Braun Sustainable Design - Product range

Braun’s approach on sustainability

Good design is long-lasting.

That’s a belief we’ve built our brand on since the 70s. No matter how close you look, you’ll see it in every single detail.

Sprijinim casele din întreaga lume să aibă un impact mai mic asupra lumii.

Un design bun poate fi durabil, însă nu toate lucrurile din această lume împărtășesc această trăsătură. Risipa a devenit parte din viața noastră de zi cu zi. Pentru că acum, risipa e la îndemână. Dacă echipamentul nu mai funcționează sau alimentele nu mai arată atât de bine, alegerea cea mai la îndemână este să ne cumpărăm altele. Știm că deciziile de zi cu zi, din fiecare casă au puterea să schimbe lumea.

Acesta este motivul pentru care la Braun, încercăm să-ți ușurăm deciziile.

80% of a product’s environmental impact is determined at the design stage

That’s why it is important to have a systemic approach to product development following our new Group Eco-Design Guidelines, a manual developed in cooperation with experts of Politecnico di Milano that set the basis of strategic knowledge of a new - generation of eco-efficient appliances. As a step forward 70% of our newly developed products will be covered by this Eco-Design Guideline from 2023 on.

Minimisation

Energy and material consumption as well as material toxicity and harmfulness shall be minimised.

Optimisation

Life of products and components and material conservation/renewability shall be optimised.

Braun MultiQuick 9 Hand blender with accessories

Facilitation

Recycling and disassembly of material shall be facilitated.

We believe that good design can make lives better.

Back in the 70s Dieter Rams developed Braun’s memorable design language and defined 10 principles of good design that are still relevant today. While these principles have been a part of our DNA from the start, we’re always looking to the future.

A bird's eye view of a mountain river in the forest

Good Design is environmentally friendly.

We aim to use as little resources as possible and work on increasing the usage of materials in our products that are either recycled, recyclable, or both.

Moving forward, we are working on having at least 30%* of recycled plastic over the total plastic used in newly developed/upcoming products as of 2027 according to our commitment regarding material recycling.

Moreover, we have already saved more than 100 tons of paper through the partial digitalisation of our user instruction manuals for products globally sold in 2022. Also, there was no EPS (Synthesized Expanded Polystyrene) in the packaging of 53% of the Braun products sold in 2022.

*Excluded plastic for food contact application.

2 Designer at a table with coffeemachine sketches in a book.

Good Design is honest.

Good design is honest. We will never make promises about our environmental impact that we can't keep.

Braun PowerBledn jugbledner with vegetables in top view

Good Design is useful.

Which is why all of ours help you get the most use out of the things you have, like turning wrinkly fruit and veg into delicious meals.

Braun Hand blender in a quality test - Braun Forschung

With 100 quality tests, we leave no stone unturned.

Because we believe that good design is long-lasting, we test our products with 100 quality tests to make sure they live up to that – in quality and durability.

Starting at drop-, reliability- as well as performance tests all the way to single functionalities – our quality tests ensure that Braun products provide a real benefit to your household.

Or how another design principle would claim: Good design is thorough to the last detail.

Discover our quality tests

Testované na dlhú životnosť a odolnosť.

V rámci špecializovaných laboratórií spoločnosti Braun sa prísnymi skúškami overuje dlhá životnosť ponorných mixérov.

Odolné.

Spoločnosť Braun testuje zaisťovacie pripojenie nástavca EasyClick System k motorovej jednotke až 3000-krát.

MQ Handblender with easy click accessory change

Vhodné pre umývanie v umývačke riadu.

Prémiové príslušenstvo Braun vhodné pre umývanie v umývačke riadu je konštruované tak, aby vydržalo 200 cyklov v nepretržitom programu umývačky riadu a zaručilo funkčnosť aj vizuálny vzhľad po celý čas životnosti produktu.

Spracovanie tvrdých surovín.

V prípade sekáčika Braun s objemom 500 ml sa skúškami overuje, že dokáže nasekať/nastrúhať až 500 kg parmezánu.

