From the everyday things. To a better future.
Simple.
Design that doesn’t get in the way of life. With that simple application of pressure - click - you get what you want. Nothing more than what it needs to be. Which means you can get on with what you want to be.
Useful.
Everything has a purpose. A human problem to solve. Down to the finest details. Because good design shouldn’t leave anything behind, it’s thorough and has a reason for being. There is no design for design’s sake.
Built to Last.
When something has been designed well. It doesn’t need anything new, there is no obsolescence - it doesn’t dominate or take over. It lasts. Better for the environment, better for people.
Learn more about our 100 years Limited Edition here.
1 Godt design er innovativt.
Mulighetene for innovasjon er ikke, på noen måte, uttømt. Teknologisk utvikling tilbyr alltid nye muligheter for innovativt design.
2 Godt design gjør et produkt nyttig.
Et produkt kjøpes for å bli brukt. Det må tilfredsstille visse kriterier, deriblant psykologiske og estetiske. Godt design understreker nytten av et produkt, samtidig som det ignorerer alt som muligens kan lede oppmerksomhet bort fra det.
3 Godt design er estetisk.
Produktets estetiske kvalitet er integrert i nytten fordi produktene vi bruker hver dag påvirker oss og velværet vårt. Men bare velutførte gjenstander kan være vakre.
4 Godt design gjør et produkt forståelig.
Den tydeliggjør produktets struktur. Enda bedre – det kan få produktet til å si noe. På sitt beste er det selvforklarende.
5 Godt design er diskret.
Produkter som oppfyller et formål er som verktøy. De er hverken dekorative gjenstander eller kunstverk. Designet bør derfor være både nøytral og behersket, for å gi rom for brukerens selvuttrykk.
6 Good design is honest.
It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.
7 Good design is long-lasting.
It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years - even in today’s throwaway society.
8 Good design is thorough to the last detail.
Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.
9 Good design is environmentally friendly.
Design makes an important contribution to the preservation of the environment. It conserves resources and minimises physical and visual pollution throughout the lifecycle of the product.
10 Good design is as little design as possible.
Less, but better - because it concentrates on the essential aspects, and the products are not burdened with nonessentials. Back to purity, back to simplicity.
1953 | Braun Factory
Braun Multimix Blender
The 50's established the milkshake as a western staple, enabled in part by the Multimix, the state-of-the-art blender with a detachable mixing glass container. It cuts ingredients with industrial-grade efficacy. Still widely in use today.
1957 | Gerd Alfred Müller
KM3/31
En innflytelsesrik blender som la grunnen for en helt ny produktkategori: kjøkkenapparater. Med sitt hyper-reduserte, enkle og nyttige design, er den et av de mest innflytelsesrike industriproduktene noensinne.
1963 | Reinhold Weiss
KSM 1/11
Design doesn’t get much more minimalistic than this: a coffee grinder so purpose-built it needed just one, centrallyplaced button to operate. Finely ground beans were just a finger click away.
1963 | Reinhold Weiss
HT 2
This toaster’s sleek, reduced design so inspired renowned artist Richard Hamilton that he based one of his works (aptly titled ‘Toaster’) on it. Oh, and it also browned bread to perfection.
1972 | Florian Seiffert
KF 20
With a stacked, vertical design that resembled a water tower, the KF 20 was known as the Aromaster. Instantlyrecognizable for its unciventional shape, this coffee maker added a touch of the exrtaordinary to everyday morning filter coffee.
1972 | Jürgen Greubel, Dieter Rams
MPZ 22
This electric juicer, also known as the citromatic, was a dependable and incredibly easy-to-clean staple of kitchens across the world for decades. It took over two decades before Braun decided an update to the original design was due.
1981 | Ludwig Littmann
MR 6
De MR 6 was een voorloper van de meer verfijnde MR 500. Hij was stevig en sterk, en kon zo het voedsel mengen waar andere producten moeite mee hadden. Een belangrijke opstap naar het perfectioneren van de staafmixer.
1984 | Hartwig Kahlcke
KF 40
This coffeemaker was somehow controversial within Braun, being made of cost-efficient polypropylene rather than sturdier polycarbonate, Braun's go-to plastic. Hence the KF 40's corrugated surface states a design solution that won over Dieter Rams.
2016 | Markus Orthey, Ludwig Littmann
MultiQuick 9
An all-round food blender that condensed the functionalities of devices many times its size into a simple, handheld 'wand'. The definition of reduced design: compact, yet powerful.
