Braun.
Designed for what matters.

We believe that good design can make lives better - 100 years ago, now and in the future.

For 100 years, Braun has kept to three important principles, inspired by people: Good design is simple, useful and built to last. Until today, people all over the world turn to us because Braun products make life better. They trust in our brand when it counts the most: Whether they want to prepare that special dinner for a first date, iron their best shirt for an important job interview or prepare a vast breakfast for the whole family.

From inventor’s workshop to global brand

Ingenious.

In the early 1920s, engineer Max Braun founds a machine-building workshop in Frankfurt am Main. On the strength of its groundbreaking inventions for the emerging radio broadcasting industry, the firm opens its own factory building with 400 employees in 1928.

Helpful.

During the postwar period, Braun expands its product range with newly developed devices that simplify everyday life. In 1950, simultaneously with the first foil shaver, the Multimix food processor makes its market debut, inaugurating the company’s household line.

Visionary.

After the sudden death of Max Braun, his sons take the company helm in the early fifties. They lay the groundwork for a people-focused corporate culture that extends to all areas of the company – from its letterhead to its exhibition stands, its health service to its whole-foods cafeteria.

Less, but better.

Under the aegis of design legend Dieter Rams, Braun’s radical new Bauhaus-inspired, functional product design sets a new style standard. The company won a rapid succession of national and international prizes and awards for its products. Braun became world-famous as a design brand, and the company became the first to introduce “good design” to the mass market.

Innovative.

Braun reaches the limits of a family-run firm. In the late sixties, Gillette takes over the successful enterprise with its 5,700 employees. This opens up new markets and distribution channels to Braun. Investments increase the company’s innovative strength and broaden its product range, which soon grows to include coffeemakers and electric irons. Characteristic German design, quality and engineering prowess bolster Braun’s standing against cheaply produced competing products.

Today.

Procter & Gamble’s takeover of Gillette in 2005 makes Braun one of twenty-four global brands of the largest consumer-product group in the world. P&G transfers the rights to the Braun brand in the area of household appliances to De’Longhi S.p.A. in 2012. Along with the corresponding patents and production facilities, De’Longhi acquires a large part of Braun’s employees, thereby ensuring that Braun household appliances will continue to offer distinctive design, technological innovation and reliable quality far into the future.

Braun produced the KM 3 food processor for more than three decades.

Here you can see the KM 3-31 model from 1957. The development of the KM 3 began with the construction of a test model to determine the most suitable rotational speed for the drive. After extensive mixing and kneading trials, the development team designed the drive unit. When it came to the form of the KM 3, the design department developed various models of the base plate, bowl, mixing arm and motor base that were combined with the technology until the first preproduction model, the wistar, emerged.

The 10 Principles of Good Design av Dieter Rams

Den ble skapt av Dieter Rams, en arkitekt som ble leiet inn for å designe Brauns kontor. Han ble en ledende designer og utviklet Brauns designspråk og definerte de 10 prinsippene for god design, en designhåndbok som fremdeles er relevant i dag.

1 Godt design er innovativt.

Mulighetene for innovasjon er ikke, på noen måte, uttømt. Teknologisk utvikling tilbyr alltid nye muligheter for innovativt design.

2 Godt design gjør et produkt nyttig.

Et produkt kjøpes for å bli brukt. Det må tilfredsstille visse kriterier, deriblant psykologiske og estetiske. Godt design understreker nytten av et produkt, samtidig som det ignorerer alt som muligens kan lede oppmerksomhet bort fra det.

3 Godt design er estetisk.

Produktets estetiske kvalitet er integrert i nytten fordi produktene vi bruker hver dag påvirker oss og velværet vårt. Men bare velutførte gjenstander kan være vakre.

4 Il buon design rende comprensibile un prodotto.

Chiarisce la struttura del prodotto. Meglio che sia silente, per far parlare il prodotto. Nella migliore delle ipotesi è autoesplicativo.

5 Il buon design è discreto.

I prodotti che soddisfano uno scopo sono come strumenti. Non sono né oggetti decorativi né opere d’arte. Il loro design deve quindi essere neutro e limitato, per lasciare spazio all’espressione personale dell’utente.

6 Good design is honest.

It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.

7 Godt design varer lenge.

Det unngår å være moteriktig og blir derfor aldri utdatert. I motsetning til moderne design, varer det mange år – selv i dagens samfunn.

8 Godt design er grundig helt ned til siste detalj.

Ingenting må være vilkårlig eller overlatt til tilfeldighetene. Omtanke og nøyaktighet i designprosessen viser respekt overfor forbrukeren.

9 Godt design er miljøvennlig.

Design gjør et viktig bidrag til bevaringen av miljøet. Den bevarer ressurser og minimerer fysisk og visuell forurensning gjennom hele produktets livssyklus.

Braun Design is environmentally friendly.

10 Godt design er så lite design som mulig.

Mindre, men bedre – fordi det konsentrerer seg om de viktigste aspektene, og produktene tynges ikke ned av ting som ikke er viktige. Tilbake til renhet, tilbake til enkelhet.

