From the everyday things. To a better future.
Simple.
Design that doesn’t get in the way of life. With that simple application of pressure - click - you get what you want. Nothing more than what it needs to be. Which means you can get on with what you want to be.
Useful.
Everything has a purpose. A human problem to solve. Down to the finest details. Because good design shouldn’t leave anything behind, it’s thorough and has a reason for being. There is no design for design’s sake.
Built to Last.
When something has been designed well. It doesn’t need anything new, there is no obsolescence - it doesn’t dominate or take over. It lasts. Better for the environment, better for people.
Learn more about our 100 years Limited Edition here.
1 Good design is innovative.
The possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design.
2 Good design makes a product useful.
A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.
3 Good design is aesthetic.
The aesthetic quality of a product is integral to its usefulness because products we use every day affect our person and our well-being. But only well-executed objects can be beautiful.
4 Godt design gør et produkt forståeligt.
Det tydeliggør produktets struktur. Og endnu bedre, det kan få produktet til at tale. I bedste fald forklarer det sig selv.
5 Good design is unobtrusive.
Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression.
6 Good design is honest.
It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.
7 Good design is long-lasting.
It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years - even in today’s throwaway society.
8 Good design is thorough to the last detail.
Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.
9 Good design is environmentally friendly.
Design makes an important contribution to the preservation of the environment. It conserves resources and minimises physical and visual pollution throughout the lifecycle of the product.
10 Good design is as little design as possible.
Less, but better - because it concentrates on the essential aspects, and the products are not burdened with nonessentials. Back to purity, back to simplicity.
1953 | Braun Factory
Braun Multimix Blender
The 50's established the milkshake as a western staple, enabled in part by the Multimix, the state-of-the-art blender with a detachable mixing glass container. It cuts ingredients with industrial-grade efficacy. Still widely in use today.
1957 | Gerd Alfred Müller
KM3/31
En yderst indflydelsesrig blender eller "foodprocessor", som den var kendt som, gav plads til en helt ny produktkategori: "køkkenmaskiner". Med dets hyperreducerede, enkle og nyttige design et af de mest indflydelsesrige industrielle produkter nogensinde.
1963 | Reinhold Weiss
KSM 1/11
Design bliver ikke meget mere minimalistisk end dette: En kaffekværn, der var så specialiseret, at den kun skulle bruge én centralt placeret knap for at fungere. Fintmalede bønner var kun et klik med fingeren væk.
1963 | Reinhold Weiss
HT 2
Denne brødristers elegante, reducerede design var så inspirerede til den kendte kunstner Richard Hamilton, at han baserede et af hans værker (med titlen "Toaster") på den. Og så ristede den også brød helt perfekt.
1972 | Florian Seiffert
KF 20
Med et stablet, lodret design, der lignede et vandtårn, var KF 20 kendt som Aromaster. Denne kaffemaskine er straks genkendelig for sin utraditionelle form og har tilføjet et strejf af noget fremragende til den daglige kop filterkaffe.
1972 | Jürgen Greubel, Dieter Rams
MPZ 22
Denne elektriske saftpresser, også kendt som citromatic, var pålidelig og utrolig nem at rengøre og fandtes i køkkener over hele verden i årtier. Det tog over to årtier, før Braun besluttede, at det oprindelige design skulle opdateres.
1981 | Ludwig Littmann
MR 6
Som forløber for den mere sofistikerede MR 500 var MR 6 robust og solid, hvilket betød, at den kunne blende fødevarer, som andre produkter ikke kunne håndtere. En vigtig milepæl på vejen til perfektion af den håndholdte blender.
1984 | Hartwig Kahlcke
KF 40
Denne kaffemaskine var kontroversiel for Braun, da den var lavet af omkostningseffektiv polypropylen frem for mere robust polykarbonat, Brauns foretrukne plastmateriale. Derfor er KF40's bølgede overfladen en designløsning, der fik Dieter Rams med.
2016 | Markus Orthey, Ludwig Littmann
MultiQuick 9
An all-round food blender that condensed the functionalities of devices many times its size into a simple, handheld 'wand'. The definition of reduced design: compact, yet powerful.
