That’s a belief we’ve built our brand on since the 70s. No matter how close you look, you’ll see it in every single detail.
Helping homes across the world have less of an impact on the world.
While good design might be long-lasting, not everything in this world shares that trait. Waste has become a part of our every day. Because right now, waste is easy. If the equipment falters or the food looks less than perfect, discarding and buying new feels like the easiest step. When obsolescence is part of everyday design, it becomes a part of everyday life, too. We know the decisions made every day in every single home have the power to change the world.
That’s why at Braun, we’re making the decisions easier for you.
80% of a product’s environmental impact is determined at the design stage
That’s why it is important to have a systemic approach to product development following our new Group Eco-Design Guidelines, a manual developed in cooperation with experts of Politecnico di Milano that set the basis of strategic knowledge of a new - generation of eco-efficient appliances. As a step forward 70% of our newly developed products will be covered by this Eco-Design Guideline from 2023 on.
Minimisation
Energy and material consumption as well as material toxicity and harmfulness shall be minimised.
Optimalisatie
De levensduur van producten en componenten en materiaalbehoud/vernieuwing moeten geoptimaliseerd worden.
Facilitation
Recycling and disassembly of material shall be facilitated.
We believe that good design can make lives better.
Back in the 70s Dieter Rams developed Braun’s memorable design language and defined 10 principles of good design that are still relevant today. While these principles have been a part of our DNA from the start, we’re always looking to the future.
Good Design is environmentally friendly.
We aim to use as little resources as possible and work on increasing the usage of materials in our products that are either recycled, recyclable, or both.
Moving forward, we are working on having at least 30%* of recycled plastic over the total plastic used in newly developed/upcoming products as of 2027 according to our commitment regarding material recycling.
Moreover, we have already saved more than 100 tons of paper through the partial digitalisation of our user instruction manuals for products globally sold in 2022. Also, there was no EPS (Synthesized Expanded Polystyrene) in the packaging of 53% of the Braun products sold in 2022.
*Excluded plastic for food contact application.
Good Design is honest.
Good design is honest. We will never make promises about our environmental impact that we can't keep.
Good Design is useful.
Which is why all of ours help you get the most use out of the things you have, like turning wrinkly fruit and veg into delicious meals.
With 100 quality tests, we leave no stone unturned.
Because we believe that good design is long-lasting, we test our products with 100 quality tests to make sure they live up to that – in quality and durability.
Starting at drop-, reliability- as well as performance tests all the way to single functionalities – our quality tests ensure that Braun products provide a real benefit to your household.
Or how another design principle would claim: Good design is thorough to the last detail.
Within Braun’s dedicated labs, the hand blenders lifetime is rigorously tested to be long lasting.
Enduring.
Braun tests its attachment's locking connection EasyClick System to the motor unit up to 3.000 times.
Dishwasher safe.
The premium Braun dishwasher-safe attachments are engineered to survive 200 cycles in a continuous dishwasher program to guarantee function and visual appearance over the product's lifetime.
Processing of hard ingredients.
Braun's 500ml chopper is tested to chop/grate up to 500 kg of Parmesan.
Customer voices
In use for 50 years.
Your food processor has been put to good use in my home for the last 50 years. I have nothing but praise for your company and would recommend you to others.
- Helga B.
In use for over 60 years.
55 years ago, I received three Braun appliances as gifts when my daughter was born: a mixer, a juicer and a fruit press. I have been using all three appliances almost every day since 1960. So I would like to say thanks for the great quality and all the years of use without any repairs.
- Gerda D.
12.375 uren in gebruik.
In 1998 kochten we een Braun Combimax 700 keukenmachine. Mijn vrouw kookt graag als hobby, dus deze werd bijna elke dag gebruikt. En niet alleen een of twee keer, maar soms meer dan 2 of 3 uur - met pauzes natuurlijk! Na ongeveer 10 jaar vroegen we ons af hoe lang het toestel nog zou meegaan. Dus in 2008 kochten we een nieuwe keukenmachine (opnieuw een Braun Combimax 700) om voorbereid te zijn voor wanneer de originele stopte met werken. Maar hij bleef perfect werken. Toen, op 25 september 2014 (!!!), gaf hij eindelijk de geest na 16 en een half jaar! Totale berekening: 198 maanden x 25 dagen.
- Max M.
Heb je vragen, problemen of ondersteuning nodig?
Als je ooit problemen ondervindt met je Braun-apparaat, staat onze klantenservice klaar om je te helpen. Neem eenvoudig contact op met het klantenservicecentrum van jouw regio en zij zullen je opties op maat voorstellen, inclusief recyclingmogelijkheden.
Brauns inzichten voor een duurzame levensstijl.
We begrijpen dat de vele aspecten van duurzame producten en het handhaven van een duurzame levensstijl als individu soms overweldigend kunnen zijn. Braun streeft ernaar jou te ondersteunen om duurzamer te leven, door waardevolle tips en inzichten te bieden voor het dagelijks leven - of het nu gaat om gezond en seizoensgebonden koken, het voorkomen van voedselverspilling of het behouden van je kostbare kleding om hun levensduur te verlengen.
Ontdek meer
Less food waste.
Find out about the causes of food waste and how to prevent them.