Braun Sustainable Design - Product range

Braun’s approach on sustainability

Good design is long-lasting.

That’s a belief we’ve built our brand on since the 70s. No matter how close you look, you’ll see it in every single detail.

Helping homes across the world have less of an impact on the world.

While good design might be long-lasting, not everything in this world shares that trait. Waste has become a part of our every day. Because right now, waste is easy. If the equipment falters or the food looks less than perfect, discarding and buying new feels like the easiest step. When obsolescence is part of everyday design, it becomes a part of everyday life, too. We know the decisions made every day in every single home have the power to change the world.

That’s why at Braun, we’re making the decisions easier for you.

80% of a product’s environmental impact is determined at the design stage

That’s why it is important to have a systemic approach to product development following our new Group Eco-Design Guidelines, a manual developed in cooperation with experts of Politecnico di Milano that set the basis of strategic knowledge of a new - generation of eco-efficient appliances. As a step forward 70% of our newly developed products will be covered by this Eco-Design Guideline from 2023 on.

Minimisation

Energy and material consumption as well as material toxicity and harmfulness shall be minimised.

Optimisation

Life of products and components and material conservation/renewability shall be optimised.

Braun MultiQuick 9 Hand blender with accessories

Facilitation

Recycling and disassembly of material shall be facilitated.

Creemos que un buen diseño puede mejorar la vida de las personas.

En los años 70, Dieter Rams desarrolló el memorable lenguaje de diseño de Braun y definió 10 principios de buen diseño que siguen siendo relevantes hoy en día.

A bird's eye view of a mountain river in the forest

Diseño Sostenible con el medio ambiente.

Nuestro objetivo es utilizar la menor cantidad de recursos posible y trabajar en aumentar el uso de materiales en nuestros productos que sean reciclados, reciclables o ambos.

En el futuro, estamos trabajando en tener al menos un 30% de plástico reciclado sobre el total de plástico utilizado en los productos recientemente desarrollados/futuros a partir de 2027, de acuerdo con nuestro compromiso respecto al reciclaje de materiales.

Además, ya hemos ahorrado más de 100 toneladas de papel mediante la digitalización parcial de los manuales de instrucciones para productos vendidos globalmente en 2022. Además, el embalaje del 53% de los productos Braun vendidos en 2022 no contenía EPS (Poliestireno Expandido Sintetizado).

2 Designer at a table with coffeemachine sketches in a book.

El buen diseño es honesto.

El buen diseño es honesto. Nunca haremos promesas sobre nuestro impacto medioambiental que no podamos cumplir.

Braun PowerBledn jugbledner with vegetables in top view

El buen diseño es útil.

Por eso todos nuestros productos te ayudan a sacar el máximo partido de las cosas que tienes, como convertir frutas y verduras de aspecto más feo en deliciosas comidas.

Braun Hand blender in a quality test - Braun Forschung

With 100 quality tests, we leave no stone unturned.

Because we believe that good design is long-lasting, we test our products with 100 quality tests to make sure they live up to that – in quality and durability.

Starting at drop-, reliability- as well as performance tests all the way to single functionalities – our quality tests ensure that Braun products provide a real benefit to your household.

Or how another design principle would claim: Good design is thorough to the last detail.

Discover our quality tests

Tested for longevity and durability.

Within Braun’s dedicated labs, the hand blenders lifetime is rigorously tested to be long lasting.

Enduring.

Braun tests its attachment's locking connection EasyClick System to the motor unit up to 3.000 times.

MQ Handblender with easy click accessory change

Dishwasher safe.

The premium Braun dishwasher-safe attachments are engineered to survive 200 cycles in a continuous dishwasher program to guarantee function and visual appearance over the product's lifetime.

Processing of hard ingredients.

Braun's 500ml chopper is tested to chop/grate up to 500 kg of Parmesan.

Customer voices

In use for 50 years.

Your food processor has been put to good use in my home for the last 50 years. I have nothing but praise for your company and would recommend you to others.

- Helga B.

In use for over 60 years.

55 years ago, I received three Braun appliances as gifts when my daughter was born: a mixer, a juicer and a fruit press. I have been using all three appliances almost every day since 1960. So I would like to say thanks for the great quality and all the years of use without any repairs.

- Gerda D.

In use for 12.375 hours.

In 1998, we bought a Braun Combimax 700 food processor. My wife likes to cook as a hobby, so it was used almost every day. And not just once or twice, but sometimes for more than 2 or 3 hours – with breaks of course! After about 10 years, we asked ourselves how much longer it could last. So in 2008 we bought a new food processor – a Braun Combimax 700 too, of course – in order to be prepared for when the original stopped working. But it kept working perfectly. Then, on September 25th 2014 (!!!), it finally gave up the ghost after 16 and a half years! Overall calculation: 198 months x 25 days.

- Max M.

Young friendly smiling woman in a call center

Braun para un estilo de vida sostenible.

Entendemos que los numerosos aspectos de los productos sostenibles y el mantenimiento de un estilo de vida sostenible pueden resultar abrumadores de vez en cuando. Braun se esfuerza por ayudarte a vivir de forma más sostenible, ofreciéndole valiosos consejos e ideas para la vida diaria, ya sea para cocinar de forma saludable y de temporada, evitar el desperdicio de alimentos o conservar tu ropa para prolongar su vida útil.

Braun para un estilo de vida sostenible.

Entendemos que los numerosos aspectos de los productos sostenibles y el mantenimiento de un estilo de vida sostenible pueden resultar abrumadores de vez en cuando. Braun se esfuerza por ayudarte a vivir de forma más sostenible, ofreciéndole valiosos consejos e ideas para la vida diaria, ya sea para cocinar de forma saludable y de temporada, evitar el desperdicio de alimentos o conservar tu ropa para prolongar su vida útil.

Préparation des aliments

Cuisiner

Petit-déjeuner

Repassage

Promotions

Inspiration

Service

Customer Support

Braun’s approach on sustainability

Good design is long-lasting.

Helping homes across the world have less of an impact on the world.

80% of a product’s environmental impact is determined at the design stage

Creemos que un buen diseño puede mejorar la vida de las personas.

Diseño Sostenible con el medio ambiente.

El buen diseño es honesto.

El buen diseño es útil.

With 100 quality tests, we leave no stone unturned.

Tested for longevity and durability.

Customer voices

In use for 50 years.

In use for over 60 years.

In use for 12.375 hours.

Braun para un estilo de vida sostenible.

Braun para un estilo de vida sostenible.

Kitchen

Ironing

Service

Liens rapides de recherche

Préparation des aliments

Cuisiner

Petit-déjeuner

Repassage

Promotions

Inspiration

Service

Customer Support

Braun’s approach on sustainability

Good design is long-lasting.

Helping homes across the world have less of an impact on the world.

80% of a product’s environmental impact is determined at the design stage

Creemos que un buen diseño puede mejorar la vida de las personas.

Diseño Sostenible con el medio ambiente.

El buen diseño es honesto.

El buen diseño es útil.

With 100 quality tests, we leave no stone unturned.

Tested for longevity and durability.

Customer voices

In use for 50 years.

In use for over 60 years.

In use for 12.375 hours.

Braun para un estilo de vida sostenible.

Braun para un estilo de vida sostenible.

Kitchen

Ironing

Service

Europe

Africa & Middle East

Americas

Asia - Pacific

International