Young couple in kitchen preparing strawberry smoothie with Braun MultiQuick 9 Hand blender

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Young couple in kitchen preparing strawberry smoothie with Braun MultiQuick 9 Hand blender

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Perfect blending results

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Sustainability: Good design is long-lasting.

Sustainability at Braun

Good design is long-lasting.

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Sustainability: Good design is long-lasting.

Sustainability at Braun

Good design is long-lasting.

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Hand blender attachments & accessories

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Sustainability

Less food waste

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Food waste: What are the causes and how can we eliminate it?


At Braun we believe that good design can improve lives. That's why we follow three principles: Good design should be simple, useful and built to last. With our sustainable design and durable domestic products, we are particularly concerned about the issue of food waste. Why? Because it's an issue that affects us all. And because, by working together, we have the ability to make a difference. Of course, we shouldn’t expect to solve everything at once. Instead, when it comes to preventing food waste, every step counts. No matter how small.
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Simple, useful, built to last: Our tips for preventing food waste.

We’d like to illustrate what you can do to combat food waste by looking at our three brand principles. Simple: We provide tips everyone can follow. Useful: We recommend specific, practical measures that can lead to a more sustainable lifestyle. Built to last: Our ideas and small, simple actions will introduce enduring changes to your daily life, making it more environmentally friendly.​​​​​​​
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Stop food ending up in the bin: Shop sensibly and seasonally.

If you buy too much, you’ll throw a lot away. Or, looking at it a different way, reducing food waste starts in your cart at the supermarket. It’s not hard to check what you already have in the cupboard and fridge, plan ahead and buy only what you need – and it also makes your weekly shop much easier.

Learn how to plan your shop effectively
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Fresher and tastier for longer: How to store food.

After you have planned your shopping, taking the time to store your food properly is decisive in ensuring it stays fresh. Sorting your purchases once you get home will help to keep your fruit and vegetables, dairy products, bread, pasta and meat fresh for longer. Some foods need to be chilled, while others just need to be kept at room temperature. We’ve put together some tips outlining when and how you can store food so that everything stays fresh for as long as possible.

​​​​Find out how to store food
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Zero sprechi : Mantenere il cibo fresco e diventare creativi con gli avanzi

Grandi quantità di cibo vengono buttate via ogni giorno. Pianificare gli acquisti di alimenti, conservarli in modo corretto e adottare un approccio più consapevole a ciò che si mangia, sono tutte azioni che possono aiutare nella riduzione dello spreco alimentare. Anche piccoli cambiamenti possono fare la differenza nel diminuire gli sprechi o addirittura evitarli completamente. Nessuno, però, è perfetto : non abbiamo bisogno di raggiungere uno stile di vita a zero sprechi immediatamente, dobbiamo solamente muovere i prini passi. Grazie ad alcuni trucchi per mantenere freschi frutta, verdura ed altri preziosi prodotti , e addirittura utilizzandone alcuni oltre la loro scandenza, puoi ridurre lo spreco alimentare al minimo o persino eliminarlo interamente. Perchè non iniziare a diventare creativo con gli avanzi?

Scopri come mantenere il cibo fresco e diventare creativo con gli avanzi
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Il meal prep fa risparmiare tempo, fatica e riduce lo spreco alimentare

Se mangi solo piccole porzioni e se preferisci evitare di stare più volte in cucina per molto tempo, puoi sfruttare questa situazione a tuo vantaggio. Scegli semplicemente un momento per cucinare in più, conservando poi le singole porzioni nel frigo o nel freezer. Questo metodo funziona particolarmente bene con zuppe, sughi e piatti come ad esempio la ratatouille. Un tempo conosciuta come "pre-cooking", questa pratica ora viene chiamata con il più trendy "meal prep". Questa moda porta con sè una serie di vantaggi, permettendoti di cucinare con prodotti freschi dal mercato, conservando ciò che hai preparato finchè non decidi di mangiarlo.

Scopri di più sul meal prep ora
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Imperfect food.

Fruit and vegetables that have been discarded, simply because they don’t look perfect, account for a serious share of the global food waste problem. Most of the time, misshaped produce is already separated out during the harvest and doesn’t even make it to the market, only because it does not meet our aesthetic expectations.Too bent, too straight, too knobbly, too smooth – there are numerous reasons why so many perfectly edible apples, carrots and the like end up in the bin. However, these less attractive products taste just as delicious.

Hate waste, love imperfect – find out more

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