Braun.
Designed for what matters.

We believe that good design can make lives better - 100 years ago, now and in the future.

For 100 years, Braun has kept to three important principles, inspired by people: Good design is simple, useful and built to last. Until today, people all over the world turn to us because Braun products make life better. They trust in our brand when it counts the most: Whether they want to prepare that special dinner for a first date, iron their best shirt for an important job interview or prepare a vast breakfast for the whole family.

From inventor’s workshop to global brand

Ingenious.

In the early 1920s, engineer Max Braun founds a machine-building workshop in Frankfurt am Main. On the strength of its groundbreaking inventions for the emerging radio broadcasting industry, the firm opens its own factory building with 400 employees in 1928.

Helpful.

During the postwar period, Braun expands its product range with newly developed devices that simplify everyday life. In 1950, simultaneously with the first foil shaver, the Multimix food processor makes its market debut, inaugurating the company’s household line.

Visionary.

After the sudden death of Max Braun, his sons take the company helm in the early fifties. They lay the groundwork for a people-focused corporate culture that extends to all areas of the company – from its letterhead to its exhibition stands, its health service to its whole-foods cafeteria.

Less, but better.

Under the aegis of design legend Dieter Rams, Braun’s radical new Bauhaus-inspired, functional product design sets a new style standard. The company won a rapid succession of national and international prizes and awards for its products. Braun became world-famous as a design brand, and the company became the first to introduce “good design” to the mass market.

Innovative.

Braun reaches the limits of a family-run firm. In the late sixties, Gillette takes over the successful enterprise with its 5,700 employees. This opens up new markets and distribution channels to Braun. Investments increase the company’s innovative strength and broaden its product range, which soon grows to include coffeemakers and electric irons. Characteristic German design, quality and engineering prowess bolster Braun’s standing against cheaply produced competing products.

Today.

Procter & Gamble’s takeover of Gillette in 2005 makes Braun one of twenty-four global brands of the largest consumer-product group in the world. P&G transfers the rights to the Braun brand in the area of household appliances to De’Longhi S.p.A. in 2012. Along with the corresponding patents and production facilities, De’Longhi acquires a large part of Braun’s employees, thereby ensuring that Braun household appliances will continue to offer distinctive design, technological innovation and reliable quality far into the future.

Braun produced the KM 3 food processor for more than three decades.

Here you can see the KM 3-31 model from 1957. The development of the KM 3 began with the construction of a test model to determine the most suitable rotational speed for the drive. After extensive mixing and kneading trials, the development team designed the drive unit. When it came to the form of the KM 3, the design department developed various models of the base plate, bowl, mixing arm and motor base that were combined with the technology until the first preproduction model, the wistar, emerged.

De 10 principper for godt design af Dieter Rams

Dieter Rams var først ansat som arkitekt til at omdesigne Brauns kontor og blev en af de førende designere, som udviklede Brauns mindeværdige designsprog og definerede de 10 principper for godt design, en slags designmanual, der stadig er relevant i dag.

1 Godt design er innovativt.

Mulighederne for innovation er på ingen måde udtømte. Teknologisk udvikling giver altid nye muligheder for innovativt design.

2 Godt design gør et produkt brugbart.

Et produkt købes for at blive brugt. Det skal opfylde visse kriterier, ikke kun funktionelle, men også psykologiske og æstetiske. Godt design understreger et produkts brugbarhed, mens der ses bort fra noget, der muligvis kan forringe det.

3 Good design is aesthetic.

The aesthetic quality of a product is integral to its usefulness because products we use every day affect our person and our well-being. But only well-executed objects can be beautiful.

4 Godt design gør et produkt forståeligt.

Det tydeliggør produktets struktur. Og endnu bedre, det kan få produktet til at tale. I bedste fald forklarer det sig selv.

5 Good design is unobtrusive.

Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression.

6 Good design is honest.

It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.

7 Good design is long-lasting.

It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years - even in today’s throwaway society.

8 Good design is thorough to the last detail.

Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.

9 Good design is environmentally friendly.

Design makes an important contribution to the preservation of the environment. It conserves resources and minimises physical and visual pollution throughout the lifecycle of the product.

Braun Design is environmentally friendly.

10 Good design is as little design as possible.

Less, but better - because it concentrates on the essential aspects, and the products are not burdened with nonessentials. Back to purity, back to simplicity.

Take a video tour through the Braun Museum in Kronberg, near Frankfurt.

The Braun Museum showcases the great history of Braun with many insides and interesting facts and figures about products from the past and today.

Nous construisons pour une vie meilleure : à l’époque, de nos jours et à l’avenir.

