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Braun. Design for what matters.

Braun.
Designed for what matters.

We believe that good design can make lives better - 100 years ago, now and in the future.

For 100 years, Braun has kept to three important principles, inspired by people: Good design is simple, useful and built to last. Until today, people all over the world turn to us because Braun products make life better. They trust in our brand when it counts the most: Whether they want to prepare that special dinner for a first date, iron their best shirt for an important job interview or prepare a vast breakfast for the whole family.

From inventor’s workshop to global brand

Braun 1920 - Ingenius

Ingenious.

In the early 1920s, engineer Max Braun founds a machine-building workshop in Frankfurt am Main. On the strength of its groundbreaking inventions for the emerging radio broadcasting industry, the firm opens its own factory building with 400 employees in 1928.
Braun 1940 - Helpful

Helpful.

During the postwar period, Braun expands its product range with newly developed devices that simplify everyday life. In 1950, simultaneously with the first foil shaver, the Multimix food processor makes its market debut, inaugurating the company’s household line.
Braun 1951 – Visionary

Visionary.

After the sudden death of Max Braun, his sons take the company helm in the early fifties. They lay the groundwork for a people-focused corporate culture that extends to all areas of the company – from its letterhead to its exhibition stands, its health service to its whole-foods cafeteria.
Braun 1960 – Less, but better

Less, but better.

Under the aegis of design legend Dieter Rams, Braun’s radical new Bauhaus-inspired, functional product design sets a new style standard. The company won a rapid succession of national and international prizes and awards for its products. Braun became world-famous as a design brand, and the company became the first to introduce “good design” to the mass market.
Braun 1967 – Innovative

Innovative.

Braun reaches the limits of a family-run firm. In the late sixties, Gillette takes over the successful enterprise with its 5,700 employees. This opens up new markets and distribution channels to Braun. Investments increase the company’s innovative strength and broaden its product range, which soon grows to include coffeemakers and electric irons. Characteristic German design, quality and engineering prowess bolster Braun’s standing against cheaply produced competing products.
Braun today

Today.

Procter & Gamble’s takeover of Gillette in 2005 makes Braun one of twenty-four global brands of the largest consumer-product group in the world. P&G transfers the rights to the Braun brand in the area of household appliances to De’Longhi S.p.A. in 2012. Along with the corresponding patents and production facilities, De’Longhi acquires a large part of Braun’s employees, thereby ensuring that Braun household appliances will continue to offer distinctive design, technological innovation and reliable quality far into the future.
Braun KM 3 food processor

Braun produced the KM 3 food processor for more than three decades.

Here you can see the KM 3-31 model from 1957. The development of the KM 3 began with the construction of a test model to determine the most suitable rotational speed for the drive. After extensive mixing and kneading trials, the development team designed the drive unit. When it came to the form of the KM 3, the design department developed various models of the base plate, bowl, mixing arm and motor base that were combined with the technology until the first preproduction model, the wistar, emerged.

Die 10 Prinzipien des guten Designs von Dieter Rams

Dieter Rams wurde als Architekt für die Neugestaltung des Braun-Büros engagiert und zu einem der führenden Designer, der die einprägsame Designsprache von Braun entwickelte und die 10 Prinzipien guten Designs definierte.

1. Gutes Design ist innovativ.

Die Möglichkeiten für Innovationen sind bei weitem noch nicht ausgeschöpft. Die technologische Entwicklung bietet immer neue Möglichkeiten für innovatives Design.

Braun innovative Design – Radio

2 Good design makes a product useful.

A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.

Braun useful Design – Citrus Juicer

3 Ο καλός σχεδιασμός είναι καλαίσθητος.

Η αισθητική ποιότητα ενός προϊόντος αποτελεί αναπόσπαστο μέρος της χρησιμότητάς του, επειδή τα προϊόντα που χρησιμοποιούμε καθημερινά επηρεάζουν την προσωπικότητα και την ευημερία μας. Αλλά μόνο τα άρτια κατασκευασμένα αντικείμενα μπορούν να είναι όμορφα.

Braun innovative Design – Radio

4 Ο καλός σχεδιασμός καθιστά το προϊόν κατανοητό.

Αποσαφηνίζει τη δομή του προϊόντος. Ακόμα καλύτερα, μπορεί να κάνει το προϊόν να μιλήσει. Στην καλύτερη περίπτωση, είναι αυτονόητος.

Braun innovative Design – Radio

5 Ο καλός σχεδιασμός είναι διακριτικός.

Τα προϊόντα που πληρούν έναν σκοπό είναι σαν εργαλεία. Δεν είναι ούτε διακοσμητικά αντικείμενα ούτε έργα τέχνης. Επομένως, ο σχεδιασμός τους θα πρέπει να είναι ουδέτερος και συγκρατημένος, ώστε να αφήνει περιθώριο στον χρήστη να αυτοεκφράζεται.

Braun Design is unobtrusive.

6 Ο καλός σχεδιασμός είναι ειλικρινής.