Take a video tour through the Braun Museum in Kronberg, near Frankfurt.

The Braun Museum showcases the great history of Braun with many insides and interesting facts and figures about products from the past and today.

Vi bygger for et bedre liv – før i tiden, nå og i fremtiden.

1953 | Usine Braun

Braun mélangeur Multimix

Dans les années 1950, le lait frappé a révolutionné l’Occident, en partie grâce au Multimix, un mélangeur ultra moderne équipé d’un bol en verre amovible. La découpe des ingrédients est d’une efficacité industrielle. Encore utilisé de nos jours.

Braun Multimix Blender – Braun Factory 1953

1957 | Gerd Alfred Müller

KM3/31

A hugely influential blender or “food processor” as it was known that birthed a whole new product category: “kitchen machines” or appliances. With its hyper-reduced, simple and useful design one of the most influential industrial products of all time.

1963 | Reinhold Weiss

KSM 1/11

Design doesn’t get much more minimalistic than this: a coffee grinder so purpose-built it needed just one, centrally placed button to operate. Finely ground beans were just a finger click away.

1963 | Reinhold Weiss

HT 2

This toaster’s sleek, reduced design so inspired renowned artist Richard Hamilton that he based one of his works (aptly titled ‘Toaster’) on it. Oh, and it also browned bread to perfection.

1972 | Florian Seiffert

KF 20

With a stacked, vertical design that resembled a water tower, the KF 20 was known as the Aromaster. Instantly recognizable for its unconventional shape, this coffee maker added a touch of the extraordinary to everyday morning filter coffee.

1972 | Jürgen Greubel, Dieter Rams

MPZ 22

This electric juicer, also known as the citromatic, was a dependable and incredibly easy-to-clean staple of kitchens across the world for decades. It took over two decades before Braun decided an update to the original design was due.

1981 | Ludwig Littmann

MR 6

A precursor of the more sophisticated MR 500, the MR 6 was sturdy and tough, meaning it could blend foods that other products couldn't handle. An important stepping stone on the way to perfecting the handheld blender.

1984 | Hartwig Kahlcke

KF 40

This coffeemaker was somehow controversial within Braun, being made of cost-efficient polypropylene rather than sturdier polycarbonate, Braun's go-to plastic. Hence the KF 40's corrugated surface states a design solution that won over Dieter Rams.

2013 | Markus Orthey, Ludwig Littmann

MultiQuick 9

Als Vorläufer des weiterentwickelten MR 500 war der MR 6 robust und widerstandsfähig, d.h. er konnte Lebensmittel pürieren, die andere Produkte nicht verarbeiten konnten. Ein wichtiger Schritt auf dem Weg zur Perfektionierung des Handmixers.

Eine kurze Einführung in die Geschichte der Braun Haushaltsprodukte.

Der heutige Erfolg der Braun Haushaltsprodukte basiert auf einer Firmengeschichte voller exzellenter Wissenschaft und durchdachter Entwicklung. Wir haben einige von Brauns führenden Lichtschöpfungen von den Anfängen bis heute zusammengestellt. Beim Besuch des Virtuellen Braun-Museums erwarten Sie weitere Zeitreisen und ein spannendes Online-Erlebnis.

Museum besuchen

Speisezubereitung

Kochen

Frühstück

Wäschepflege

Angebote

Lassen Sie sich inspirieren

Kundenservice

Speisezubereitung

Kochen

Frühstück

Wäschepflege

Angebote

Lassen Sie sich inspirieren

Kundenservice

Braun.
Designed for what matters.

We believe that good design can make lives better - 100 years ago, now and in the future.

From inventor’s workshop to global brand

Ingenious.

Helpful.

Visionary.

Less, but better.

Innovative.

Today.

Braun produced the KM 3 food processor for more than three decades.

The 10 Principles of Good Design av Dieter Rams

Take a video tour through the Braun Museum in Kronberg, near Frankfurt.

Vi bygger for et bedre liv – før i tiden, nå og i fremtiden.

Eine kurze Einführung in die Geschichte der Braun Haushaltsprodukte.

Küche

Kochen

Bügeln

Service

Quick-Links suchen

Speisezubereitung

Kochen

Frühstück

Wäschepflege

Angebote

Lassen Sie sich inspirieren

Kundenservice

Speisezubereitung

Kochen

Frühstück

Wäschepflege

Angebote

Lassen Sie sich inspirieren

Kundenservice

Braun.Designed for what matters.

We believe that good design can make lives better - 100 years ago, now and in the future.

From inventor’s workshop to global brand

Ingenious.

Helpful.

Visionary.

Less, but better.

Innovative.

Today.

Braun produced the KM 3 food processor for more than three decades.

The 10 Principles of Good Design av Dieter Rams

Take a video tour through the Braun Museum in Kronberg, near Frankfurt.

Vi bygger for et bedre liv – før i tiden, nå og i fremtiden.

Eine kurze Einführung in die Geschichte der Braun Haushaltsprodukte.

Küche

Kochen

Bügeln

Service

Europe

Africa & Middle East

Americas

Asia - Pacific

International

Braun.
Designed for what matters.