Braun Sustainable Design - Product range

Braun’s approach on sustainability

Good design is long-lasting.

That’s a belief we’ve built our brand on since the 70s. No matter how close you look, you’ll see it in every single detail.

Helping homes across the world have less of an impact on the world.

While good design might be long-lasting, not everything in this world shares that trait. Waste has become a part of our every day. Because right now, waste is easy. If the equipment falters or the food looks less than perfect, discarding and buying new feels like the easiest step. When obsolescence is part of everyday design, it becomes a part of everyday life, too. We know the decisions made every day in every single home have the power to change the world.

That’s why at Braun, we’re making the decisions easier for you.

80% of a product’s environmental impact is determined at the design stage

That’s why it is important to have a systemic approach to product development following our new Group Eco-Design Guidelines, a manual developed in cooperation with experts of Politecnico di Milano that set the basis of strategic knowledge of a new - generation of eco-efficient appliances. As a step forward 70% of our newly developed products will be covered by this Eco-Design Guideline from 2023 on.

Minimisation

Energy and material consumption as well as material toxicity and harmfulness shall be minimised.

Optimisation

Life of products and components and material conservation/renewability shall be optimised.

Braun MultiQuick 9 Hand blender with accessories

Facilitation

Recycling and disassembly of material shall be facilitated.

We believe that good design can make lives better.

Back in the 70s Dieter Rams developed Braun’s memorable design language and defined 10 principles of good design that are still relevant today. While these principles have been a part of our DNA from the start, we’re always looking to the future.

A bird's eye view of a mountain river in the forest

Dobry design jest przyjazny dla środowiska.

Chcemy zużywać jak najmniej zasobów, dlatego pracujemy nad zwiększeniem wykorzystania w naszych produktach materiałów z recyclingu i tych, które będą nadawały się do recyklingu – lub jedno i drugie. Idąc dalej, pracujemy nad tym, aby od 2027 r. co najmniej 30% tworzyw sztucznych pochodziło z recyklingu – w stosunku do ich całkowitej ilości – w nowo opracowanych lub nadchodzących produktach, zgodnie z naszym ekologicznym zobowiązaniem. Co więcej, zaoszczędziliśmy już ponad 100 ton papieru dzięki częściowej digitalizacji naszych instrukcji obsługi produktów sprzedawanych na całym świecie w 2022 r. Ponadto opakowania 53% produktów Braun nie zawierały EPS (syntetycznego polistyrenu ekspandowanego) w 2022 roku.

2 Designer at a table with coffeemachine sketches in a book.

Dobry Projekt jest uczciwy.

Dobry projekt jest uczciwy. Dlatego nigdy nie będziemy składać obietnic dotyczących naszego wpływu na środowisko, których nie będziemy w stanie dotrzymać.

Braun PowerBledn jugbledner with vegetables in top view

Dobry projekt jest przydatny.

Nasze technologiczne rozwiązania pomagają Ci w pełni wykorzystać urządzenia Braun, aby ze wszystkich posiadanych produktów, np. niedoskonałych owoców i warzyw – w myśl zasad zero waste – przygotować pożywne posiłki.

Braun Hand blender in a quality test - Braun Forschung

With 100 quality tests, we leave no stone unturned.

Because we believe that good design is long-lasting, we test our products with 100 quality tests to make sure they live up to that – in quality and durability.

Starting at drop-, reliability- as well as performance tests all the way to single functionalities – our quality tests ensure that Braun products provide a real benefit to your household.

Or how another design principle would claim: Good design is thorough to the last detail.

Discover our quality tests

Tested for longevity and durability.

Within Braun’s dedicated labs, the hand blenders lifetime is rigorously tested to be long lasting.

Enduring.

Braun tests its attachment's locking connection EasyClick System to the motor unit up to 3.000 times.

MQ Handblender with easy click accessory change

Dishwasher safe.

The premium Braun dishwasher-safe attachments are engineered to survive 200 cycles in a continuous dishwasher program to guarantee function and visual appearance over the product's lifetime.

Processing of hard ingredients.

Braun's 500ml chopper is tested to chop/grate up to 500 kg of Parmesan.

Customer voices

In use for 50 years.

Your food processor has been put to good use in my home for the last 50 years. I have nothing but praise for your company and would recommend you to others.

- Helga B.

In use for over 60 years.

55 years ago, I received three Braun appliances as gifts when my daughter was born: a mixer, a juicer and a fruit press. I have been using all three appliances almost every day since 1960. So I would like to say thanks for the great quality and all the years of use without any repairs.

- Gerda D.

In use for 12.375 hours.

In 1998, we bought a Braun Combimax 700 food processor. My wife likes to cook as a hobby, so it was used almost every day. And not just once or twice, but sometimes for more than 2 or 3 hours – with breaks of course! After about 10 years, we asked ourselves how much longer it could last. So in 2008 we bought a new food processor – a Braun Combimax 700 too, of course – in order to be prepared for when the original stopped working. But it kept working perfectly. Then, on September 25th 2014 (!!!), it finally gave up the ghost after 16 and a half years! Overall calculation: 198 months x 25 days.

- Max M.

Young friendly smiling woman in a call center

You have questions, issues or are in need of support?

In case you ever encounter any issues with your Braun device, our customer support is here to help. Simply get in touch with your region’s customer support centre and they will present you the options for your individual case, also including recycling possibilities.

Braun’s insights for a sustainable lifestyle.

We understand that the many aspects of sustainable products and maintaining a sustainable lifestyle as individual can be overwhelming from time to time. Braun strives to support you to live more sustainably, providing valuable tips and insights for everyday life – no matter if it’s healthy and seasonal cooking, preventing food waste or conserving your precious clothes to prolong their lifespan.

Préparation des aliments

Cuisiner

Petit déjeuner

Repassage

Promotions

Inspiration

Service

Préparation des aliments

Cuisiner

Petit déjeuner

Repassage

Promotions

Inspiration

Service

Braun’s approach on sustainability

Good design is long-lasting.

Helping homes across the world have less of an impact on the world.

80% of a product’s environmental impact is determined at the design stage

We believe that good design can make lives better.

Dobry design jest przyjazny dla środowiska.

Dobry Projekt jest uczciwy.

Dobry projekt jest przydatny.

With 100 quality tests, we leave no stone unturned.

Tested for longevity and durability.

Customer voices

In use for 50 years.

In use for over 60 years.

In use for 12.375 hours.

You have questions, issues or are in need of support?

Braun’s insights for a sustainable lifestyle.

Discover more

Kitchen

Ironing

Service

Liens de recherche rapide

Préparation des aliments

Cuisiner

Petit déjeuner

Repassage

Promotions

Inspiration

Service

Préparation des aliments

Cuisiner

Petit déjeuner

Repassage

Promotions

Inspiration

Service

Braun’s approach on sustainability

Good design is long-lasting.

Helping homes across the world have less of an impact on the world.

80% of a product’s environmental impact is determined at the design stage

We believe that good design can make lives better.

Dobry design jest przyjazny dla środowiska.

Dobry Projekt jest uczciwy.

Dobry projekt jest przydatny.

With 100 quality tests, we leave no stone unturned.

Tested for longevity and durability.

Customer voices

In use for 50 years.

In use for over 60 years.

In use for 12.375 hours.

You have questions, issues or are in need of support?

Braun’s insights for a sustainable lifestyle.

Discover more

Kitchen

Ironing

Service

Europe

Africa & Middle East

Americas

Asia - Pacific

International