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100 ans de Braun. Découvrez un bon design.

Braun 100 years – Good Design can make lives better

Braun mener at godt design kan gjøre livet bedre

Fra de hverdagslige tingene. Til en bedre fremtid.

Godt design er

Simple.

Design that doesn’t get in the way of life. With that simple application of pressure - click - you get what you want. Nothing more than what it needs to be. Which means you can get on with what you want to be.

Nyttig.

Alt har et formål. Et menneskelig problem å løse. Ned til de minste detaljene. Fordi godt design ikke bør etterlate noe ugjort, er det gjennomført og det er en grunn til at det er godt. Det er ikke design for designets skyld.

Braun – Good design is useful – Hand blender

Built to Last.

When something has been designed well. It doesn’t need anything new, there is no obsolescence - it doesn’t dominate or take over. It lasts. Better for the environment, better for people.

Braun 100 år Limited Edition

Lær mer om vår 100 års Limited Edition-utgave her.

The 10 Principles of Good Design av Dieter Rams

Den ble skapt av Dieter Rams, en arkitekt som ble leiet inn for å designe Brauns kontor. Han ble en ledende designer og utviklet Brauns designspråk og definerte de 10 prinsippene for god design, en designhåndbok som fremdeles er relevant i dag.

1 Godt design er innovativt.

Mulighetene for innovasjon er ikke, på noen måte, uttømt. Teknologisk utvikling tilbyr alltid nye muligheter for innovativt design.

2 Godt design gjør et produkt nyttig.

Et produkt kjøpes for å bli brukt. Det må tilfredsstille visse kriterier, deriblant psykologiske og estetiske. Godt design understreker nytten av et produkt, samtidig som det ignorerer alt som muligens kan lede oppmerksomhet bort fra det.

3 Godt design er estetisk.

Produktets estetiske kvalitet er integrert i nytten fordi produktene vi bruker hver dag påvirker oss og velværet vårt. Men bare velutførte gjenstander kan være vakre.

4 Godt design gjør et produkt forståelig.

Den tydeliggjør produktets struktur. Enda bedre – det kan få produktet til å si noe. På sitt beste er det selvforklarende.

5 Good design is unobtrusive.

Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression.

6 Good design is honest.

It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.

7 Good design is long-lasting.

It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years - even in today’s throwaway society.

8 Good design is thorough to the last detail.

Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.

9 Good design is environmentally friendly.

Design makes an important contribution to the preservation of the environment. It conserves resources and minimises physical and visual pollution throughout the lifecycle of the product.

Braun Design is environmentally friendly.

10 Good design is as little design as possible.

Less, but better - because it concentrates on the essential aspects, and the products are not burdened with nonessentials. Back to purity, back to simplicity.

We're building for a better life - back then, now and in the future.

1953 | Braun Factory

Braun Multimix Blender

The 50's established the milkshake as a western staple, enabled in part by the Multimix, the state-of-the-art blender with a detachable mixing glass container. It cuts ingredients with industrial-grade efficacy. Still widely in use today.

1957 | Gerd Alfred Müller

KM3/31

A hugely influential blender or “food processor” as it was known that birthed a whole new product category: “kitchen machines” or appliances. With its hyper-reduced, simple and useful design one of the most influential industrial products of all time.

1963 | Reinhold Weiss

KSM 1/11

Design doesn’t get much more minimalistic than this: a coffee grinder so purpose-built it needed just one, centrallyplaced button to operate. Finely ground beans were just a finger click away.

1963 | Reinhold Weiss

HT 2

This toaster’s sleek, reduced design so inspired renowned artist Richard Hamilton that he based one of his works (aptly titled ‘Toaster’) on it. Oh, and it also browned bread to perfection.

1972 | Florian Seiffert

KF 20

With a stacked, vertical design that resembled a water tower, the KF 20 was known as the Aromaster. Instantlyrecognizable for its unciventional shape, this coffee maker added a touch of the exrtaordinary to everyday morning filter coffee.

1972 | Jürgen Greubel, Dieter Rams

MPZ 22

This electric juicer, also known as the citromatic, was a dependable and incredibly easy-to-clean staple of kitchens across the world for decades. It took over two decades before Braun decided an update to the original design was due.

1981 | Ludwig Littmann

MR 6

A precursor of the more sophisticated MR 500, the MR 6 was sturdy and tough, meaning it could blend foods that´other products couldn't handle. An important stepping stone on the way to perfecting the handheld blender.

1984 | Hartwig Kahlcke

KF 40

Cette cafetière électrique fit polémique chez Braun, en raison du choix du polypropylène rentable et non du polycarbonate plus solide généralement utilisé par Braun. La surface ondulée du KF 40 signe dès lors le design précurseur de Dieter Rams.

2016 | Markus Orthey, Ludwig Littmann

MultiQuick 9

Un mixeur plongeant polyvalent qui réunit les fonctionnalités des plus grands appareils de cuisine en un simple petit appareil. Le parti pris d’un design minimaliste : compact et puissant.

Braun fabrique le robot multifonction KM 3 depuis plus de trente ans.

Ici, vous pouvez voir le modèle KM 3-31 de 1957. Le développement du KM 3 a commencé avec la construction d’un modèle d’essai pour déterminer la vitesse de rotation la plus appropriée pour l’entraînement. Après de nombreux essais de mélange et de pétrissage, l’équipe de développement a conçu l’unité d’entraînement. Pour ce qui est de la forme du KM 3, le bureau d’études a développé différents modèles de plaque de base, de bol, de bras mélangeur et de socle moteur qui ont été combinés avec la technologie jusqu’à l’apparition du premier modèle de pré-production, le wistar.

ブラウンハウスホールドの歴史について

ブラウンハウスホールドの今日の成功は、優れた科学と細部まで考え抜かれた開発に満ちた会社の歴史に基づいています。始まりから今日までのブラウンの主要な作品をいくつか集めました。バーチャルブラウンミュージアムを訪れると、さらに多くのタイムトラベルとスリリングなオンライン体験が待っています。

ミュージアムはこちらから

Préparation culinaire

Cuisson

Petit déjeuner

Repassage

Promotions

Inspiration

Assistance

Préparation culinaire

Cuisson

Petit déjeuner

Repassage

Promotions

Inspiration

Assistance

Édition limitée

100 ans de Braun. Découvrez un bon design.

Braun mener at godt design kan gjøre livet bedre

Godt design er

Braun 100 år Limited Edition

The 10 Principles of Good Design av Dieter Rams

We're building for a better life - back then, now and in the future.

Braun fabrique le robot multifonction KM 3 depuis plus de trente ans.

ブラウンハウスホールドの歴史について

Kitchen

Ironing

Service

Liens de recherche rapide

Préparation culinaire

Cuisson

Petit déjeuner

Repassage

Promotions

Inspiration

Assistance

Préparation culinaire

Cuisson

Petit déjeuner

Repassage

Promotions

Inspiration

Assistance

Édition limitée

100 ans de Braun. Découvrez un bon design.

Braun mener at godt design kan gjøre livet bedre

Godt design er

Braun 100 år Limited Edition

The 10 Principles of Good Design av Dieter Rams

We're building for a better life - back then, now and in the future.

Braun fabrique le robot multifonction KM 3 depuis plus de trente ans.

ブラウンハウスホールドの歴史について

Kitchen

Ironing

Service

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