1 Good design is innovative.
The possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design.
2 Good design makes a product useful.
A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.
3 Good design is aesthetic.
The aesthetic quality of a product is integral to its usefulness because products we use every day affect our person and our well-being. But only well-executed objects can be beautiful.
4 Good design makes a product understandable.
It clarifies the product’s structure. Better still, it can make the product talk. At best, it is self-explanatory.
5 Good design is unobtrusive.
Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression.
6 Good design is honest.
It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.
7 Good design is long-lasting.
It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years - even in today’s throwaway society.
8 Good design is thorough to the last detail.
Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.
9 Good design is environmentally friendly.
Design makes an important contribution to the preservation of the environment. It conserves resources and minimises physical and visual pollution throughout the lifecycle of the product.
10 Good design is as little design as possible.
Less, but better - because it concentrates on the essential aspects, and the products are not burdened with nonessentials. Back to purity, back to simplicity.
1953 | Braun Factory
Braun Multimix Blender
The 50's established the milkshake as a western staple, enabled in part by the Multimix, the state-of-the-art blender with a detachable mixing glass container. It cuts ingredients with industrial-grade efficacy. Still widely in use today.
1957 | Gerd Alfred Müller
KM3/31
A hugely influential blender or “food processor” as it was known that birthed a whole new product category: “kitchen machines” or appliances. With its hyper-reduced, simple and useful design one of the most influential industrial products of all time.
1963 | Reinhold Weiss
KSM 1/11
Design doesn’t get much more minimalistic than this: a coffee grinder so purpose-built it needed just one, centrally placed button to operate. Finely ground beans were just a finger click away.
1963 | Reinhold Weiss
HT 2
这款烤面包机时尚精简的设计激发了著名艺术家 Richard Hamilton 的灵感，他的一件作品就源于此烤面包机（恰好名为“烤面包机”）。噢，它还把面包烤得恰到好处。
1972 | Florian Seiffert
KF 20
KF 20 采用类似于水塔的堆叠垂直设计，名为 Aromaster。这款电热咖啡壶因其非传统形状而广为人知，为日常晨间过滤咖啡增添了一抹非凡魅力。
1972 | Jürgen Greubel，Dieter Rams
MPZ 22
这款电动榨汁机也叫做 Citromatic 榨汁机，几十年来一直是世界各地厨房中可靠且方便清洗的主要产品。博朗花了二十多年才决定对原始设计进行更新。
1981 | Ludwig Littmann
MR 6
MR 6 是更复杂的 MR 500 的前身，坚固耐用，这意味着它可以搅拌其他产品无法处理的食物。完善手持式搅拌机的重要踏脚石。
1984 | Hartwig Kahlcke
KF 40
这款咖啡机在博朗内部是有争议的，因为它是由成本效益高的聚丙烯制成的，而不是更坚固的聚碳酸酯——博朗的首选塑料。因此，KF 40 的波纹表面提出了一种设计解决方案，赢得了 Dieter Rams 的支持。
2016 | Markus Orthey，Ludwig Littmann
MultiQuick 9
一台全功能的食品搅拌机，将设备的功能浓缩成一个简单的手持式'棒'。精简设计的定义：紧凑而强大。
