博朗。
设计让生活更美好。

Nous croyons qu’une bonne conception peut améliorer des vies : il y a 100 ans, maintenant et à l’avenir.

Depuis 100 ans, Braun respecte trois principes importants : Une bonne conception doit être simple, utile et faite pour durer. Jusqu’à présent, des personnes du monde entier nous font confiance parce que les produits Braun améliorent la qualité de vie. Notre marque attire la confiance pour ce qui importe le plus : Ce sont celles et ceux qui souhaitent préparer ce dîner spécial pour un premier rendez-vous, repasser leur plus belle chemise pour un entretien d’embauche ou préparer un petit-déjeuner copieux pour toute leur famille.

De l’atelier de mécanique à la marque de renommée internationale

Ingenious.

In the early 1920s, engineer Max Braun founds a machine-building workshop in Frankfurt am Main. On the strength of its groundbreaking inventions for the emerging radio broadcasting industry, the firm opens its own factory building with 400 employees in 1928.

Helpful.

During the postwar period, Braun expands its product range with newly developed devices that simplify everyday life. In 1950, simultaneously with the first foil shaver, the Multimix food processor makes its market debut, inaugurating the company’s household line.

Visionary.

After the sudden death of Max Braun, his sons take the company helm in the early fifties. They lay the groundwork for a people-focused corporate culture that extends to all areas of the company – from its letterhead to its exhibition stands, its health service to its whole-foods cafeteria.

Less, but better.

Under the aegis of design legend Dieter Rams, Braun’s radical new Bauhaus-inspired, functional product design sets a new style standard. The company won a rapid succession of national and international prizes and awards for its products. Braun became world-famous as a design brand, and the company became the first to introduce “good design” to the mass market.

Innovative.

Braun reaches the limits of a family-run firm. In the late sixties, Gillette takes over the successful enterprise with its 5,700 employees. This opens up new markets and distribution channels to Braun. Investments increase the company’s innovative strength and broaden its product range, which soon grows to include coffeemakers and electric irons. Characteristic German design, quality and engineering prowess bolster Braun’s standing against cheaply produced competing products.

Today.

Procter & Gamble’s takeover of Gillette in 2005 makes Braun one of twenty-four global brands of the largest consumer-product group in the world. P&G transfers the rights to the Braun brand in the area of household appliances to De’Longhi S.p.A. in 2012. Along with the corresponding patents and production facilities, De’Longhi acquires a large part of Braun’s employees, thereby ensuring that Braun household appliances will continue to offer distinctive design, technological innovation and reliable quality far into the future.

Braun produced the KM 3 food processor for more than three decades.

Here you can see the KM 3-31 model from 1957. The development of the KM 3 began with the construction of a test model to determine the most suitable rotational speed for the drive. After extensive mixing and kneading trials, the development team designed the drive unit. When it came to the form of the KM 3, the design department developed various models of the base plate, bowl, mixing arm and motor base that were combined with the technology until the first preproduction model, the wistar, emerged.

The 10 Principles of Good Design by Dieter Rams

Hired as an architect for redesigning Braun’s office Dieter Rams became one of the leading designers, who developed Braun’s memorable design language and defined the 10 principles of good design, a design manual that is still relevant today.

1 Good design is innovative.

The possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design.

2 Een goed ontwerp maakt een product nuttig.

Een product wordt gekocht om te worden gebruikt. Het moet voldoen aan bepaalde criteria, niet alleen een functie hebben, maar ook esthetisch zijn. Een goed ontwerp focust op het nut van een product en negeert alles wat er mogelijk afbreuk aan kan doen.

3 Een goed ontwerp is esthetisch.

De esthetische kwaliteit van een product is dat het nuttig moet zijn, omdat de producten die we elke dag gebruiken ons welzijn beïnvloeden. Enkel goed uitgevoerde objecten kunnen mooi zijn.

4 Een goed ontwerp maakt een product begrijpelijk.

Het legt de nadruk op de structuur van het product. Bovenal laat het het product voor zichzelf spreken. Het product moet vooral voor zichzelf spreken.

5. Gutes Design ist unauffällig.

Produkte, die einen Zweck erfüllen, sind wie Tools. Sie sind weder dekorative Objekte noch Kunstwerke. Ihr Design sollte daher sowohl neutral als auch zurückhaltend sein, um Raum für den Selbstausdruck des Benutzers zu lassen.

6. Gutes Design ist ehrlich.

Sie macht ein Produkt nicht innovativer, leistungsfähiger oder wertvoller, als es wirklich ist. Es versucht nicht, den Verbraucher mit Versprechungen zu manipulieren, die nicht eingehalten werden können.

7. Gutes Design ist langlebig.

Sie vermeidet ein modisches Aussehen und wirkt daher nie antiquiert. Anders als modisches Design hält es viele Jahre – auch in der heutigen Wegwerfgesellschaft.

