1 Godt design er innovativt.
Mulighetene for innovasjon er ikke, på noen måte, uttømt. Teknologisk utvikling tilbyr alltid nye muligheter for innovativt design.
2 Godt design gjør et produkt nyttig.
Et produkt kjøpes for å bli brukt. Det må tilfredsstille visse kriterier, deriblant psykologiske og estetiske. Godt design understreker nytten av et produkt, samtidig som det ignorerer alt som muligens kan lede oppmerksomhet bort fra det.
3 Godt design er estetisk.
Produktets estetiske kvalitet er integrert i nytten fordi produktene vi bruker hver dag påvirker oss og velværet vårt. Men bare velutførte gjenstander kan være vakre.
4 Good design makes a product understandable.
It clarifies the product’s structure. Better still, it can make the product talk. At best, it is self-explanatory.
5 Godt design er diskret.
Produkter som oppfyller et formål er som verktøy. De er hverken dekorative gjenstander eller kunstverk. Designet bør derfor være både nøytral og behersket, for å gi rom for brukerens selvuttrykk.
6 Godt design er ærlig.
Det gjør ikke et produkt mer innovativt, kraftigere eller verdifullt enn det egentlig er. Det forsøker ikke å manipulere forbrukeren med løfter som ikke kan holdes.
7 Godt design varer lenge.
Det unngår å være moteriktig og blir derfor aldri utdatert. I motsetning til moderne design, varer det mange år – selv i dagens samfunn.
8. Dobrý dizajn je premyslený až do posledného detailu.
Nič nie je ponechané náhode. Starostlivosť a presnosť pri navrhovaní dizajnu vyjadruje rešpekt voči spotrebiteľom.
9. Dobrý dizajn je šetrný k životnému prostrediu.
Dizajn významne prispieva k ochrane životného prostredia. Šetrí zdroje a minimalizuje fyzické a vizuálne znečistenie počas celej doby životnosti produktu.
10 Il buon design è il più piccolo possibile.
Meno, ma meglio, perché si concentra sugli aspetti essenziali e i prodotti non sono gravati da elementi inutili. Un ritorno alla purezza, un ritorno alla semplicità.
1953 | Braun Factory
Braun Multimix Blender
The 50's established the milkshake as a western staple, enabled in part by the Multimix, the state-of-the-art blender with a detachable mixing glass container. It cuts ingredients with industrial-grade efficacy. Still widely in use today.
1957 | Gerd Alfred Müller
KM3/31
A hugely influential blender or “food processor” as it was known that birthed a whole new product category: “kitchen machines” or appliances. With its hyper-reduced, simple and useful design one of the most influential industrial products of all time.
1963 | Reinhold Weiss
KSM 1/11
Design doesn’t get much more minimalistic than this: a coffee grinder so purpose-built it needed just one, centrally placed button to operate. Finely ground beans were just a finger click away.
1963 | Reinhold Weiss
HT 2
This toaster’s sleek, reduced design so inspired renowned artist Richard Hamilton that he based one of his works (aptly titled ‘Toaster’) on it. Oh, and it also browned bread to perfection.
1972 | Florian Seiffert
KF 20
With a stacked, vertical design that resembled a water tower, the KF 20 was known as the Aromaster. Instantly recognizable for its unconventional shape, this coffee maker added a touch of the extraordinary to everyday morning filter coffee.
1972 | Jürgen Greubel, Dieter Rams
MPZ 22
This electric juicer, also known as the citromatic, was a dependable and incredibly easy-to-clean staple of kitchens across the world for decades. It took over two decades before Braun decided an update to the original design was due.
1981 | Ludwig Littmann
MR 6
A precursor of the more sophisticated MR 500, the MR 6 was sturdy and tough, meaning it could blend foods that other products couldn't handle. An important stepping stone on the way to perfecting the handheld blender.
1984 | Hartwig Kahlcke
KF 40
This coffeemaker was somehow controversial within Braun, being made of cost-efficient polypropylene rather than sturdier polycarbonate, Braun's go-to plastic. Hence the KF 40's corrugated surface states a design solution that won over Dieter Rams.
2016 | Markus Orthey, Ludwig Littmann
MultiQuick 9
An all-round food blender that condensed the functionalities of devices many times its size into a simple, handheld 'wand'. The definition of reduced design: compact, yet powerful.
