Braun Sustainable Design - Product range

Braun’s approach on sustainability

Good design is long-lasting.

That’s a belief we’ve built our brand on since the 70s. No matter how close you look, you’ll see it in every single detail.

Helping homes across the world have less of an impact on the world.

While good design might be long-lasting, not everything in this world shares that trait. Waste has become a part of our every day. Because right now, waste is easy. If the equipment falters or the food looks less than perfect, discarding and buying new feels like the easiest step. When obsolescence is part of everyday design, it becomes a part of everyday life, too. We know the decisions made every day in every single home have the power to change the world.

That’s why at Braun, we’re making the decisions easier for you.

80% of a product’s environmental impact is determined at the design stage

That’s why it is important to have a systemic approach to product development following our new Group Eco-Design Guidelines, a manual developed in cooperation with experts of Politecnico di Milano that set the basis of strategic knowledge of a new - generation of eco-efficient appliances. As a step forward 70% of our newly developed products will be covered by this Eco-Design Guideline from 2023 on.

Ridurre al minimo

Il consumo di energia e di materiali, nonché la loro tossicità e nocività, devono essere ridotti al minimo.

Optimering

Produkters og komponenters levetid og materialebevarelse/fornyelse skal optimeres.

Braun MultiQuick 9 Hand blender with accessories

Lettelse

Genbrug og adskillelse af materialer skal lettes.

Vi tror på, at godt design kan gøre livet bedre.

Tilbage i 70'erne udviklede Dieter Rams Brauns mindeværdige designsprog og definerede 10 principper for godt design, som stadig er relevante i dag. Selvom disse principper har været en del af vores DNA lige fra starten, ser vi altid fremad.

A bird's eye view of a mountain river in the forest

Godt design er miljøvenligt.

Vi sigter mod at bruge så få ressourcer som muligt og arbejder på at øge brugen af materialer i vores produkter, som enten er genbrugte, genanvendelige eller begge dele.

Fremadrettet arbejder vi på at have mindst 30% genanvendt plast i forhold til den samlede mængde plast, der bruges i nyudviklede/kommende produkter fra 2027 i henhold til vores forpligtelse vedrørende genanvendelse af materialer.

Desuden har vi allerede sparet mere end 100 tons papir gennem den delvise digitalisering af vores brugervejledninger til produkter, der sælges globalt i 2022. Der var heller ikke EPS (syntetisk ekspanderet polystyren) i emballagen til 53% af de Braun-produkter, der blev solgt i 2022.

2 Designer at a table with coffeemachine sketches in a book.

Godt design er ærligt.

Godt design er ærligt. Vi vil aldrig give løfter om vores miljøpåvirkning, som vi ikke kan holde.

Braun PowerBledn jugbledner with vegetables in top view

Godt design er nyttigt.

Derfor hjælper alle vores produkter dig med at få mest muligt ud af de ting, du har, f.eks. ved at forvandle rynket frugt og grønt til lækre måltider.

Braun Hand blender in a quality test - Braun Forschung

Med 100 kvalitetstests vender vi hver en sten.

Fordi vi mener, at godt design er langtidsholdbart, tester vi vores produkter med 100 kvalitetstests for at sikre, at de lever op til det - i kvalitet og holdbarhed.

Fra fald-, pålideligheds- og ydelsestests til enkeltfunktioner - vores kvalitetstests sikrer, at Braun-produkterne giver en reel fordel for din husholdning.

Eller som et andet designprincip ville hævde: Godt design er grundigt ned til mindste detalje.

Opdag vores kvalitetstests

Testet for lang levetid og holdbarhed.

I Brauns dedikerede laboratorier bliver stavblendernes levetid testet grundigt for at være langtidsholdbar.

Udholdende.

Braun har testet sin låseforbindelse EasyClick System til motorenheden op til 3.000 gange.

MQ Handblender with easy click accessory change

Tåler opvaskemaskine.

De førsteklasses Braun-tilbehørsdele, der tåler opvaskemaskine, er konstrueret til at overleve 200 cyklusser i et kontinuerligt opvaskemaskineprogram for at garantere funktion og visuelt udseende i hele produktets levetid.

Forarbejdning af hårde ingredienser.

Brauns 500 ml hakker er testet til at hakke/rive op til 500 kg parmesan.

Customer voices

In use for 50 years.

Your food processor has been put to good use in my home for the last 50 years. I have nothing but praise for your company and would recommend you to others.

- Helga B.

In use for over 60 years.

55 years ago, I received three Braun appliances as gifts when my daughter was born: a mixer, a juicer and a fruit press. I have been using all three appliances almost every day since 1960. So I would like to say thanks for the great quality and all the years of use without any repairs.

- Gerda D.

In use for 12.375 hours.

In 1998, we bought a Braun Combimax 700 food processor. My wife likes to cook as a hobby, so it was used almost every day. And not just once or twice, but sometimes for more than 2 or 3 hours – with breaks of course! After about 10 years, we asked ourselves how much longer it could last. So in 2008 we bought a new food processor – a Braun Combimax 700 too, of course – in order to be prepared for when the original stopped working. But it kept working perfectly. Then, on September 25th 2014 (!!!), it finally gave up the ghost after 16 and a half years! Overall calculation: 198 months x 25 days.

- Max M.

Young friendly smiling woman in a call center

You have questions, issues or are in need of support?

In case you ever encounter any issues with your Braun device, our customer support is here to help. Simply get in touch with your region’s customer support centre and they will present you the options for your individual case, also including recycling possibilities.

Braun’s insights for a sustainable lifestyle.

We understand that the many aspects of sustainable products and maintaining a sustainable lifestyle as individual can be overwhelming from time to time. Braun strives to support you to live more sustainably, providing valuable tips and insights for everyday life – no matter if it’s healthy and seasonal cooking, preventing food waste or conserving your precious clothes to prolong their lifespan.

Préparation culinaire

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Préparation culinaire

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Braun’s approach on sustainability

Good design is long-lasting.

Helping homes across the world have less of an impact on the world.

80% of a product’s environmental impact is determined at the design stage

Vi tror på, at godt design kan gøre livet bedre.

Godt design er miljøvenligt.

Godt design er ærligt.

Godt design er nyttigt.

Med 100 kvalitetstests vender vi hver en sten.

Testet for lang levetid og holdbarhed.

Customer voices

In use for 50 years.

In use for over 60 years.

In use for 12.375 hours.

You have questions, issues or are in need of support?

Braun’s insights for a sustainable lifestyle.

Discover more

Cuisine

Service Consommateurs

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Préparation culinaire

Trouvez l'inspiration

Soldes

Préparation culinaire

Trouvez l'inspiration

Soldes

Braun’s approach on sustainability

Good design is long-lasting.

Helping homes across the world have less of an impact on the world.

80% of a product’s environmental impact is determined at the design stage

Vi tror på, at godt design kan gøre livet bedre.

Godt design er miljøvenligt.

Godt design er ærligt.

Godt design er nyttigt.

Med 100 kvalitetstests vender vi hver en sten.

Testet for lang levetid og holdbarhed.

Customer voices

In use for 50 years.

In use for over 60 years.

In use for 12.375 hours.

You have questions, issues or are in need of support?

Braun’s insights for a sustainable lifestyle.

Discover more

Cuisine

Service Consommateurs

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