Braun Sustainable Design - Product range

Braun’s approach on sustainability

Good design is long-lasting.

That’s a belief we’ve built our brand on since the 70s. No matter how close you look, you’ll see it in every single detail.

Helping homes across the world have less of an impact on the world.

While good design might be long-lasting, not everything in this world shares that trait. Waste has become a part of our every day. Because right now, waste is easy. If the equipment falters or the food looks less than perfect, discarding and buying new feels like the easiest step. When obsolescence is part of everyday design, it becomes a part of everyday life, too. We know the decisions made every day in every single home have the power to change the world.

That’s why at Braun, we’re making the decisions easier for you.

80% of a product’s environmental impact is determined at the design stage

That’s why it is important to have a systemic approach to product development following our new Group Eco-Design Guidelines, a manual developed in cooperation with experts of Politecnico di Milano that set the basis of strategic knowledge of a new - generation of eco-efficient appliances. As a step forward 70% of our newly developed products will be covered by this Eco-Design Guideline from 2023 on.

Minimisation

Energy and material consumption as well as material toxicity and harmfulness shall be minimised.

Optimisation

Life of products and components and material conservation/renewability shall be optimised.

Braun MultiQuick 9 Hand blender with accessories

Facilitation

Recycling and disassembly of material shall be facilitated.

We believe that good design can make lives better.

Back in the 70s Dieter Rams developed Braun’s memorable design language and defined 10 principles of good design that are still relevant today. While these principles have been a part of our DNA from the start, we’re always looking to the future.

A bird's eye view of a mountain river in the forest

Diseño Sostenible con el medio ambiente.

Nuestro objetivo es utilizar la menor cantidad de recursos posible y trabajar en aumentar el uso de materiales en nuestros productos que sean reciclados, reciclables o ambos.

En el futuro, estamos trabajando en tener al menos un 30% de plástico reciclado sobre el total de plástico utilizado en los productos recientemente desarrollados/futuros a partir de 2027, de acuerdo con nuestro compromiso respecto al reciclaje de materiales.

Además, ya hemos ahorrado más de 100 toneladas de papel mediante la digitalización parcial de los manuales de instrucciones para productos vendidos globalmente en 2022. Además, el embalaje del 53% de los productos Braun vendidos en 2022 no contenía EPS (Poliestireno Expandido Sintetizado).

2 Designer at a table with coffeemachine sketches in a book.

El buen diseño es honesto.

El buen diseño es honesto. Nunca haremos promesas sobre nuestro impacto medioambiental que no podamos cumplir.

Braun PowerBledn jugbledner with vegetables in top view

El buen diseño es útil.

Por eso todos nuestros productos te ayudan a sacar el máximo partido de las cosas que tienes, como convertir frutas y verduras de aspecto más feo en deliciosas comidas.

Braun Hand blender in a quality test - Braun Forschung

Con 100 pruebas de calidad.

Porque creemos que un buen diseño es duradero, sometemos nuestros productos a 100 pruebas de calidad para asegurarnos de que están a la altura: en calidad y durabilidad.

Empezando por las pruebas de caída, fiabilidad y rendimiento, hasta llegar a las funcionalidades individuales, nuestras pruebas de calidad garantizan que los productos Braun aportan un beneficio real a su hogar.

O como afirmaría otro principio de diseño: El buen diseño es minucioso hasta el último detalle.

Descubre nuestras pruebas de calidad

Tested for longevity and durability.

Within Braun’s dedicated labs, the hand blenders lifetime is rigorously tested to be long lasting.

Resistente.

Braun prueba hasta 3.000 veces el sistema EasyClick de conexión de su accesorio a la unidad motora.

MQ Handblender with easy click accessory change

Dishwasher safe.

The premium Braun dishwasher-safe attachments are engineered to survive 200 cycles in a continuous dishwasher program to guarantee function and visual appearance over the product's lifetime.

Processing of hard ingredients.

Braun's 500ml chopper is tested to chop/grate up to 500 kg of Parmesan.

Customer voices

In use for 50 years.

Your food processor has been put to good use in my home for the last 50 years. I have nothing but praise for your company and would recommend you to others.

- Helga B.

In use for over 60 years.

55 years ago, I received three Braun appliances as gifts when my daughter was born: a mixer, a juicer and a fruit press. I have been using all three appliances almost every day since 1960. So I would like to say thanks for the great quality and all the years of use without any repairs.

- Gerda D.

In use for 12.375 hours.

In 1998, we bought a Braun Combimax 700 food processor. My wife likes to cook as a hobby, so it was used almost every day. And not just once or twice, but sometimes for more than 2 or 3 hours – with breaks of course! After about 10 years, we asked ourselves how much longer it could last. So in 2008 we bought a new food processor – a Braun Combimax 700 too, of course – in order to be prepared for when the original stopped working. But it kept working perfectly. Then, on September 25th 2014 (!!!), it finally gave up the ghost after 16 and a half years! Overall calculation: 198 months x 25 days.

- Max M.

Young friendly smiling woman in a call center

You have questions, issues or are in need of support?

In case you ever encounter any issues with your Braun device, our customer support is here to help. Simply get in touch with your region’s customer support centre and they will present you the options for your individual case, also including recycling possibilities.

Braun’s insights for a sustainable lifestyle.

We understand that the many aspects of sustainable products and maintaining a sustainable lifestyle as individual can be overwhelming from time to time. Braun strives to support you to live more sustainably, providing valuable tips and insights for everyday life – no matter if it’s healthy and seasonal cooking, preventing food waste or conserving your precious clothes to prolong their lifespan.

Preparación de alimentos

Cocina

Desayuno

Planchado

Promociones

Inspírate

Servicio

Preparación de alimentos

Cocina

Desayuno

Planchado

Promociones

Inspírate

Servicio

Braun’s approach on sustainability

Good design is long-lasting.

Helping homes across the world have less of an impact on the world.

80% of a product’s environmental impact is determined at the design stage

We believe that good design can make lives better.

Diseño Sostenible con el medio ambiente.

El buen diseño es honesto.

El buen diseño es útil.

Con 100 pruebas de calidad.

Tested for longevity and durability.

Customer voices

In use for 50 years.

In use for over 60 years.

In use for 12.375 hours.

You have questions, issues or are in need of support?

Braun’s insights for a sustainable lifestyle.

Kitchen

Ironing

Collections

Service

Buscar enlaces rápidos

Preparación de alimentos

Cocina

Desayuno

Planchado

Promociones

Inspírate

Servicio

Preparación de alimentos

Cocina

Desayuno

Planchado

Promociones

Inspírate

Servicio

Braun’s approach on sustainability

Good design is long-lasting.

Helping homes across the world have less of an impact on the world.

80% of a product’s environmental impact is determined at the design stage

We believe that good design can make lives better.

Diseño Sostenible con el medio ambiente.

El buen diseño es honesto.

El buen diseño es útil.

Con 100 pruebas de calidad.

Tested for longevity and durability.

Customer voices

In use for 50 years.

In use for over 60 years.

In use for 12.375 hours.

You have questions, issues or are in need of support?

Braun’s insights for a sustainable lifestyle.

Kitchen

Ironing

Collections

Service

Europe

Africa & Middle East

Americas

Asia - Pacific

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