Braun Sustainable Design - Product range

L'approccio di Braun alla sostenibilità

Il buon design è duraturo.

È questa la convinzione su cui abbiamo costruito il nostro marchio fin dagli anni '70. Non importa quanto si guardi da vicino, lo si vedrà in ogni singolo dettaglio.

Βοηθώντας τα σπίτια σε ολόκληρο τον κόσμο, να έχουν τον μικρότερο αντίκτυπο στον κόσμο.

Ενώ ο καλός σχεδιασμός θα μπορούσε να είναι μεγάλης διάρκειας, αυτό το χαρακτηριστικό δεν το μοιράζονται τα πάντα σε αυτόν τον κόσμο. Τα απορρίμματα έχουν γίνει κομμάτι της καθημερινότητάς μας. Επειδή αυτή τη στιγμή τα απορρίμματα είναι το εύκολο. Εάν ο εξοπλισμός παραπαίει ή τα τρόφιμα φαίνονται λιγότερα από τέλεια, το ξεσκαρτάρισμα και η αγορά καινούργιων μοιάζει να είναι το ευκολότερο βήμα. Όταν η απαρχαίωση είναι μέρος του καθημερινού σχεδιασμού, αυτό γίνεται και μέρος της καθημερινότητας. Γνωρίζουμε ότι οι αποφάσεις που λαμβάνονται κάθε μέρα σε κάθε σπίτι έχουν τη δύναμη να αλλάξουν τον κόσμο.

Για αυτό το λόγο στην Braun κάνουμε τη λήψη αποφάσεων πιο εύκολη για εσάς.

80% των περιβαλλοντικών επιπτώσεων του προϊόντος καθορίζονται στο στάδιο του σχεδιασμού

Για αυτόν τον λόγο είναι σημαντική η συστημική προσέγγιση στην ανάπτυξη προϊόντος τηρώντας τις νέες οδηγίες οικολογικού σχεδιασμού του Ομίλου μας, ένα εγχειρίδιο που αναπτύχθηκε σε συνεργασία με ειδικούς του Πολυτεχνείου του Μιλάνου και θέτει τη βάση της στρατηγικής γνώσης μιας νέας γενιάς οικολογικά αποτελεσματικών συσκευών. Ως ένα βήμα μπροστά, 70% των προϊόντων που αναπτύχθηκαν πρόσφατα, θα καλύπτονται από αυτή την οδηγία οικολογικού σχεδιασμού από το 2023 και μετά.

Ελαχιστοποίηση

Η κατανάλωση ενέργειας και υλικών όπως επίσης η τοξικότητα και οι επιβλαβείς ιδιότητες των υλικών θα ελαχιστοποιηθούν.

Βελτιστοποίηση

Η διάρκεια ζωής των προϊόντων και των εξαρτημάτων και η διατήρηση/ανανεωσιμότητα των υλικών θα βελτιστοποιηθεί.

Braun MultiQuick 9 Hand blender with accessories

Διευκόλυνση

Η ανακύκλωση και η αποσυναρμολόγηση των υλικών θα διευκολυνθεί.

Πιστεύουμε ότι ο καλός σχεδιασμός μπορεί να κάνει τις ζωές μας καλύτερες.

Στη δεκαετία του '70 ο Dieter Rams ανέπτυξε την αξέχαστη σχεδιαστική γλώσσα της Braun και καθόρισε 10 αρχές καλού σχεδιασμού που εξακολουθούν να είναι επίκαιρες σήμερα. Ενώ αυτές οι αρχές ήταν μέρος του DNA μας από την αρχή, κοιτάμε πάντα το μέλλον.

A bird's eye view of a mountain river in the forest

Good Design is environmentally friendly.

We aim to use as little resources as possible and work on increasing the usage of materials in our products that are either recycled, recyclable, or both.

Moving forward, we are working on having at least 30%* of recycled plastic over the total plastic used in newly developed/upcoming products as of 2027 according to our commitment regarding material recycling.

Moreover, we have already saved more than 100 tons of paper through the partial digitalisation of our user instruction manuals for products globally sold in 2022. Also, there was no EPS (Synthesized Expanded Polystyrene) in the packaging of 53% of the Braun products sold in 2022.

*Excluded plastic for food contact application.

2 Designer at a table with coffeemachine sketches in a book.

Good Design is honest.

Good design is honest. We will never make promises about our environmental impact that we can't keep.

Braun PowerBledn jugbledner with vegetables in top view

Good Design is useful.

Which is why all of ours help you get the most use out of the things you have, like turning wrinkly fruit and veg into delicious meals.

Braun Hand blender in a quality test - Braun Forschung

With 100 quality tests, we leave no stone unturned.

