Braun.
Designed for what matters.

We believe that good design can make lives better - 100 years ago, now and in the future.

For 100 years, Braun has kept to three important principles, inspired by people: Good design is simple, useful and built to last. Until today, people all over the world turn to us because Braun products make life better. They trust in our brand when it counts the most: Whether they want to prepare that special dinner for a first date, iron their best shirt for an important job interview or prepare a vast breakfast for the whole family.

From inventor’s workshop to global brand

Ingenious.

In the early 1920s, engineer Max Braun founds a machine-building workshop in Frankfurt am Main. On the strength of its groundbreaking inventions for the emerging radio broadcasting industry, the firm opens its own factory building with 400 employees in 1928.

Helpful.

During the postwar period, Braun expands its product range with newly developed devices that simplify everyday life. In 1950, simultaneously with the first foil shaver, the Multimix food processor makes its market debut, inaugurating the company’s household line.

Visionary.

After the sudden death of Max Braun, his sons take the company helm in the early fifties. They lay the groundwork for a people-focused corporate culture that extends to all areas of the company – from its letterhead to its exhibition stands, its health service to its whole-foods cafeteria.

Less, but better.

Under the aegis of design legend Dieter Rams, Braun’s radical new Bauhaus-inspired, functional product design sets a new style standard. The company won a rapid succession of national and international prizes and awards for its products. Braun became world-famous as a design brand, and the company became the first to introduce “good design” to the mass market.

Innovative.

Braun reaches the limits of a family-run firm. In the late sixties, Gillette takes over the successful enterprise with its 5,700 employees. This opens up new markets and distribution channels to Braun. Investments increase the company’s innovative strength and broaden its product range, which soon grows to include coffeemakers and electric irons. Characteristic German design, quality and engineering prowess bolster Braun’s standing against cheaply produced competing products.

Today.

Procter & Gamble’s takeover of Gillette in 2005 makes Braun one of twenty-four global brands of the largest consumer-product group in the world. P&G transfers the rights to the Braun brand in the area of household appliances to De’Longhi S.p.A. in 2012. Along with the corresponding patents and production facilities, De’Longhi acquires a large part of Braun’s employees, thereby ensuring that Braun household appliances will continue to offer distinctive design, technological innovation and reliable quality far into the future.

Braun produced the KM 3 food processor for more than three decades.

Here you can see the KM 3-31 model from 1957. The development of the KM 3 began with the construction of a test model to determine the most suitable rotational speed for the drive. After extensive mixing and kneading trials, the development team designed the drive unit. When it came to the form of the KM 3, the design department developed various models of the base plate, bowl, mixing arm and motor base that were combined with the technology until the first preproduction model, the wistar, emerged.

De 10 principes van een goed design door Dieter Rams

Dieter Rams werd een van de meest toonaangevende ontwerpers, die de onvergetelijke designtaal van Braun ontwikkelde en de 10 principes van een goed design vastlegde, een designhandleiding die vandaag de dag nog steeds relevant is.

1 Good design is innovative.

The possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design.

2 Good design makes a product useful.

A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.

3 Good design is aesthetic.

The aesthetic quality of a product is integral to its usefulness because products we use every day affect our person and our well-being. But only well-executed objects can be beautiful.

4 Good design makes a product understandable.

It clarifies the product’s structure. Better still, it can make the product talk. At best, it is self-explanatory.

5 Good design is unobtrusive.

Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression.

6 Good design is honest.

It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.

7 Good design is long-lasting.

It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years - even in today’s throwaway society.

8 Good design is thorough to the last detail.

Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.

9 Good design is environmentally friendly.

Design makes an important contribution to the preservation of the environment. It conserves resources and minimises physical and visual pollution throughout the lifecycle of the product.

Braun Design is environmentally friendly.

10 Good design is as little design as possible.

Less, but better - because it concentrates on the essential aspects, and the products are not burdened with nonessentials. Back to purity, back to simplicity.

Faites une visite vidéo du Musée Braun à Kronberg, près de Francfort.

Le Musée Braun présente la grande histoire de Braun avec de nombreux intérieurs, des faits et des chiffres intéressants sur les produits du passé et d’aujourd’hui.

Nous fabriquons des produits pour une vie meilleure : à l’époque, de nos jours et à l’avenir.

1953 | Usine Braun

Braun mélangeur Multimix

Dans les années 1950, le lait frappé a révolutionné l’Occident, en partie grâce au Multimix, un mélangeur ultra moderne équipé d’un bol en verre amovible. La découpe des ingrédients est d’une efficacité industrielle. Encore utilisé de nos jours.

