Moins de gaspillage alimentaire avec Braun - Aliments imparfaits

Aimez vos aliments imparfaits

Chez Braun, nous pensons qu'un bon design est conçu pour durer et améliorer le quotidien. Nos idées et nos petites actions simples introduiront des changements durables dans votre vie quotidienne, la rendant plus respectueuse de l'environnement.

Supprimez le gaspillage alimentaire et optez pour l'imperfection

Beaucoup de fruits et légumes sont jetés simplement parce qu'ils ne sont pas beaux. Cela représente une part importante du gaspillage alimentaire mondiale. Souvent, les produits ayant une forme anormale sont jetés au moment de la récolte et n'arrivent même pas jusqu'au supermarché, simplement parce qu'ils ne répondent pas à nos attentes en termes d'apparence. Trop tordues, trop droites, trop grumeleuses, trop molles : il y a toutes sortes de raisons pour lesquelles tant de pommes, de carottes et d'autres produits parfaitement comestibles finissent à la poubelle. Mais ces produits, moins beaux, ont un goût tout aussi bon. Et une fois que vous les avez hachés et ajoutés à vos délicieux repas, leur apparence n'a plus d'importance.

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It all starts while shopping

You’d love to open a sack of potatoes and find a heart-shaped one, wouldn’t you? And yet, many food items don’t even make it to the supermarket simply for such cosmetic reasons. The ones that do, like the crooked cucumber or the dented apple, often remain on the shelf. This doesn’t affect the flavour, though, and if an odd appearance doesn’t matter to you, you can buy imperfect fruit and vegetables at weekly markets, farm shops or even directly from the producer. Besides, more and more shops are opening in many towns and cities, selling ‘unpackaged’ food or rescued ‘imperfect’ produce, fresh from the farmers, often at much lower prices. This not only saves you money but also cuts down on packaging waste. If you prefer convenience, you can also have fruit and vegetable boxes delivered directly to your home.

Far too much valuable food ends up in the bin

One-third of all food produced worldwide goes to waste. To be more graphic: an area the size of China grows food that is never eaten. There are various reasons for this, wrong harvest times, climatic conditions, poor storage space, or improper transport, are just a few. Plus, apples or carrots for example have to meet certain aesthetic standards in terms of shape, color, or size. After roots, tubers and oleaginous fruit, the fruit and vegetables category account for the majority of food that doesn't make it to the stores after harvest.

(Source: Statista)

Beauty’s only skin deep…

Groceries are valuable, even if they wouldn’t necessarily win a beauty contest. These tips will help you see that cosmetic imperfections aren’t important at all and that, in the end, it’s the flavour that matters most.

Salad & Sauces

Small flaws? Chop them up, that’s all!

Fruit and vegetables are rejected because of flaws that are often purely cosmetic, usually caused by the weather, among other things. When chopped up and added to a salad or a pasta sauce, however, these natural blemishes go completely unnoticed.

Juices & Smoothies

Ugly fruit juice? Never heard of it!

Optical flaws have no influence on flavour and quality. Dented apples and old, piled up carrots are still good to make a delicious and healthy smoothie or for squeezing juice from them. Add a dash of lemon, honey and ginger, and you have a healthy treat.

Eat the greens

It doesn’t have to be bright green…

Even if the leaves might look damaged or wilted, the vegetable itself is still of perfect quality. Did you know: you can press great juices not only from fruit but also from the green leaves of kohlrabi, radishes, beetroot or carrots.

Jam & Stewed Fruit

Don’t throw away bruised fruit, cook it!

Plums, apricots and peaches are often bruised in transit. But, as long as the skin’s still intact, you can easily boil them down into jams, chutneys or compotes, meaning they’ll last even longer.

Soups & Cakes

Quirky shapes make for fantastic bakes

Whether lumpy, bumpy, bent or slightly damaged – irregularly shaped vegetables are perfect for soups, sauces and salads. Overripe bananas or carrots give your smoothies a deliciously sweet, creamy texture or star in banana bread and healthy carrot cake.

Misshapen fruit and veg are just as tasty – our recipe videos.

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Aimez vos aliments imparfaits

Chez Braun, nous pensons qu'un bon design est conçu pour durer et améliorer le quotidien. Nos idées et nos petites actions simples introduiront des changements durables dans votre vie quotidienne, la rendant plus respectueuse de l'environnement.

Supprimez le gaspillage alimentaire et optez pour l'imperfection

It all starts while shopping

Far too much valuable food ends up in the bin

Beauty’s only skin deep…

Misshapen fruit and veg are just as tasty – our recipe videos.

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Préparation culinaire

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Petit déjeuner

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Promotions

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Assistance

Préparation culinaire

Cuisson

Petit déjeuner

Repassage

Promotions

Inspiration

Assistance

Aimez vos aliments imparfaits

Chez Braun, nous pensons qu'un bon design est conçu pour durer et améliorer le quotidien. Nos idées et nos petites actions simples introduiront des changements durables dans votre vie quotidienne, la rendant plus respectueuse de l'environnement.

Supprimez le gaspillage alimentaire et optez pour l'imperfection

It all starts while shopping

Far too much valuable food ends up in the bin

Beauty’s only skin deep…

Misshapen fruit and veg are just as tasty – our recipe videos.

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Ironing

Service

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