Braun.
Designed for what matters.

We believe that good design can make lives better - 100 years ago, now and in the future.

For 100 years, Braun has kept to three important principles, inspired by people: Good design is simple, useful and built to last. Until today, people all over the world turn to us because Braun products make life better. They trust in our brand when it counts the most: Whether they want to prepare that special dinner for a first date, iron their best shirt for an important job interview or prepare a vast breakfast for the whole family.

From inventor’s workshop to global brand

Ingenious.

In the early 1920s, engineer Max Braun founds a machine-building workshop in Frankfurt am Main. On the strength of its groundbreaking inventions for the emerging radio broadcasting industry, the firm opens its own factory building with 400 employees in 1928.

Helpful.

During the postwar period, Braun expands its product range with newly developed devices that simplify everyday life. In 1950, simultaneously with the first foil shaver, the Multimix food processor makes its market debut, inaugurating the company’s household line.

Visionary.

After the sudden death of Max Braun, his sons take the company helm in the early fifties. They lay the groundwork for a people-focused corporate culture that extends to all areas of the company – from its letterhead to its exhibition stands, its health service to its whole-foods cafeteria.

Less, but better.

Under the aegis of design legend Dieter Rams, Braun’s radical new Bauhaus-inspired, functional product design sets a new style standard. The company won a rapid succession of national and international prizes and awards for its products. Braun became world-famous as a design brand, and the company became the first to introduce “good design” to the mass market.

Innovative.

Braun reaches the limits of a family-run firm. In the late sixties, Gillette takes over the successful enterprise with its 5,700 employees. This opens up new markets and distribution channels to Braun. Investments increase the company’s innovative strength and broaden its product range, which soon grows to include coffeemakers and electric irons. Characteristic German design, quality and engineering prowess bolster Braun’s standing against cheaply produced competing products.

Today.

Procter & Gamble’s takeover of Gillette in 2005 makes Braun one of twenty-four global brands of the largest consumer-product group in the world. P&G transfers the rights to the Braun brand in the area of household appliances to De’Longhi S.p.A. in 2012. Along with the corresponding patents and production facilities, De’Longhi acquires a large part of Braun’s employees, thereby ensuring that Braun household appliances will continue to offer distinctive design, technological innovation and reliable quality far into the future.

Braun produced the KM 3 food processor for more than three decades.

Here you can see the KM 3-31 model from 1957. The development of the KM 3 began with the construction of a test model to determine the most suitable rotational speed for the drive. After extensive mixing and kneading trials, the development team designed the drive unit. When it came to the form of the KM 3, the design department developed various models of the base plate, bowl, mixing arm and motor base that were combined with the technology until the first preproduction model, the wistar, emerged.

De 10 principper for godt design af Dieter Rams

Dieter Rams var først ansat som arkitekt til at omdesigne Brauns kontor og blev en af de førende designere, som udviklede Brauns mindeværdige designsprog og definerede de 10 principper for godt design, en slags designmanual, der stadig er relevant i dag.

1 Godt design er innovativt.

Mulighederne for innovation er på ingen måde udtømte. Teknologisk udvikling giver altid nye muligheder for innovativt design.

2 Godt design gør et produkt brugbart.

Et produkt købes for at blive brugt. Det skal opfylde visse kriterier, ikke kun funktionelle, men også psykologiske og æstetiske. Godt design understreger et produkts brugbarhed, mens der ses bort fra noget, der muligvis kan forringe det.

3 Godt design er æstetisk.

Et produkts æstetiske kvalitet er en integreret del af dets brugbarhed, fordi produkter, som vi bruger hver dag, påvirker vores sjæl og vores velbefindende. Men kun godt udførte designobjekter kan være smukke.

4 Godt design gør et produkt forståeligt.

Det tydeliggør produktets struktur. Og endnu bedre, det kan få produktet til at tale. I bedste fald forklarer det sig selv.

5 Godt design er diskret.

Produkter, der opfylder et formål, er som værktøjer. De er hverken pyntegenstande eller kunstværker. Deres design bør derfor være både neutralt og begrænset, så der er plads til brugerens selvudfoldelse.

6 Godt design er ærligt.

Det gør ikke et produkt mere innovativt, kraftfuldt eller værdifuldt, end det virkelig er. Det forsøger ikke at manipulere forbrugeren med løfter, der ikke kan overholdes.

7 Good design is long-lasting.

It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years - even in today’s throwaway society.

8 Good design is thorough to the last detail.

Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.

9 Good design is environmentally friendly.

Design makes an important contribution to the preservation of the environment. It conserves resources and minimises physical and visual pollution throughout the lifecycle of the product.

