Braun Sustainable Design - Product range

Braun’s approach on sustainability

Good design is long-lasting.

That’s a belief we’ve built our brand on since the 70s. No matter how close you look, you’ll see it in every single detail.

Helping homes across the world have less of an impact on the world.

While good design might be long-lasting, not everything in this world shares that trait. Waste has become a part of our every day. Because right now, waste is easy. If the equipment falters or the food looks less than perfect, discarding and buying new feels like the easiest step. When obsolescence is part of everyday design, it becomes a part of everyday life, too. We know the decisions made every day in every single home have the power to change the world.

That’s why at Braun, we’re making the decisions easier for you.

80% of a product’s environmental impact is determined at the design stage

That’s why it is important to have a systemic approach to product development following our new Group Eco-Design Guidelines, a manual developed in cooperation with experts of Politecnico di Milano that set the basis of strategic knowledge of a new - generation of eco-efficient appliances. As a step forward 70% of our newly developed products will be covered by this Eco-Design Guideline from 2023 on.

Minimisation

Energy and material consumption as well as material toxicity and harmfulness shall be minimised.

Optimisation

Life of products and components and material conservation/renewability shall be optimised.

Braun MultiQuick 9 Hand blender with accessories

Facilitation

Recycling and disassembly of material shall be facilitated.

We believe that good design can make lives better.

Back in the 70s Dieter Rams developed Braun’s memorable design language and defined 10 principles of good design that are still relevant today. While these principles have been a part of our DNA from the start, we’re always looking to the future.

A bird's eye view of a mountain river in the forest

Good Design is environmentally friendly.

We aim to use as little resources as possible and work on increasing the usage of materials in our products that are either recycled, recyclable, or both.

Moving forward, we are working on having at least 30%* of recycled plastic over the total plastic used in newly developed/upcoming products as of 2027 according to our commitment regarding material recycling.

Moreover, we have already saved more than 100 tons of paper through the partial digitalisation of our user instruction manuals for products globally sold in 2022. Also, there was no EPS (Synthesized Expanded Polystyrene) in the packaging of 53% of the Braun products sold in 2022.

*Excluded plastic for food contact application.

2 Designer at a table with coffeemachine sketches in a book.

Good Design is honest.

Good design is honest. We will never make promises about our environmental impact that we can't keep.

Braun PowerBledn jugbledner with vegetables in top view

Good Design is useful.

Which is why all of ours help you get the most use out of the things you have, like turning wrinkly fruit and veg into delicious meals.

Braun Hand blender in a quality test - Braun Forschung

With 100 quality tests, we leave no stone unturned.

Because we believe that good design is long-lasting, we test our products with 100 quality tests to make sure they live up to that – in quality and durability.

Starting at drop-, reliability- as well as performance tests all the way to single functionalities – our quality tests ensure that Braun products provide a real benefit to your household.

Or how another design principle would claim: Good design is thorough to the last detail.

Discover our quality tests

Tested for longevity and durability.

Within Braun’s dedicated labs, the hand blenders lifetime is rigorously tested to be long lasting.

Enduring.

Braun tests its attachment's locking connection EasyClick System to the motor unit up to 3.000 times.

MQ Handblender with easy click accessory change

Dishwasher safe.

The premium Braun dishwasher-safe attachments are engineered to survive 200 cycles in a continuous dishwasher program to guarantee function and visual appearance over the product's lifetime.

Processing of hard ingredients.

Braun's 500ml chopper is tested to chop/grate up to 500 kg of Parmesan.

Customer voices

In use for 50 years.

Your food processor has been put to good use in my home for the last 50 years. I have nothing but praise for your company and would recommend you to others.

- Helga B.

In use for over 60 years.

55 years ago, I received three Braun appliances as gifts when my daughter was born: a mixer, a juicer and a fruit press. I have been using all three appliances almost every day since 1960. So I would like to say thanks for the great quality and all the years of use without any repairs.

- Gerda D.

Używam od 12.375 godzin.

W 1998 roku kupiliśmy robot kuchenny Braun Combimax 700. Moja żona lubi gotować, więc używała go prawie codziennie. I to często kilkukrotnie w ciągu dnia! Po około 10 latach zadaliśmy sobie pytanie, jak długo może to trwać. Dlatego w 2008 roku kupiliśmy nowy robot kuchenny – także Braun Combimax 700, aby przygotować się na to, że poprzedni przestanie działać. Jednak szok, bo działał doskonale. Następnie, 25 września 2014 r. (!!!), po 16 i pół roku w końcu odpuścił! Ogólne obliczenia: 198 miesięcy x 25 dni. To mówi samo za siebie…

-Max M.

Young friendly smiling woman in a call center

Masz pytania lub potrzebujesz wsparcia?

Jeśli kiedykolwiek napotkasz jakiekolwiek problemy ze swoim urządzeniem Braun, nasza obsługa klienta jest do Twojej pełnej dyspozycji. Skontaktuj się z lokalnym centrum obsługi klienta, które indywidulanie rozpatrzy Twoją sprawę i udzieli wszelkich informacji, także o możliwości recyklingu.

Spostrzeżenia Brauna dotyczące zrównoważonego stylu życia

Rozumiemy, że wiele aspektów zrównoważonych produktów i takiego stylu życia może wydawać się przytłaczającymi. Dlatego Braun stara się wspierać swoich Klientów w tej ważnej dla nas wszystkich – a szczególnie środowiska naturalnego – misji, udzielając cennych wskazówek i porad na co dzień, niezależnie od tego, czy chodzi o zdrowe i sezonowe gotowanie, zapobieganie marnowaniu żywności czy dbanie o garderobę i domowe tekstylia, aby przedłużyć ich żywotność.

发现产品

用户中心

发现产品

用户中心

Braun’s approach on sustainability

Good design is long-lasting.

Helping homes across the world have less of an impact on the world.

80% of a product’s environmental impact is determined at the design stage

We believe that good design can make lives better.

Good Design is environmentally friendly.

Good Design is honest.

Good Design is useful.

With 100 quality tests, we leave no stone unturned.

Tested for longevity and durability.

Customer voices

In use for 50 years.

In use for over 60 years.

Używam od 12.375 godzin.

Masz pytania lub potrzebujesz wsparcia?

Spostrzeżenia Brauna dotyczące zrównoważonego stylu życia

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发现产品

用户中心

发现产品

用户中心

Braun’s approach on sustainability

Good design is long-lasting.

Helping homes across the world have less of an impact on the world.

80% of a product’s environmental impact is determined at the design stage

We believe that good design can make lives better.

Good Design is environmentally friendly.

Good Design is honest.

Good Design is useful.

With 100 quality tests, we leave no stone unturned.

Tested for longevity and durability.

Customer voices

In use for 50 years.

In use for over 60 years.

Używam od 12.375 godzin.

Masz pytania lub potrzebujesz wsparcia?

Spostrzeżenia Brauna dotyczące zrównoważonego stylu życia

Dowiedz się więcej

Kitchen

Ironing

Collections

Service

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