Braun Sustainable Design - Product range

Braun’s approach on sustainability

Good design is long-lasting.

That’s a belief we’ve built our brand on since the 70s. No matter how close you look, you’ll see it in every single detail.

Helping homes across the world have less of an impact on the world.

While good design might be long-lasting, not everything in this world shares that trait. Waste has become a part of our every day. Because right now, waste is easy. If the equipment falters or the food looks less than perfect, discarding and buying new feels like the easiest step. When obsolescence is part of everyday design, it becomes a part of everyday life, too. We know the decisions made every day in every single home have the power to change the world.

That’s why at Braun, we’re making the decisions easier for you.

80% of a product’s environmental impact is determined at the design stage

That’s why it is important to have a systemic approach to product development following our new Group Eco-Design Guidelines, a manual developed in cooperation with experts of Politecnico di Milano that set the basis of strategic knowledge of a new - generation of eco-efficient appliances. As a step forward 70% of our newly developed products will be covered by this Eco-Design Guideline from 2023 on.

Minimisation

Energy and material consumption as well as material toxicity and harmfulness shall be minimised.

Optimisation

Life of products and components and material conservation/renewability shall be optimised.

Braun MultiQuick 9 Hand blender with accessories

Facilitation

Recycling and disassembly of material shall be facilitated.

Vi tror på at godt design kan gjøre liv bedre.

På 70-tallet utviklet Dieter Rams Braun's minneverdige designspråk og definerte 10 prinsipper for godt design, som fortsatt er relevante i dag. Selv om disse prinsippene har vært en del av vårt DNA fra starten, ser vi alltid fremover.

A bird's eye view of a mountain river in the forest

Godt deisgn er miljøvennlig.

Vi har som mål å bruke så lite ressurser som mulig og øke bruken av materialer i våre produkter, som enten er resirkulert, resirkulerbare eller begge deler. Fremover jobber vi med å ha minst 30% resirkulert plass av den totale mengden plast brukt i våre nyutviklede produkter innen 2027 i henhold til vårt engasjement for materialgjennvinning. I tillegg har vi allerede spart mer enn 100 tonn papir gjennom delvis digitalisering av våre bruksanvisninger for produkter solgt globalt i 2022. Det var heller ingen EPS (Syntetisert Ekspandert Polystyrene) i emballasjen til 53% av Brauns produkter solgt i 2022.

2 Designer at a table with coffeemachine sketches in a book.

Vi kommer aldri til å komme med løfter om vår miljøpåvirkning som vi ikke kan holde

Godt design er ærlig. Vi kommer aldri til å komme med løfter om vår miljøpåvirkning som vi ikke kan holde

Braun PowerBledn jugbledner with vegetables in top view

Good Design is useful.

Which is why all of ours help you get the most use out of the things you have, like turning wrinkly fruit and veg into delicious meals.

Braun Hand blender in a quality test - Braun Forschung

Dzięki 100 testom jakości oferujemy niezawodność

Ponieważ wierzymy, że dobry projekt jest trwały, sprawdzamy nasze produkty podczas 100 testów, aby mieć pewność, że spełniają wszelkie wymagania pod względem jakości i trwałości.

Począwszy od testów upadku, niezawodności i wydajności aż po pojedyncze funkcjonalności – nasze testy jakości zapewniają, że produkty Braun przynoszą realne korzyści Twojemu domowi.

Jak głosi inna zasada projektowania: dobry projekt jest dopracowany w każdym szczególe.

Poznaj nasze testy jakości

Tested for longevity and durability.

Within Braun’s dedicated labs, the hand blenders lifetime is rigorously tested to be long lasting.

Enduring.

Braun tests its attachment's locking connection EasyClick System to the motor unit up to 3.000 times.

MQ Handblender with easy click accessory change

Dishwasher safe.

The premium Braun dishwasher-safe attachments are engineered to survive 200 cycles in a continuous dishwasher program to guarantee function and visual appearance over the product's lifetime.

Processing of hard ingredients.

Braun's 500ml chopper is tested to chop/grate up to 500 kg of Parmesan.

Customer voices

In use for 50 years.

Your food processor has been put to good use in my home for the last 50 years. I have nothing but praise for your company and would recommend you to others.

- Helga B.

In use for over 60 years.

55 years ago, I received three Braun appliances as gifts when my daughter was born: a mixer, a juicer and a fruit press. I have been using all three appliances almost every day since 1960. So I would like to say thanks for the great quality and all the years of use without any repairs.

- Gerda D.

In use for 12.375 hours.

In 1998, we bought a Braun Combimax 700 food processor. My wife likes to cook as a hobby, so it was used almost every day. And not just once or twice, but sometimes for more than 2 or 3 hours – with breaks of course! After about 10 years, we asked ourselves how much longer it could last. So in 2008 we bought a new food processor – a Braun Combimax 700 too, of course – in order to be prepared for when the original stopped working. But it kept working perfectly. Then, on September 25th 2014 (!!!), it finally gave up the ghost after 16 and a half years! Overall calculation: 198 months x 25 days.

- Max M.

Young friendly smiling woman in a call center

Ai întrebări, sugestii sau ai nevoie de ajutor?

În cazul în care întâmpini probleme cu produsul tău Braun, serviciul nostru de asistență pentru clienți este aici pentru a te ajuta. Nu trebuie decât să iei legătura cu centrul de asistență pentru clienți din regiunea ta, iar acesta îți va veni în ajutor.

Brauns indsigt i en bæredygtig livsstil.

Vi forstår, at de mange aspekter af bæredygtige produkter og opretholdelse af en bæredygtig livsstil som individ kan være overvældende fra tid til anden. Braun bestræber sig på at hjælpe dig med at leve mere bæredygtigt ved at give dig værdifulde tips og indsigter til hverdagen - uanset om det handler om sund og sæsonbestemt madlavning, forebyggelse af madspild eller bevaring af dit dyrebare tøj for at forlænge dets levetid.

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Braun’s approach on sustainability

Good design is long-lasting.

Helping homes across the world have less of an impact on the world.

80% of a product’s environmental impact is determined at the design stage

Vi tror på at godt design kan gjøre liv bedre.

Godt deisgn er miljøvennlig.

Vi kommer aldri til å komme med løfter om vår miljøpåvirkning som vi ikke kan holde

Good Design is useful.

Dzięki 100 testom jakości oferujemy niezawodność

Tested for longevity and durability.

Customer voices

In use for 50 years.

In use for over 60 years.

In use for 12.375 hours.

Ai întrebări, sugestii sau ai nevoie de ajutor?

Brauns indsigt i en bæredygtig livsstil.

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Food preparation

Cooking

Breakfast

Ironing

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Food preparation

Cooking

Breakfast

Garment Care

Get inspired

Support

Food preparation

Cooking

Breakfast

Garment Care

Get inspired

Support

Braun’s approach on sustainability

Good design is long-lasting.

Helping homes across the world have less of an impact on the world.

80% of a product’s environmental impact is determined at the design stage

Vi tror på at godt design kan gjøre liv bedre.

Godt deisgn er miljøvennlig.

Vi kommer aldri til å komme med løfter om vår miljøpåvirkning som vi ikke kan holde

Good Design is useful.

Dzięki 100 testom jakości oferujemy niezawodność

Tested for longevity and durability.

Customer voices

In use for 50 years.

In use for over 60 years.

In use for 12.375 hours.

Ai întrebări, sugestii sau ai nevoie de ajutor?

Brauns indsigt i en bæredygtig livsstil.

Opdag mere

Food preparation

Cooking

Breakfast

Ironing

Sustainability

Service

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