Braun Sustainable Design - Product range

Duurzaamheid bij Braun

Goed ontwerp gaat langer mee.

Dat is een overtuiging waarop we sinds de jaren 70 ons merk hebben gebouwd. Goed ontwerp is doordacht tot in het kleinste detail.

Bijdragen aan het wereldwijd verminderen van de milieu impact van huishoudens.

Hoewel goed ontwerp langdurig kan zijn, geldt dat helaas niet voor alles in onze wereld. Afval is een onderdeel geworden van ons dagelijks leven, mede doordat het zo gemakkelijk is om afval te genereren. Wanneer apparaten haperen of voedsel er niet meer perfect uitziet, lijkt het vaak logisch om het weg te gooien en iets nieuws te kopen. Wanneer veroudering deel uitmaakt van alledaags ontwerp, wordt het ook een deel van het dagelijks leven. Wij begrijpen dat de keuzes die dagelijks elk huishouden worden gemaakt, de kracht hebben om de wereld te veranderen.

Daarom streven we bij Braun ernaar deze keuzes voor jou te vergemakkelijken.

Tijdens het ontwerpproces wordt 80% van de milieubelasting van een product bepaald.

Daarom is het belangrijk om een systematische benadering te hanteren bij productontwikkeling, in overeenstemming met onze nieuwe Groep Eco-Design Richtlijnen. Dit handboek is ontwikkeld in samenwerking met experts van de Politecnico di Milano en legt de basis voor strategische kennis van een nieuwe generatie milieuvriendelijke apparaten. Als een stap vooruit zal vanaf 2023 70% van onze nieuw ontwikkelde producten worden gedekt door deze Eco-Design Richtlijn.

Minimisation

Energy and material consumption as well as material toxicity and harmfulness shall be minimised.

Optimisation

Life of products and components and material conservation/renewability shall be optimised.

Braun MultiQuick 9 Hand blender with accessories

Facilitation

Recycling and disassembly of material shall be facilitated.

We believe that good design can make lives better.

Back in the 70s Dieter Rams developed Braun’s memorable design language and defined 10 principles of good design that are still relevant today. While these principles have been a part of our DNA from the start, we’re always looking to the future.

A bird's eye view of a mountain river in the forest

Good Design is environmentally friendly.

We aim to use as little resources as possible and work on increasing the usage of materials in our products that are either recycled, recyclable, or both.

Moving forward, we are working on having at least 30% of recycled plastic over the total plastic used in newly developed/upcoming products as of 2027 according to our commitment regarding material recycling.

Moreover, we have already saved more than 100 tons of paper through the partial digitalisation of our user instruction manuals for products globally sold in 2022. Also, there was no EPS (Synthesized Expanded Polystyrene) in the packaging of 53% of the Braun products sold in 2022.

2 Designer at a table with coffeemachine sketches in a book.

Good Design is honest.

Good design is honest. We will never make promises about our environmental impact that we can't keep.

Braun PowerBledn jugbledner with vegetables in top view

Good Design is useful.

Which is why all of ours help you get the most use out of the things you have, like turning wrinkly fruit and veg into delicious meals.

Braun Hand blender in a quality test - Braun Forschung

With 100 quality tests, we leave no stone unturned.

Because we believe that good design is long-lasting, we test our products with 100 quality tests to make sure they live up to that – in quality and durability.

Starting at drop-, reliability- as well as performance tests all the way to single functionalities – our quality tests ensure that Braun products provide a real benefit to your household.

Or how another design principle would claim: Good design is thorough to the last detail.

Tested for longevity and durability.

Within Braun’s dedicated labs, the hand blenders lifetime is rigorously tested to be long lasting.

Enduring.

Braun tests its attachment's locking connection EasyClick system to the motor unit up to 3.000 times.

MQ Handblender with easy click accessory change

Dishwasher safe.

The premium Braun dishwasher-safe attachments are engineered to survive 200 cycles in a continuous dishwasher program to guarantee function and visual appearance over the product's lifetime.

Processing of hard ingredients.

Braun's 500ml chopper is tested to chop/grate up to 500 kg of Parmesan.

Customer voices

In use for 50 years.

Your food processor has been put to good use in my home for the last 50 years. I have nothing but praise for your company and would recommend you to others.

- Helga B.

In use for over 60 years.

55 years ago, I received three Braun appliances as gifts when my daughter was born: a mixer, a juicer and a fruit press. I have been using all three appliances almost every day since 1960. So I would like to say thanks for the great quality and all the years of use without any repairs.

- Gerda D.

In use for 12.375 hours.

In 1998, we bought a Braun Combimax 700 food processor. My wife likes to cook as a hobby, so it was used almost every day. And not just once or twice, but sometimes for more than 2 or 3 hours – with breaks of course! After about 10 years, we asked ourselves how much longer it could last. So in 2008 we bought a new food processor – a Braun Combimax 700 too, of course – in order to be prepared for when the original stopped working. But it kept working perfectly. Then, on September 25th 2014 (!!!), it finally gave up the ghost after 16 and a half years! Overall calculation: 198 months x 25 days.

- Max M.

Young friendly smiling woman in a call center

You have questions, issues or are in need of support?

In case you ever encounter any issues with your Braun device, our customer support is here to help. Simply get in touch with your region’s customer support centre and they will present you the options for your individual case, also including recycling possibilities.

Braun’s insights for a sustainable lifestyle.

We understand that the many aspects of sustainable products and maintaining a sustainable lifestyle as individual can be overwhelming from time to time. Braun strives to support you to live more sustainably, providing valuable tips and insights for everyday life – no matter if it’s healthy and seasonal cooking, preventing food waste or conserving your precious clothes to prolong their lifespan.

Voedselbereiding

Koken

Ontbijt

Strijken

Acties

Inspiratie

Service

Voedselbereiding

Koken

Ontbijt

Strijken

Acties

Inspiratie

Service

Duurzaamheid bij Braun

Goed ontwerp gaat langer mee.

Bijdragen aan het wereldwijd verminderen van de milieu impact van huishoudens.

Tijdens het ontwerpproces wordt 80% van de milieubelasting van een product bepaald.

We believe that good design can make lives better.

Good Design is environmentally friendly.

Good Design is honest.

Good Design is useful.

With 100 quality tests, we leave no stone unturned.

Tested for longevity and durability.

Customer voices

In use for 50 years.

In use for over 60 years.

In use for 12.375 hours.

You have questions, issues or are in need of support?

Braun’s insights for a sustainable lifestyle.

Kitchen

Ironing

Collections

Service

Snelkoppelingen zoeken

Voedselbereiding

Koken

Ontbijt

Strijken

Acties

Inspiratie

Service

Voedselbereiding

Koken

Ontbijt

Strijken

Acties

Inspiratie

Service

Duurzaamheid bij Braun

Goed ontwerp gaat langer mee.

Bijdragen aan het wereldwijd verminderen van de milieu impact van huishoudens.

Tijdens het ontwerpproces wordt 80% van de milieubelasting van een product bepaald.

We believe that good design can make lives better.

Good Design is environmentally friendly.

Good Design is honest.

Good Design is useful.

With 100 quality tests, we leave no stone unturned.

Tested for longevity and durability.

Customer voices

In use for 50 years.

In use for over 60 years.

In use for 12.375 hours.

You have questions, issues or are in need of support?

Braun’s insights for a sustainable lifestyle.

Kitchen

Ironing

Collections

Service

Europe

Africa & Middle East

Americas

Asia - Pacific

Internationaal