beans were just a finger click away.

Braun Coffee Grinder

1963 | Reinhold Weiss

HT 2

Il design elegante e ridotto di questo tostapane ha ispirato il rinomato artista Richard Hamilton che su questo design ha addirittura basato una delle sue opere (intitolata giustamente “Toaster”). Non da ultimo, tostava il pane alla perfezione.

Braun Toaster

1972 | Florian Seiffert

KF 20

Con un design verticale sovrapposto simile a una torre dell’acqua, la KF 20 era nota come l’Aromaster. Questa macchina da caffè, subito riconoscibile per la sua forma inconfondibile, ha aggiunto un tocco di originalità al caffè filtrato del mattino. 

Braun Coffee Maker Aromaster

1972 | Jürgen Greubel, Dieter Rams

MPZ 22

Questo spremiagrumi elettrico, noto anche come citromatico, è stato per decenni un punto fermo affidabile e incredibilmente facile da pulire in tutte le cucine. È stato solo dopo oltre vent’anni che Braun ha deciso di aggiornare il design originale.

Braun Citrus Juicer

1981 | Ludwig Littmann

MR 6

Précurseur du MR 500, plus sophistiqué, le MR 6 robuste et résistant pouvait mélanger des aliments que d’autres appareils ne pouvaient pas manipuler. Une étape importante sur la voie du perfectionnement des mixeurs portatifs.

Braun Handblender

1984 | Hartwig Kahlcke

KF 40

Cette cafetière électrique fit polémique chez Braun, en raison du choix du polypropylène rentable et non du polycarbonate plus solide généralement utilisé par Braun. La surface ondulée du KF 40 signe dès lors le design précurseur de Dieter Rams.

Braun Coffee Maker

2016 | Markus Orthey, Ludwig Littmann

MultiQuick 9

Un mixeur plongeant polyvalent qui réunit les fonctionnalités des plus grands appareils de cuisine en un simple petit appareil. Le parti pris d’un design minimaliste : compact et puissant.

Braun Handblender
Braun Museum

En kort historie om Braun-produkter til hjemmet.

Nutidens succes af Brauns husholdningsprodukter er baseret på en firmahistorie fuld af fremragende videnskab og gennemtænkt udvikling. Vi har samlet nogle få af Brauns førende kreationer fra begyndelsen til i dag. Hvis du besøger det virtuelle Braun-museum, venter der endnu flere rejser gennem vores fortid og en spændende onlineoplevelse.
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