8. Gutes Design ist bis ins letzte Detail durchdacht.

Nichts darf willkürlich sein oder dem Zufall überlassen werden. Sorgfalt und Genauigkeit im Designprozess zeigen dem Verbraucher gegenüber Respekt.

9 Good design is environmentally friendly.

Design makes an important contribution to the preservation of the environment. It conserves resources and minimises physical and visual pollution throughout the lifecycle of the product.

Braun Design is environmentally friendly.

10 Good design is as little design as possible.

Less, but better - because it concentrates on the essential aspects, and the products are not burdened with nonessentials. Back to purity, back to simplicity.

Take a video tour through the Braun Museum in Kronberg, near Frankfurt.

The Braun Museum showcases the great history of Braun with many insides and interesting facts and figures about products from the past and today.

We're building for a better life - back then, now and in the future.

1953 | Braun Factory

Braun Multimix Blender

The 50's established the milkshake as a western staple, enabled in part by the Multimix, the state-of-the-art blender with a detachable mixing glass container. It cuts ingredients with industrial-grade efficacy. Still widely in use today.

1957 | Gerd Alfred Müller

KM3/31

A hugely influential blender or “food processor” as it was known that birthed a whole new product category: “kitchen machines” or appliances. With its hyper-reduced, simple and useful design one of the most influential industrial products of all time.

1963 | Reinhold Weiss

KSM 1/11

Design doesn’t get much more minimalistic than this: a coffee grinder so purpose-built it needed just one, centrally placed button to operate. Finely ground beans were just a finger click away.

1963 | Reinhold Weiss

HT 2

This toaster’s sleek, reduced design so inspired renowned artist Richard Hamilton that he based one of his works (aptly titled ‘Toaster’) on it. Oh, and it also browned bread to perfection.

1972 | Florian Seiffert

KF 20

With a stacked, vertical design that resembled a water tower, the KF 20 was known as the Aromaster. Instantly recognizable for its unconventional shape, this coffee maker added a touch of the extraordinary to everyday morning filter coffee.

1972 | Jürgen Greubel, Dieter Rams

MPZ 22

This electric juicer, also known as the citromatic, was a dependable and incredibly easy-to-clean staple of kitchens across the world for decades. It took over two decades before Braun decided an update to the original design was due.

1981 | Ludwig Littmann

MR 6

Précurseur du MR 500, plus sophistiqué, le MR 6 robuste et résistant pouvait mélanger des aliments que d’autres appareils ne pouvaient pas travailler. Une étape importante sur la voie du perfectionnement des mélangeurs à main.

1984 | Hartwig Kahlcke

KF 40

This coffeemaker was somehow controversial within Braun, being made of cost-efficient polypropylene rather than sturdier polycarbonate, Braun's go-to plastic. Hence the KF 40's corrugated surface states a design solution that won over Dieter Rams.

2016 | Markus Orthey, Ludwig Littmann

MultiQuick 9

An all-round food blender that condensed the functionalities of devices many times its size into a simple, handheld 'wand'. The definition of reduced design: compact, yet powerful.

A brief story about the history of Braun household products.

Today’s success of Braun’s household products is based on a company history full of excellent science and thoughtful development. We have brought together a few of Braun’s leading light creations, from the very beginning until today. Even more time travelling and a thrilling online experience awaits if you visit the Virtual Braun Museum.

Visit the Museum

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博朗。
设计让生活更美好。

Nous croyons qu’une bonne conception peut améliorer des vies : il y a 100 ans, maintenant et à l’avenir.

De l’atelier de mécanique à la marque de renommée internationale

Ingenious.

Helpful.

Visionary.

Less, but better.

Innovative.

Today.

Braun produced the KM 3 food processor for more than three decades.

The 10 Principles of Good Design by Dieter Rams

Take a video tour through the Braun Museum in Kronberg, near Frankfurt.

We're building for a better life - back then, now and in the future.

A brief story about the history of Braun household products.

Kitchen

Ironing

Service

Search Quick Links

Get inspired

Assistance

Préparation culinaire

Cuisson

Petit déjeuner

Repassage

Promotions

Inspiration

Assistance

博朗。设计让生活更美好。

Nous croyons qu’une bonne conception peut améliorer des vies : il y a 100 ans, maintenant et à l’avenir.

De l’atelier de mécanique à la marque de renommée internationale

Ingenious.

Helpful.

Visionary.

Less, but better.

Innovative.

Today.

Braun produced the KM 3 food processor for more than three decades.

The 10 Principles of Good Design by Dieter Rams

Take a video tour through the Braun Museum in Kronberg, near Frankfurt.

We're building for a better life - back then, now and in the future.

A brief story about the history of Braun household products.

Kitchen

Ironing

Service

Europe

Africa & Middle East

Americas

Asia - Pacific

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博朗。
设计让生活更美好。