1 Un bon design est innovant.
Les possibilités d’innovation ne sont, en aucun cas, épuisées. Le développement technologique offre toujours de nouvelles opportunités de design innovant.
2 Good design makes a product useful.
A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.
3 Good design is aesthetic.
The aesthetic quality of a product is integral to its usefulness because products we use every day affect our person and our well-being. But only well-executed objects can be beautiful.
4、好的设计使产品易于理解。
它阐明了产品的结构。更好的是，它可以使产品说话。最好的是，它是不言自明的。
5、好的设计是不显眼的。
实现目的的产品就像工具。它们既不是装饰品，也不是艺术品。因此，它们的设计应该既中立又克制，为用户的自我表达留出空间。
6、好的设计是诚实的。
它不会使产品比实际更具创新性、功能更强大或更有价值。它不会试图用无法兑现的承诺来操纵消费者。
7、好的设计历久不衰。
它避开了时尚的锋芒，因此从来不会过时。与时尚设计不同，它可持续多年 - 即使在如今商品快速迭代的社会中也是如此。
8 好的设计对每一个细节都精益求精。
没有什么是任意的，也没有什么是偶然的。设计过程中的谨慎和准确性表明了对消费者的尊重。
9、好的设计是环保的。
设计对保护环境做出重要贡献。它节省资源，并在整个产品生命周期中最大限度地减少物理和视觉污染。
10 Un bon design est un design aussi minime que possible.
Moins, mais mieux : parce qu’il se concentre sur les aspects essentiels, et que les produits ne sont pas alourdis par des éléments non essentiels. Retour à la pureté, retour à la simplicité.
1953 | Fábrica Braun
Liquidificador Braun Multimix
Desde os anos 50, os batidos fazem parte da boa alimentação, sendo preparados com um Multimix, o liquidificador de última geração com copo em vidro, removível. Tritura e mistura os ingredientes com alta eficácia. Amplamente utilizado até aos dias de hoje.
1957 | Gerd Alfred Müller
KM3/31
Um liquidificador ou “processador de alimentos” deu origem a uma categoria de produtos totalmente nova: “robots de cozinha” ou pequenos eletrodomésticos. O seu design compacto, simples e funcional tornou-o um dos produtos mais influentes de sempre.
1963 | Reinhold Weiss
KSM 1/11
Design doesn’t get much more minimalistic than this: a coffee grinder so purpose-built it needed just one, centrally placed button to operate. Finely ground beans were just a finger click away.
1963 | Reinhold Weiss
HT 2
This toaster’s sleek, reduced design so inspired renowned artist Richard Hamilton that he based one of his works (aptly titled ‘Toaster’) on it. Oh, and it also browned bread to perfection.
1972 | Florian Seiffert
KF 20
With a stacked, vertical design that resembled a water tower, the KF 20 was known as the Aromaster. Instantly recognizable for its unconventional shape, this coffee maker added a touch of the extraordinary to everyday morning filter coffee.
1972 | Jürgen Greubel, Dieter Rams
MPZ 22
This electric juicer, also known as the citromatic, was a dependable and incredibly easy-to-clean staple of kitchens across the world for decades. It took over two decades before Braun decided an update to the original design was due.
1981 | Ludwig Littmann
MR 6
A precursor of the more sophisticated MR 500, the MR 6 was sturdy and tough, meaning it could blend foods that other products couldn't handle. An important stepping stone on the way to perfecting the handheld blender.
1984 | Hartwig Kahlcke
KF 40
This coffeemaker was somehow controversial within Braun, being made of cost-efficient polypropylene rather than sturdier polycarbonate, Braun's go-to plastic. Hence the KF 40's corrugated surface states a design solution that won over Dieter Rams.
2013 | Markus Orthey, Ludwig Littmann
MultiQuick 9
Als Vorläufer des weiterentwickelten MR 500 war der MR 6 robust und widerstandsfähig, d.h. er konnte Lebensmittel pürieren, die andere Produkte nicht verarbeiten konnten. Ein wichtiger Schritt auf dem Weg zur Perfektionierung des Handmixers.