Because we believe that good design is long-lasting, we test our products with 100 quality tests to make sure they live up to that – in quality and durability.

Starting at drop-, reliability- as well as performance tests all the way to single functionalities – our quality tests ensure that Braun products provide a real benefit to your household.

Or how another design principle would claim: Good design is thorough to the last detail.

Discover our quality tests

Tested for longevity and durability.

Within Braun’s dedicated labs, the hand blenders lifetime is rigorously tested to be long lasting.

Enduring.

Braun tests its attachment's locking connection EasyClick System to the motor unit up to 3.000 times.

MQ Handblender with easy click accessory change

Dishwasher safe.

The premium Braun dishwasher-safe attachments are engineered to survive 200 cycles in a continuous dishwasher program to guarantee function and visual appearance over the product's lifetime.

Processing of hard ingredients.

Braun's 500ml chopper is tested to chop/grate up to 500 kg of Parmesan.

Customer voices

In use for 50 years.

Your food processor has been put to good use in my home for the last 50 years. I have nothing but praise for your company and would recommend you to others.

- Helga B.

In use for over 60 years.

55 years ago, I received three Braun appliances as gifts when my daughter was born: a mixer, a juicer and a fruit press. I have been using all three appliances almost every day since 1960. So I would like to say thanks for the great quality and all the years of use without any repairs.

- Gerda D.

In use for 12.375 hours.

In 1998, we bought a Braun Combimax 700 food processor. My wife likes to cook as a hobby, so it was used almost every day. And not just once or twice, but sometimes for more than 2 or 3 hours – with breaks of course! After about 10 years, we asked ourselves how much longer it could last. So in 2008 we bought a new food processor – a Braun Combimax 700 too, of course – in order to be prepared for when the original stopped working. But it kept working perfectly. Then, on September 25th 2014 (!!!), it finally gave up the ghost after 16 and a half years! Overall calculation: 198 months x 25 days.

- Max M.

Young friendly smiling woman in a call center

You have questions, issues or are in need of support?

In case you ever encounter any issues with your Braun device, our customer support is here to help. Simply get in touch with your region’s customer support centre and they will present you the options for your individual case, also including recycling possibilities.

Braun’s insights for a sustainable lifestyle.

We understand that the many aspects of sustainable products and maintaining a sustainable lifestyle as individual can be overwhelming from time to time. Braun strives to support you to live more sustainably, providing valuable tips and insights for everyday life – no matter if it’s healthy and seasonal cooking, preventing food waste or conserving your precious clothes to prolong their lifespan.

Preparazione cibi

Cottura

Colazione

Stiro

Promozioni

Lasciati ispirare

Assistenza

Preparazione cibi

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L'approccio di Braun alla sostenibilità

Il buon design è duraturo.

Βοηθώντας τα σπίτια σε ολόκληρο τον κόσμο, να έχουν τον μικρότερο αντίκτυπο στον κόσμο.

80% των περιβαλλοντικών επιπτώσεων του προϊόντος καθορίζονται στο στάδιο του σχεδιασμού

Πιστεύουμε ότι ο καλός σχεδιασμός μπορεί να κάνει τις ζωές μας καλύτερες.

Good Design is environmentally friendly.

Good Design is honest.

Good Design is useful.

With 100 quality tests, we leave no stone unturned.

Tested for longevity and durability.

Customer voices

In use for 50 years.

In use for over 60 years.

In use for 12.375 hours.

You have questions, issues or are in need of support?

Braun’s insights for a sustainable lifestyle.

Discover more

Kitchen

Ironing

Collections

Service

Ricerca collegamenti rapidi

Preparazione cibi

Cottura

Colazione

Stiro

Promozioni

Lasciati ispirare

Assistenza

Preparazione cibi

Cottura

Colazione

Stiro

Promozioni

Lasciati ispirare

Assistenza

L'approccio di Braun alla sostenibilità

Il buon design è duraturo.

Βοηθώντας τα σπίτια σε ολόκληρο τον κόσμο, να έχουν τον μικρότερο αντίκτυπο στον κόσμο.

80% των περιβαλλοντικών επιπτώσεων του προϊόντος καθορίζονται στο στάδιο του σχεδιασμού

Πιστεύουμε ότι ο καλός σχεδιασμός μπορεί να κάνει τις ζωές μας καλύτερες.

Good Design is environmentally friendly.

Good Design is honest.

Good Design is useful.

With 100 quality tests, we leave no stone unturned.

Tested for longevity and durability.

Customer voices

In use for 50 years.

In use for over 60 years.

In use for 12.375 hours.

You have questions, issues or are in need of support?

Braun’s insights for a sustainable lifestyle.

Discover more

Kitchen

Ironing

Collections

Service

Europe

Africa & Middle East

Americas

Asia - Pacific

Internazionale