Hlasy zákazníkov

V prevádzke už 50 rokov.

Váš kuchynský robot v domácnosti spokojne využívam už 50 rokov. Vašu spoločnosť môžem len chváliť a každému by som vás odporučila.

– Helga B.

V prevádzke už viac než 60 rokov.

Pred 55 rokmi som pri narodení dcéry dostala darom tri spotrebiče Braun: mixér, odšťavovač a lis na ovocie. Všetky tri spotrebiče používam od roku 1960 takmer denne. Chcela by som preto poďakovať za skvelú kvalitu a všetky tie roky používania bez akýchkoľvek opráv.

– Gerda D.

V prevádzke 12 375 hodín.

V roku 1998 sme si kúpili kuchynský robot Braun Combimax 700. Moja žena má varenie ako koníček, takže ho používala takmer každodenne. A nie len raz či dvakrát, ale niekedy aj viac než dve alebo tri hodiny – samozrejme s prestávkami. Po asi 10 rokoch sme si začali vravieť, ako dlho ešte vydrží. V roku 2008 sme preto kúpili nový kuchynský robot – samozrejme tiež Braun Combimax 700 – aby sme boli pripravení na chvíľu, keď ten pôvodný prestane fungovať. Ten však fungoval stále bezchybne. Potom, 25. septembra 2014 (!!!), konečne po 16 a pol roku vypovedal službu! Celkový výpočet: 198 mesiacov × 25 dní.

– Max M.

Young friendly smiling woman in a call center

You have questions, issues or are in need of support?

In case you ever encounter any issues with your Braun device, our customer support is here to help. Simply get in touch with your region’s customer support centre and they will present you the options for your individual case, also including recycling possibilities.

Braun’s insights for a sustainable lifestyle.

We understand that the many aspects of sustainable products and maintaining a sustainable lifestyle as individual can be overwhelming from time to time. Braun strives to support you to live more sustainably, providing valuable tips and insights for everyday life – no matter if it’s healthy and seasonal cooking, preventing food waste or conserving your precious clothes to prolong their lifespan.

Voedselbereiding

Koken

Ontbijt

Strijken

Promoties

Inspiratie

Service

Voedselbereiding

Koken

Ontbijt

Strijken

Promoties

Inspiratie

Service

Braun’s approach on sustainability

Good design is long-lasting.

Sprijinim casele din întreaga lume să aibă un impact mai mic asupra lumii.

80% of a product’s environmental impact is determined at the design stage

We believe that good design can make lives better.

Good Design is environmentally friendly.

Good Design is honest.

Good Design is useful.

With 100 quality tests, we leave no stone unturned.

Testované na dlhú životnosť a odolnosť.

Hlasy zákazníkov

V prevádzke už 50 rokov.

V prevádzke už viac než 60 rokov.

V prevádzke 12 375 hodín.

You have questions, issues or are in need of support?

Braun’s insights for a sustainable lifestyle.

Discover more

Kitchen

Ironing

Service

Snelkoppelingen zoeken

Voedselbereiding

Koken

Ontbijt

Strijken

Promoties

Inspiratie

Service

Voedselbereiding

Koken

Ontbijt

Strijken

Promoties

Inspiratie

Service

Braun’s approach on sustainability

Good design is long-lasting.

Sprijinim casele din întreaga lume să aibă un impact mai mic asupra lumii.

80% of a product’s environmental impact is determined at the design stage

We believe that good design can make lives better.

Good Design is environmentally friendly.

Good Design is honest.

Good Design is useful.

With 100 quality tests, we leave no stone unturned.

Testované na dlhú životnosť a odolnosť.

Hlasy zákazníkov

V prevádzke už 50 rokov.

V prevádzke už viac než 60 rokov.

V prevádzke 12 375 hodín.

You have questions, issues or are in need of support?

Braun’s insights for a sustainable lifestyle.

Discover more

Kitchen

Ironing

Service

Europe

Africa & Middle East

Americas

Asia - Pacific

Internationaal