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Braun 100 years. Discover good design.

Braun 100 years – Good Design can make lives better

Braun believes that Good Design can make lives better

From the everyday things. To a better future.

Good design is

Simple.

Design that doesn’t get in the way of life. With that simple application of pressure - click - you get what you want. Nothing more than what it needs to be. Which means you can get on with what you want to be.

Useful.

Everything has a purpose. A human problem to solve. Down to the finest details. Because good design shouldn’t leave anything behind, it’s thorough and has a reason for being. There is no design for design’s sake.

Construit pour durer.

Lorsqu’un design est réussi. Il n’a besoin de rien de nouveau, il n’est jamais obsolète ; il ne prend pas le dessus ou ne domine pas sur le reste. Il dure. Pour préserver l’environnement et pour faciliter la vie des gens.

Braun – Good design is Built to Last – CareStyle Compact

Braun 100 Jahre Limited Edition

Erfahren Sie hier mehr über unsere 100 Jahre Limited Edition.

Die 10 Prinzipien des guten Designs von Dieter Rams

Dieter Rams wurde als Architekt für die Neugestaltung des Braun-Büros engagiert und zu einem der führenden Designer, der die einprägsame Designsprache von Braun entwickelte und die 10 Prinzipien guten Designs definierte.

1. Gutes Design ist innovativ.

Die Möglichkeiten für Innovationen sind bei weitem noch nicht ausgeschöpft. Die technologische Entwicklung bietet immer neue Möglichkeiten für innovatives Design.

2 Good design makes a product useful.

A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.

3 Good design is aesthetic.

The aesthetic quality of a product is integral to its usefulness because products we use every day affect our person and our well-being. But only well-executed objects can be beautiful.

4 Good design makes a product understandable.

It clarifies the product’s structure. Better still, it can make the product talk. At best, it is self-explanatory.

5 Good design is unobtrusive.

Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression.

6 Good design is honest.

It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.

7 Good design is long-lasting.

It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years - even in today’s throwaway society.

8 Good design is thorough to the last detail.

Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.

9 Good design is environmentally friendly.

Design makes an important contribution to the preservation of the environment. It conserves resources and minimises physical and visual pollution throughout the lifecycle of the product.

Braun Design is environmentally friendly.

10 Good design is as little design as possible.

Less, but better - because it concentrates on the essential aspects, and the products are not burdened with nonessentials. Back to purity, back to simplicity.

We're building for a better life - back then, now and in the future.

1953 | Braun Factory

Braun Multimix Blender

The 50's established the milkshake as a western staple, enabled in part by the Multimix, the state-of-the-art blender with a detachable mixing glass container. It cuts ingredients with industrial-grade efficacy. Still widely in use today.

1957 | Gerd Alfred Müller

KM3/31

A hugely influential blender or “food processor” as it was known that birthed a whole new product category: “kitchen machines” or appliances. With its hyper-reduced, simple and useful design one of the most influential industrial products of all time.

1963 | Reinhold Weiss

KSM 1/11

Design doesn’t get much more minimalistic than this: a coffee grinder so purpose-built it needed just one, centrallyplaced button to operate. Finely ground beans were just a finger click away.

1963 | Reinhold Weiss

HT 2

This toaster’s sleek, reduced design so inspired renowned artist Richard Hamilton that he based one of his works (aptly titled ‘Toaster’) on it. Oh, and it also browned bread to perfection.

1972 | Florian Seiffert

KF 20

With a stacked, vertical design that resembled a water tower, the KF 20 was known as the Aromaster. Instantlyrecognizable for its unciventional shape, this coffee maker added a touch of the exrtaordinary to everyday morning filter coffee.

1972 | Jürgen Greubel, Dieter Rams

MPZ 22

This electric juicer, also known as the citromatic, was a dependable and incredibly easy-to-clean staple of kitchens across the world for decades. It took over two decades before Braun decided an update to the original design was due.

1981 | Ludwig Littmann

MR 6

A precursor of the more sophisticated MR 500, the MR 6 was sturdy and tough, meaning it could blend foods that´other products couldn't handle. An important stepping stone on the way to perfecting the handheld blender.

1984 | Hartwig Kahlcke

KF 40

This coffeemaker was somehow controversial within Braun, being made of cost-efficient polypropylene rather than sturdier polycarbonate, Braun's go-to plastic. Hence the KF 40's corrugated surface states a design solution that won over Dieter Rams.

2016 | Markus Orthey, Ludwig Littmann

MultiQuick 9

An all-round food blender that condensed the functionalities of devices many times its size into a simple, handheld 'wand'. The definition of reduced design: compact, yet powerful.

Braun ha prodotto il processatore di alimenti KM 3 per oltre tre decenni.

Qui è possibile vedere il modello KM 3-31 del 1957. Lo sviluppo del KM 3 è iniziato con la costruzione di un modello di prova per determinare la velocità di rotazione più adatta per il motore. Dopo un’ampia serie di prove per miscelare e impastare, il team di sviluppo ha progettato l’unità motore. Quando si è arrivati alla forma del KM 3, il reparto di progettazione ha sviluppato vari modelli di piastra, ciotola, braccio miscelatore e base motore che sono stati combinati con la tecnologia fino ad arrivare al primo modello di preproduzione, il wistar.

Un breve viaggio nella storia dei prodotti per la casa Braun.

Il successo odierno dei prodotti per la casa Braun si basa su una storia aziendale ricca di scienza eccellente e di uno sviluppo ragionato. Abbiamo riunito alcune delle principali creazioni di Braun, dall’inizio a oggi. Visita il Virtual Braun Museum per un eccitante viaggio nel tempo online.

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Limited Edition

Braun 100 years. Discover good design.

Braun believes that Good Design can make lives better

Good design is

Braun 100 Jahre Limited Edition

Die 10 Prinzipien des guten Designs von Dieter Rams

We're building for a better life - back then, now and in the future.

Braun ha prodotto il processatore di alimenti KM 3 per oltre tre decenni.

Un breve viaggio nella storia dei prodotti per la casa Braun.

Food preparation

Cooking

Breakfast

Ironing

Collections

Sustainability

Service

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Food preparation

Cooking

Breakfast

Garment Care

Get inspired

Support

Food preparation

Cooking

Breakfast

Garment Care

Get inspired

Support

Limited Edition

Braun 100 years. Discover good design.

Braun believes that Good Design can make lives better

Good design is

Braun 100 Jahre Limited Edition

Die 10 Prinzipien des guten Designs von Dieter Rams

We're building for a better life - back then, now and in the future.

Braun ha prodotto il processatore di alimenti KM 3 per oltre tre decenni.

Un breve viaggio nella storia dei prodotti per la casa Braun.

Food preparation

Cooking

Breakfast

Ironing

Collections

Sustainability

Service

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