Braun Design is environmentally friendly.

10 Good design is as little design as possible.

Less, but better - because it concentrates on the essential aspects, and the products are not burdened with nonessentials. Back to purity, back to simplicity.

Take a video tour through the Braun Museum in Kronberg, near Frankfurt.

The Braun Museum showcases the great history of Braun with many insides and interesting facts and figures about products from the past and today.

We're building for a better life - back then, now and in the future.

1953 | Braun Factory

Braun Multimix Blender

The 50's established the milkshake as a western staple, enabled in part by the Multimix, the state-of-the-art blender with a detachable mixing glass container. It cuts ingredients with industrial-grade efficacy. Still widely in use today.

1957 | Gerd Alfred Müller

KM3/31

A hugely influential blender or “food processor” as it was known that birthed a whole new product category: “kitchen machines” or appliances. With its hyper-reduced, simple and useful design one of the most influential industrial products of all time.

1963 | Reinhold Weiss

KSM 1/11

Design doesn’t get much more minimalistic than this: a coffee grinder so purpose-built it needed just one, centrally placed button to operate. Finely ground beans were just a finger click away.

1963 | Reinhold Weiss

HT 2

This toaster’s sleek, reduced design so inspired renowned artist Richard Hamilton that he based one of his works (aptly titled ‘Toaster’) on it. Oh, and it also browned bread to perfection.

1972 | Florian Seiffert

KF 20

With a stacked, vertical design that resembled a water tower, the KF 20 was known as the Aromaster. Instantly recognizable for its unconventional shape, this coffee maker added a touch of the extraordinary to everyday morning filter coffee.

1972 | Jürgen Greubel, Dieter Rams

MPZ 22

This electric juicer, also known as the citromatic, was a dependable and incredibly easy-to-clean staple of kitchens across the world for decades. It took over two decades before Braun decided an update to the original design was due.

1981 | Ludwig Littmann

MR 6

Précurseur du MR 500 plus sophistiqué, le MR 6 robuste et résistant pouvait mélanger des aliments que d’autres appareils ne pouvaient pas manipuler. Une étape importante sur la voie du perfectionnement du mixeur portatif.

1984 | Hartwig Kahlcke

KF 40

Cette cafetière fut controversée chez Braun, en raison de sa construction en polypropylène rentable plutôt qu’en polycarbonate plus solide, généralement utilisé par Braun. La surface ondulée du modèle KF 40 souligne le design précurseur de Dieter Rams.

2016 | Markus Orthey, Ludwig Littmann

MultiQuick 9

Un mixeur alimentaire polyvalent qui réunit les fonctionnalités d’appareils bien plus grands en un simple coup de 'bras'. La définition d’un design minimaliste : compact et néanmoins puissant.

Une histoire brève des produits ménagers de Braun.

Le succès actuel des produits ménagers de Braun repose sur le savoir-faire d’une entreprise qui mise sur l’excellence de la science et un développement raisonné. Nous avons rassemblé quelques-unes des principales idées de génie de Braun, de ses débuts à nos jours. Pour remonter dans le temps et vivre une expérience en ligne passionnante, venez visiter le musée virtuel de Braun.

Visiter le musée

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Get inspired

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Braun.
Designed for what matters.

We believe that good design can make lives better - 100 years ago, now and in the future.

From inventor’s workshop to global brand

Ingenious.

Helpful.

Visionary.

Less, but better.

Innovative.

Today.

Braun produced the KM 3 food processor for more than three decades.

De 10 principper for godt design af Dieter Rams

Take a video tour through the Braun Museum in Kronberg, near Frankfurt.

We're building for a better life - back then, now and in the future.

Une histoire brève des produits ménagers de Braun.

Food preparation

Cooking

Breakfast

Ironing

Service

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Food preparation

Cooking

Breakfast

Garment Care

Get inspired

Support

Food preparation

Cooking

Breakfast

Garment Care

Get inspired

Support

Braun.Designed for what matters.

We believe that good design can make lives better - 100 years ago, now and in the future.

From inventor’s workshop to global brand

Ingenious.

Helpful.

Visionary.

Less, but better.

Innovative.

Today.

Braun produced the KM 3 food processor for more than three decades.

De 10 principper for godt design af Dieter Rams

Take a video tour through the Braun Museum in Kronberg, near Frankfurt.

We're building for a better life - back then, now and in the future.

Une histoire brève des produits ménagers de Braun.

Food preparation

Cooking

Breakfast

Ironing

Service

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Braun.
Designed for what matters.