1953 | Usine Braun

Braun blender Multimix

Dans les années 1950, le milkshake devient un produit de base en occident grâce au robot Multimix, le mixeur ultramoderne au bol en verre amovible. L’appareil découpe les ingrédients avec une efficacité industrielle. Encore largement utilisé aujourd’hui.

Braun Multimix Blender – Braun Factory 1953

1957 | Gerd Alfred Müller

KM3/31

Un mixeur ou « food processor » très performant, qui a donné naissance à une nouvelle generation de produits, le « robot de cuisine ». Avec son design épuré, simple et pratique, c’est un des produits industriels les plus emblématiques de tous les temps.

1963 | Reinhold Weiss

KSM 1/11

Design bliver ikke meget mere minimalistisk end dette: En kaffekværn, der var så specialiseret, at den kun skulle bruge én centralt placeret knap for at fungere. Fintmalede bønner var kun et klik med fingeren væk.

1963 | Reinhold Weiss

HT 2

Denne brødristers elegante, reducerede design var så inspirerede til den kendte kunstner Richard Hamilton, at han baserede et af hans værker (med titlen "Toaster") på den. Og så ristede den også brød helt perfekt.

1972 | Florian Seiffert

KF 20

Med et stablet, lodret design, der lignede et vandtårn, var KF 20 kendt som Aromaster. Denne kaffemaskine er straks genkendelig for sin utraditionelle form og har tilføjet et strejf af noget fremragende til den daglige kop filterkaffe.

1972 | Jürgen Greubel, Dieter Rams

MPZ 22

Denne elektriske saftpresser, også kendt som citromatic, var pålidelig og utrolig nem at rengøre og fandtes i køkkener over hele verden i årtier. Det tog over to årtier, før Braun besluttede, at det oprindelige design skulle opdateres.

1981 | Ludwig Littmann

MR 6

Som forløber for den mere sofistikerede MR 500 var MR 6 robust og solid, hvilket betød, at den kunne blende fødevarer, som andre produkter ikke kunne håndtere. En vigtig milepæl på vejen til perfektion af den håndholdte blender.

1984 | Hartwig Kahlcke

KF 40

Denne kaffemaskine var kontroversiel for Braun, da den var lavet af omkostningseffektiv polypropylen frem for mere robust polykarbonat, Brauns foretrukne plastmateriale. Derfor er KF40's bølgede overfladen en designløsning, der fik Dieter Rams med.

2016 | Markus Orthey, Ludwig Littmann

MultiQuick 9

En alsidig blender, der sammenfattede alle funktioner fra meget større enheder, i en simpel, håndholdt stav. Definitionen af reduceret design: kompakt, men alligevel effektiv.

En kort historie om Braun-produkter til hjemmet.

Nutidens succes af Brauns husholdningsprodukter er baseret på en firmahistorie fuld af fremragende videnskab og gennemtænkt udvikling. Vi har samlet nogle få af Brauns førende kreationer fra begyndelsen til i dag. Hvis du besøger det virtuelle Braun-museum, venter der endnu flere rejser gennem vores fortid og en spændende onlineoplevelse.

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Food preparation

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Get inspired

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Braun.
Designed for what matters.

We believe that good design can make lives better - 100 years ago, now and in the future.

From inventor’s workshop to global brand

Ingenious.

Helpful.

Visionary.

Less, but better.

Innovative.

Today.

Braun produced the KM 3 food processor for more than three decades.

De 10 principper for godt design af Dieter Rams

Take a video tour through the Braun Museum in Kronberg, near Frankfurt.

Nous construisons pour une vie meilleure : à l’époque, de nos jours et à l’avenir.

En kort historie om Braun-produkter til hjemmet.

Food preparation

Cooking

Breakfast

Ironing

Service

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Food preparation

Cooking

Breakfast

Garment Care

Get inspired

Support

Food preparation

Cooking

Breakfast

Garment Care

Get inspired

Support

Braun.Designed for what matters.

We believe that good design can make lives better - 100 years ago, now and in the future.

From inventor’s workshop to global brand

Ingenious.

Helpful.

Visionary.

Less, but better.

Innovative.

Today.

Braun produced the KM 3 food processor for more than three decades.

De 10 principper for godt design af Dieter Rams

Take a video tour through the Braun Museum in Kronberg, near Frankfurt.

Nous construisons pour une vie meilleure : à l’époque, de nos jours et à l’avenir.

En kort historie om Braun-produkter til hjemmet.

Food preparation

Cooking

Breakfast

Ironing

Service

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Braun.
Designed for what matters.