Braun Multimix Blender – Braun Factory 1953

1957 | Gerd Alfred Müller

KM3/31

Un mélangeur ou « robot culinaire » très performant, précurseur d’une toute nouvelle génération : le « robot multifonction ». Au design épuré, simple et pratique, l’un des produits industriels les plus emblématiques de tous les temps.

1963 | Reinhold Weiss

KSM 1/11

La conception n’est pas plus minimaliste que cela : un moulin à café si bien conçu qu’il ne nécessite qu’un seul bouton central pour fonctionner. Les grains finement moulus s’obtenaient d’une simple pression du doigt.

1963 | Reinhold Weiss

HT 2

Designul elegant, simplu al prăjitorului de pâine l-a inspirat atât de mult pe renumitul artist Richard Hamilton, încât a creat o lucrare (intitulată sugestiv „Prăjitor de pâine”) pornind de la aspectul acestuia. A, da, mai și rumenea pâinea la perfecție.

1972 | Florian Seiffert

KF 20

Au design vertical et empilé qui ressemblait à un château d’eau, le KF 20 était connu sous le nom d’Aromaster. Reconnaissable à sa forme peu conventionnelle, cette cafetière a ajouté une touche d’extraordinaire au café filtre du matin quotidien.

1972 | Jürgen Greubel, Dieter Rams

MPZ 22

Ce presse-fruits électrique, ou citromatique, était un produit de base fiable, facile à nettoyer, qui équipe nombre de cuisines du monde entier depuis des décennies. Braun a attendu une vingtaine d’années pour faire évoluer son design original.

1981 | Ludwig Littmann

MR 6

De MR 6 was een voorloper van de meer verfijnde MR 500. Hij was stevig en sterk, en kon zo het voedsel mengen waar andere producten moeite mee hadden. Een belangrijke opstap naar het perfectioneren van de staafmixer.

1984 | Hartwig Kahlcke

KF 40

Dit koffiezetapparaat was ietwat controversieel, omdat het gemaakt werd van kostenefficiënt polypropyleen in plaats van steviger polycarbonaat. Vandaar dat het golvende oppervlak van de KF 40 een ontwerpoplossing was die Dieter Rams heeft overtuigd.

2013 | Markus Orthey, Ludwig Littmann

MultiQuick 9

Een allround blender die de functionaliteiten van veel grotere apparaten heeft gecombineerd in een eenvoudige, handige 'staaf'. De definitie van gereduceerd ontwerp: compact, maar toch krachtig.

Een kort verhaal over de geschiedenis van Braun’s huishoudelijke producten.

Het succes van de huishoudelijke producten van Braun, is gebaseerd op een bedrijfsgeschiedenis vol uitstekende wetenschap en doordachte ontwikkeling. We hebben een aantal van de meest toonaangevende producten van Braun samengebracht, van het allereerste begin tot het heden. Indien je het Virtual Braun Museum bezoekt, nemen we je mee op een reis door de tijd.

Bezoek het museum

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Food preparation

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Get inspired

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Braun.
Designed for what matters.

We believe that good design can make lives better - 100 years ago, now and in the future.

From inventor’s workshop to global brand

Ingenious.

Helpful.

Visionary.

Less, but better.

Innovative.

Today.

Braun produced the KM 3 food processor for more than three decades.

De 10 principes van een goed design door Dieter Rams

Faites une visite vidéo du Musée Braun à Kronberg, près de Francfort.

Nous fabriquons des produits pour une vie meilleure : à l’époque, de nos jours et à l’avenir.

Een kort verhaal over de geschiedenis van Braun’s huishoudelijke producten.

Food preparation

Cooking

Breakfast

Ironing

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Food preparation

Cooking

Breakfast

Garment Care

Get inspired

Support

Food preparation

Cooking

Breakfast

Garment Care

Get inspired

Support

Braun.Designed for what matters.

We believe that good design can make lives better - 100 years ago, now and in the future.

From inventor’s workshop to global brand

Ingenious.

Helpful.

Visionary.

Less, but better.

Innovative.

Today.

Braun produced the KM 3 food processor for more than three decades.

De 10 principes van een goed design door Dieter Rams

Faites une visite vidéo du Musée Braun à Kronberg, près de Francfort.

Nous fabriquons des produits pour une vie meilleure : à l’époque, de nos jours et à l’avenir.

Een kort verhaal over de geschiedenis van Braun’s huishoudelijke producten.

Food preparation

Cooking

Breakfast

Ironing

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Sustainability

Service

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Braun.
Designed for what matters.