Braun Sustainable Design - Product range

Brauns syn på hållbarhet

Bra design håller länge.

Det är en tro som vi har byggt vårt varumärke på sedan 70-talet. Oavsett hur noga du tittar kommer du att se det i varenda detalj.

Helping homes across the world have less of an impact on the world.

While good design might be long-lasting, not everything in this world shares that trait. Waste has become a part of our every day. Because right now, waste is easy. If the equipment falters or the food looks less than perfect, discarding and buying new feels like the easiest step. When obsolescence is part of everyday design, it becomes a part of everyday life, too. We know the decisions made every day in every single home have the power to change the world.

That’s why at Braun, we’re making the decisions easier for you.

80% of a product’s environmental impact is determined at the design stage

That’s why it is important to have a systemic approach to product development following our new Group Eco-Design Guidelines, a manual developed in cooperation with experts of Politecnico di Milano that set the basis of strategic knowledge of a new - generation of eco-efficient appliances. As a step forward 70% of our newly developed products will be covered by this Eco-Design Guideline from 2023 on.

Minimalisatie

Energie- en materiaalverbruik, evenals materiaal toxiciteit en schadelijkheid, moeten geminimaliseerd worden.

Optimalisatie

De levensduur van producten en componenten en materiaalbehoud/vernieuwing moeten geoptimaliseerd worden.

Braun MultiQuick 9 Hand blender with accessories

Facilitatie

Het recyclen en demonteren van materiaal moet gefaciliteerd worden.

Wij zijn ervan overtuigd dat een goed ontwerp het leven beter maakt.

In de jaren 70 ontwikkelde Dieter Rams de onvergetelijke ontwerptaal van Braun en definieerde hij 10 principes van goed ontwerp die vandaag de dag nog steeds relevant zijn. Deze principes vanaf deel uitmaken van ons DNA, kijken we altijd naar de toekomst.

A bird's eye view of a mountain river in the forest

Goed design is milieuvriendelijk

We streven ernaar om zo min mogelijk middelen te gebruiken en werken aan het verhogen van het gebruik van materialen in onze producten die ofwel gerecycled, recyclebaar, of beide zijn.

Vooruitkijkend werken we eraan om tegen 2027 minstens 30% gerecycled plastic te hebben ten opzichte van het totale plasticgebruik in nieuw ontwikkelde/aankomende producten, volgens onze toewijding met betrekking tot materiaalrecycling.

Bovendien hebben we al meer dan 100 ton papier bespaard door de gedeeltelijke digitalisering van onze gebruikershandleidingen voor producten wereldwijd verkocht in 2022. Bovendien was er geen EPS (Synthetisch Uitgebreid Polystyreen) in de verpakking van 53% van de Braun-producten die in 2022 werden verkocht.

2 Designer at a table with coffeemachine sketches in a book.

Goed design is eerlijk.

Goed design is eerlijk. We zullen nooit beloftes maken over onze milieu-impact die we niet kunnen waarmaken.

Braun PowerBledn jugbledner with vegetables in top view

Goed ontwerp is nuttig.

Daarom helpen al onze ontwerpen je om het meeste te halen uit de dingen die je hebt, zoals het veranderen van gerimpeld fruit en groenten in heerlijke maaltijden.

Braun Hand blender in a quality test - Braun Forschung

With 100 quality tests, we leave no stone unturned.

Because we believe that good design is long-lasting, we test our products with 100 quality tests to make sure they live up to that – in quality and durability.

Starting at drop-, reliability- as well as performance tests all the way to single functionalities – our quality tests ensure that Braun products provide a real benefit to your household.

Or how another design principle would claim: Good design is thorough to the last detail.

Discover our quality tests

Tested for longevity and durability.

Within Braun’s dedicated labs, the hand blenders lifetime is rigorously tested to be long lasting.

Enduring.

Braun tests its attachment's locking connection EasyClick System to the motor unit up to 3.000 times.

MQ Handblender with easy click accessory change

Dishwasher safe.

The premium Braun dishwasher-safe attachments are engineered to survive 200 cycles in a continuous dishwasher program to guarantee function and visual appearance over the product's lifetime.

Processing of hard ingredients.

Braun's 500ml chopper is tested to chop/grate up to 500 kg of Parmesan.

Customer voices

In use for 50 years.

Your food processor has been put to good use in my home for the last 50 years. I have nothing but praise for your company and would recommend you to others.

- Helga B.

In use for over 60 years.

55 years ago, I received three Braun appliances as gifts when my daughter was born: a mixer, a juicer and a fruit press. I have been using all three appliances almost every day since 1960. So I would like to say thanks for the great quality and all the years of use without any repairs.

- Gerda D.

In use for 12.375 hours.

In 1998, we bought a Braun Combimax 700 food processor. My wife likes to cook as a hobby, so it was used almost every day. And not just once or twice, but sometimes for more than 2 or 3 hours – with breaks of course! After about 10 years, we asked ourselves how much longer it could last. So in 2008 we bought a new food processor – a Braun Combimax 700 too, of course – in order to be prepared for when the original stopped working. But it kept working perfectly. Then, on September 25th 2014 (!!!), it finally gave up the ghost after 16 and a half years! Overall calculation: 198 months x 25 days.

- Max M.

Young friendly smiling woman in a call center

You have questions, issues or are in need of support?

In case you ever encounter any issues with your Braun device, our customer support is here to help. Simply get in touch with your region’s customer support centre and they will present you the options for your individual case, also including recycling possibilities.

Braun’s insights for a sustainable lifestyle.

We understand that the many aspects of sustainable products and maintaining a sustainable lifestyle as individual can be overwhelming from time to time. Braun strives to support you to live more sustainably, providing valuable tips and insights for everyday life – no matter if it’s healthy and seasonal cooking, preventing food waste or conserving your precious clothes to prolong their lifespan.

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Brauns syn på hållbarhet

Bra design håller länge.

Helping homes across the world have less of an impact on the world.

80% of a product’s environmental impact is determined at the design stage

Wij zijn ervan overtuigd dat een goed ontwerp het leven beter maakt.

Goed design is milieuvriendelijk

Goed design is eerlijk.

Goed ontwerp is nuttig.

With 100 quality tests, we leave no stone unturned.

Tested for longevity and durability.

Customer voices

In use for 50 years.

In use for over 60 years.

In use for 12.375 hours.

You have questions, issues or are in need of support?

Braun’s insights for a sustainable lifestyle.

了解更多

Kitchen

Ironing

Collections

Service

Search Quick Links

Food preparation

Cooking

Breakfast

Garment Care

Get inspired

Promotions

Customer support

Food preparation

Cooking

Breakfast

Garment Care

Get inspired

Promotions

Customer support

Brauns syn på hållbarhet

Bra design håller länge.

Helping homes across the world have less of an impact on the world.

80% of a product’s environmental impact is determined at the design stage

Wij zijn ervan overtuigd dat een goed ontwerp het leven beter maakt.

Goed design is milieuvriendelijk

Goed design is eerlijk.

Goed ontwerp is nuttig.

With 100 quality tests, we leave no stone unturned.

Tested for longevity and durability.

Customer voices

In use for 50 years.

In use for over 60 years.

In use for 12.375 hours.

You have questions, issues or are in need of support?

Braun’s insights for a sustainable lifestyle.

了解更多

Kitchen

Ironing

Collections

Service

Europe

Africa & Middle East

Americas

Asia - Pacific

International