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Hate waste. Love imperfect.

Fruit and vegetables that have been discarded, simply because they don’t look perfect, account for a serious share of the global food waste problem. Most of the time, misshaped produce is already separated out during the harvest and doesn’t even make it to the market, only because it does not meet our aesthetic expectations. Too bent, too straight, too knobbly, too smooth – there are numerous reasons why so many perfectly edible apples, carrots and the like end up in the bin. However, these less attractive products taste just as delicious and, once you’ve chopped them up and added them to your delicious meal, it doesn’t even matter what they’ve looked like before anyway.

Extra arms, extra ears, extra flavour

​​​​Who cares about lumps, bumps and irregular shapes? It’s the flavour that counts, isn’t it?
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Подготовьтесь заранее.

Пять рабочих дней, наполненных уроками, развлечениями, дополнительными занятиями и домашними заданиями — в этом потоке задач очень важно уметь правильно организовать все процессы заранее. Составьте план на неделю, включая все школьные и дополнительные занятия. 
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Подумайте о том, когда вы будете готовить еду: что-то можно приготовить в выходные, а некоторые блюда нужно готовить непосредственно утром. Сделав такое расписание, вы можете спланировать список необходимых покупок.

Не нужно пытаться сделать все за один раз: постарайтесь разбить задачи на несколько дней. Ваш план станет для вас своеобразным путеводителем и помощником, даже если вы не будете следовать ему на все 100 %. Откажитесь от сумасшедшей идеи идеально справляться со всеми своими обязанностями. Когда речь идет о приготовлении еды, оставьте место гибкости.

Beauty’s only skin deep…

Groceries are valuable, even if they wouldn’t necessarily win a beauty contest. These tips will help you see that cosmetic imperfections aren’t important at all and that, in the end, it’s the flavour that matters most.

Salad & Sauces

Small flaws? Chop them up, that’s all!

Fruit and vegetables are rejected because of flaws that are often purely cosmetic, usually caused by the weather, among other things. When chopped up and added to a salad or a pasta sauce, however, these natural blemishes go completely unnoticed.

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Juices & Smoothies

Ugly fruit juice? Never heard of it!

Optical flaws have no influence on flavour and quality. Dented apples and old, piled up carrots are still good to make a delicious and healthy smoothie or for squeezing juice from them. Add a dash of lemon, honey and ginger, and you have a healthy treat.

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Eat the greens

It doesn’t have to be bright green…

Even if the leaves might look damaged or wilted, the vegetable itself is still of perfect quality. Did you know: you can press great juices not only from fruit but also from the green leaves of kohlrabi, radishes, beetroot or carrots.

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Jam & Stewed Fruit

Don’t throw away bruised fruit, cook it!

Plums, apricots and peaches are often bruised in transit. But, as long as the skin’s still intact, you can easily boil them down into jams, chutneys or compotes, meaning they’ll last even longer.

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Soups & Cakes

Quirky shapes make for fantastic bakes

Whether lumpy, bumpy, bent or slightly damaged – irregularly shaped vegetables are perfect for soups, sauces and salads. Overripe bananas or carrots give your smoothies a deliciously sweet, creamy texture or star in banana bread and healthy carrot cake.

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Perfect Recipes for Imperfect Food

Jazz up your fruit and vegetables quickly and easily with our recipe ideas.

One pot frittata

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Coconut banoffee with chia seeds

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Toasted bread with mashed beans, cucumber and micro greens

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Misshapen fruit and veg are just as tasty – our recipe videos.

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Откройте для себя рецепты вкуснейших обедов для мам и пап.

Когда день тянется особенно долго, встречи пролетают, сменяя друг друга, и вы при этом пытаетесь успеть что-то перекусить в столовой или захватить с собой в ближайшем продуктовом магазине… Почему бы не разнообразить свой обычный обед? 
Чтобы мамы и папы тоже были готовы к плодотворному рабочему дню, мы подготовили ряд отличных идей для ланч-боксов, которые легко готовить и удобно брать с собой в офис.

Узнайте наши идеи для обедов в офисе

The main thing is flavour

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Nothing’s perfect, as they say… the finished product is, though!

Ultimately it is the nutritional values such as vitamins and minerals that count, and, of course, the flavour. Below you can see how perfect and delicious a dish can be, even if it’s prepared with malformed fruit and vegetables.

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Did you know…

…how to make limp lettuce fresh again?

Don't throw away that limp lettuce just yet! Did you know you can bring it back to life by soaking it in cold water with lemon juice? This simple trick is a real hit for anyone who loves fresh, crisp greens.

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Braun is synonymous with durable products and sustainable design. We also want to do our bit to help combat food waste. The small steps taken along the way might not always be perfect – just like the fruit and veg – but each brings us closer to a solution.

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