Braun Sustainable Design - Product range

Braun’s approach on sustainability

Good design is long-lasting.

That’s a belief we’ve built our brand on since the 70s. No matter how close you look, you’ll see it in every single detail.

Helping homes across the world have less of an impact on the world.

While good design might be long-lasting, not everything in this world shares that trait. Waste has become a part of our every day. Because right now, waste is easy. If the equipment falters or the food looks less than perfect, discarding and buying new feels like the easiest step. When obsolescence is part of everyday design, it becomes a part of everyday life, too. We know the decisions made every day in every single home have the power to change the world.

That’s why at Braun, we’re making the decisions easier for you.

80% of a product’s environmental impact is determined at the design stage

That’s why it is important to have a systemic approach to product development following our new Group Eco-Design Guidelines, a manual developed in cooperation with experts of Politecnico di Milano that set the basis of strategic knowledge of a new - generation of eco-efficient appliances. As a step forward 70% of our newly developed products will be covered by this Eco-Design Guideline from 2023 on.

Minimisation

Energy and material consumption as well as material toxicity and harmfulness shall be minimised.

Optimisation

Life of products and components and material conservation/renewability shall be optimised.

Braun MultiQuick 9 Hand blender with accessories

Facilitation

Recycling and disassembly of material shall be facilitated.

We believe that good design can make lives better.

Back in the 70s Dieter Rams developed Braun’s memorable design language and defined 10 principles of good design that are still relevant today. While these principles have been a part of our DNA from the start, we’re always looking to the future.

A bird's eye view of a mountain river in the forest

Good Design is environmentally friendly.

We aim to use as little resources as possible and work on increasing the usage of materials in our products that are either recycled, recyclable, or both.

Moving forward, we are working on having at least 30%* of recycled plastic over the total plastic used in newly developed/upcoming products as of 2027 according to our commitment regarding material recycling.

Moreover, we have already saved more than 100 tons of paper through the partial digitalisation of our user instruction manuals for products globally sold in 2022. Also, there was no EPS (Synthesized Expanded Polystyrene) in the packaging of 53% of the Braun products sold in 2022.

*Excluded plastic for food contact application.

2 Designer at a table with coffeemachine sketches in a book.

Good Design is honest.

Good design is honest. We will never make promises about our environmental impact that we can't keep.

Braun PowerBledn jugbledner with vegetables in top view

Good Design is useful.

Which is why all of ours help you get the most use out of the things you have, like turning wrinkly fruit and veg into delicious meals.

Braun Hand blender in a quality test - Braun Forschung

With 100 quality tests, we leave no stone unturned.

Because we believe that good design is long-lasting, we test our products with 100 quality tests to make sure they live up to that – in quality and durability.

Starting at drop-, reliability- as well as performance tests all the way to single functionalities – our quality tests ensure that Braun products provide a real benefit to your household.

Or how another design principle would claim: Good design is thorough to the last detail.

Discover our quality tests

Tesztelve a hosszú élettartam és tartósság érdekében.

A Braun dedikált laboratóriumaiban a bormixerek élettartama szigorúan tesztelt, hogy hosszú élettartamú legyen.

Tartós.

A Braun teszteli a kiegészítők zárókapcsolatának EasyClick rendszerét akár 3000-szor is.

MQ Handblender with easy click accessory change

Mosogatógép biztos.

A prémium Braun mosogatógép biztos kiegészítőket úgy tervezték, hogy túléljék a folyamatos mosogatógépes programokat akár 200 ciklusig, hogy garantálják a funkció és a vizuális megjelenés megőrzését a termék élettartama alatt.

Kemény összetevők feldolgozása.

A Braun 500 ml-es aprítója tesztelve lett arra, hogy akár 500 kg parmezánt vágjon/daraboljon.

Vásárlói vélemények

50 éve használja.

A Braun robotgép kiegészítje már 50 éve megbízható az otthonomban. Csak elismerést tudok kifejezni cégüknek, és másoknak is szívesen ajánlom.

- Helga B

Több mint 60 éve használja.

55 évvel ezelőtt, amikor lányom született, három Braun készüléket kaptam ajándékba: egy keverőt, egy facsarót és egy gyümölcsprést. Azóta majdnem minden nap használom mindhárom készüléket 1960 óta. Ezért szeretnék köszönetet mondani a kiváló minőségért és az évek során történő problémamentes használatért.

- Gerda D.

12.375 órát használta.

1998-ban vettünk egy Braun Combimax 700 ételkészítőt. Feleségem hobbi szinten főz, így majdnem minden nap használta. És nem csak egyszer vagy kétszer, hanem néha több mint 2 vagy 3 órát – természetesen szünetekkel! Kb. 10 év után azt kérdeztük magunktól, hogy még meddig fogja bírni. 2008-ban vettünk egy új ételkészítőt – természetesen egy Braun Combimax 700-at – arra az esetre, ha az eredeti már nem működne, de tökéletesen működött tovább. Majd, 2014. szeptember 25-én (!!!), végre feladta a szolgálatot 16 és fél év után! Összegve: 198 hónap x 25 nap.

- Max M.

Young friendly smiling woman in a call center

You have questions, issues or are in need of support?

In case you ever encounter any issues with your Braun device, our customer support is here to help. Simply get in touch with your region’s customer support centre and they will present you the options for your individual case, also including recycling possibilities.

Braun’s insights for a sustainable lifestyle.

We understand that the many aspects of sustainable products and maintaining a sustainable lifestyle as individual can be overwhelming from time to time. Braun strives to support you to live more sustainably, providing valuable tips and insights for everyday life – no matter if it’s healthy and seasonal cooking, preventing food waste or conserving your precious clothes to prolong their lifespan.

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Customer Support

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Customer Support

Braun’s approach on sustainability

Good design is long-lasting.

Helping homes across the world have less of an impact on the world.

80% of a product’s environmental impact is determined at the design stage

We believe that good design can make lives better.

Good Design is environmentally friendly.

Good Design is honest.

Good Design is useful.

With 100 quality tests, we leave no stone unturned.

Tesztelve a hosszú élettartam és tartósság érdekében.

Vásárlói vélemények

50 éve használja.

Több mint 60 éve használja.

12.375 órát használta.

You have questions, issues or are in need of support?

Braun’s insights for a sustainable lifestyle.

Discover more

Kitchen

Ironing

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Service

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Get inspired

Customer Support

Get inspired

Customer Support

Braun’s approach on sustainability

Good design is long-lasting.

Helping homes across the world have less of an impact on the world.

80% of a product’s environmental impact is determined at the design stage

We believe that good design can make lives better.

Good Design is environmentally friendly.

Good Design is honest.

Good Design is useful.

With 100 quality tests, we leave no stone unturned.

Tesztelve a hosszú élettartam és tartósság érdekében.

Vásárlói vélemények

50 éve használja.

Több mint 60 éve használja.

12.375 órát használta.

You have questions, issues or are in need of support?

Braun’s insights for a sustainable lifestyle.

Discover more

Kitchen

Ironing

Collections

Service

Europe

Africa & Middle East

Americas

Asia - Pacific

International