Δεν κάνει ένα προϊόν πιο καινοτόμο, ισχυρό ή πολύτιμο από ό,τι είναι πραγματικά. Δεν επιχειρεί να χειραγωγήσει τον καταναλωτή με υποσχέσεις που δεν μπορούν να τηρηθούν.

Braun Design is honest.

7 Ο καλός σχεδιασμός έχει μακρά διάρκεια.

Αποφεύγει να είναι μοδάτος και έτσι δεν δείχνει ποτέ ξεπερασμένος. Σε αντίθεση με τον μοδάτο σχεδιασμό, διαρκεί πολλά χρόνια - ακόμα και στη σημερινή κοινωνία της μίας χρήσης.

Braun Design is long-lasting.

8 Ο καλός σχεδιασμός είναι σχολαστικός μέχρι την τελευταία λεπτομέρεια.

Τίποτα δεν πρέπει να είναι αυθαίρετο ή να αφήνεται στην τύχη. Η φροντίδα και η ακρίβεια στη διαδικασία σχεδιασμού δείχνουν σεβασμό προς τον καταναλωτή.

Braun Design is thorough

9 Ο καλός σχεδιασμός είναι φιλικός προς το περιβάλλον.

Ο σχεδιασμός συμβάλλει σημαντικά στην προστασία του περιβάλλοντος. Διατηρεί τους πόρους και ελαχιστοποιεί τη φυσική και οπτική ρύπανση καθ' όλη τη διάρκεια ζωής του προϊόντος.

Braun Design  is environmentally friendly.

10 Ο καλός σχεδιασμός είναι ο σχεδιασμός με όσο το δυνατόν λιγότερα στοιχεία.

Είναι πιο μικρός, αλλά καλύτερος - επειδή επικεντρώνεται στα βασικά χαρακτηριστικά και τα προϊόντα δεν επιβαρύνονται με μη απαραίτητα στοιχεία. Επιστροφή στην καθαρότητα, επιστροφή στην απλότητα.

Braun Design – Less is more

Take a video tour through the Braun Museum in Kronberg, near Frankfurt.

The Braun Museum showcases the great history of Braun with many insides and interesting facts and figures about products from the past and today.

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Braun museum - Coffee machines

We're building for a better life - back then, now and in the future.

1953 | Braun Factory

Braun Multimix Blender

The 50's established the milkshake as a western staple, enabled in part by the Multimix, the state-of-the-art blender with a detachable mixing glass container. It cuts ingredients with industrial-grade efficacy. Still widely in use today.

Braun Multimix Blender – Braun Factory 1953

1957 | Gerd Alfred Müller

KM3/31

A hugely influential blender or “food processor” as it was known that birthed a whole new product category: “kitchen machines” or appliances. With its hyper-reduced, simple and useful design one of the most influential industrial products of all time.

Braun Food Processor

1963 | Reinhold Weiss

KSM 1/11

Design doesn’t get much more minimalistic than this: a coffee grinder so purpose-built it needed just one, centrally placed button to operate. Finely ground beans were just a finger click away.

Braun Coffee Grinder

1963 | Reinhold Weiss

HT 2

This toaster’s sleek, reduced design so inspired renowned artist Richard Hamilton that he based one of his works (aptly titled ‘Toaster’) on it. Oh, and it also browned bread to perfection.

Braun Toaster

1972 | Florian Seiffert

KF 20

With a stacked, vertical design that resembled a water tower, the KF 20 was known as the Aromaster. Instantly recognizable for its unconventional shape, this coffee maker added a touch of the extraordinary to everyday morning filter coffee. 

Braun Coffee Maker Aromaster

1972 | Jürgen Greubel, Dieter Rams

MPZ 22

This electric juicer, also known as the citromatic, was a dependable and incredibly easy-to-clean staple of kitchens across the world for decades. It took over two decades before Braun decided an update to the original design was due.

Braun Citrus Juicer

1981 | Ludwig Littmann

MR 6

A precursor of the more sophisticated MR 500, the MR 6 was sturdy and tough, meaning it could blend foods that other products couldn't handle. An important stepping stone on the way to perfecting the handheld blender.

Braun Handblender

1984 | Hartwig Kahlcke

KF 40

This coffeemaker was somehow controversial within Braun, being made of cost-efficient polypropylene rather than sturdier polycarbonate, Braun's go-to plastic. Hence the KF 40's corrugated surface states a design solution that won over Dieter Rams.

Braun Coffee Maker

2016 | Markus Orthey, Ludwig Littmann

MultiQuick 9

An all-round food blender that condensed the functionalities of devices many times its size into a simple, handheld 'wand'. The definition of reduced design: compact, yet powerful.

Braun Handblender
Braun Museum

A brief story about the history of Braun household products.

Today’s success of Braun’s household products is based on a company history full of excellent science and thoughtful development. We have brought together a few of Braun’s leading light creations, from the very beginning until today. Even more time travelling and a thrilling online experience awaits if you visit the Virtual Braun Museum.
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​​​​​​​Visit the Museum
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