Braun.
Designed for what matters.

We believe that good design can make lives better - 100 years ago, now and in the future.

For 100 years, Braun has kept to three important principles, inspired by people: Good design is simple, useful and built to last. Until today, people all over the world turn to us because Braun products make life better. They trust in our brand when it counts the most: Whether they want to prepare that special dinner for a first date, iron their best shirt for an important job interview or prepare a vast breakfast for the whole family.

From inventor’s workshop to global brand

Ingenious.

In the early 1920s, engineer Max Braun founds a machine-building workshop in Frankfurt am Main. On the strength of its groundbreaking inventions for the emerging radio broadcasting industry, the firm opens its own factory building with 400 employees in 1928.

Helpful.

During the postwar period, Braun expands its product range with newly developed devices that simplify everyday life. In 1950, simultaneously with the first foil shaver, the Multimix food processor makes its market debut, inaugurating the company’s household line.

Visionary.

After the sudden death of Max Braun, his sons take the company helm in the early fifties. They lay the groundwork for a people-focused corporate culture that extends to all areas of the company – from its letterhead to its exhibition stands, its health service to its whole-foods cafeteria.

Less, but better.

Under the aegis of design legend Dieter Rams, Braun’s radical new Bauhaus-inspired, functional product design sets a new style standard. The company won a rapid succession of national and international prizes and awards for its products. Braun became world-famous as a design brand, and the company became the first to introduce “good design” to the mass market.

Innovative.

Braun reaches the limits of a family-run firm. In the late sixties, Gillette takes over the successful enterprise with its 5,700 employees. This opens up new markets and distribution channels to Braun. Investments increase the company’s innovative strength and broaden its product range, which soon grows to include coffeemakers and electric irons. Characteristic German design, quality and engineering prowess bolster Braun’s standing against cheaply produced competing products.

Today.

Procter & Gamble’s takeover of Gillette in 2005 makes Braun one of twenty-four global brands of the largest consumer-product group in the world. P&G transfers the rights to the Braun brand in the area of household appliances to De’Longhi S.p.A. in 2012. Along with the corresponding patents and production facilities, De’Longhi acquires a large part of Braun’s employees, thereby ensuring that Braun household appliances will continue to offer distinctive design, technological innovation and reliable quality far into the future.

Braun a fabriqué le robot culinaire KM 3 pendant plus de trente ans.

Ici, vous pouvez voir le modèle KM 3-31 de 1957. Le développement du KM 3 a commencé avec la construction d’un modèle d’essai pour déterminer la vitesse de rotation la plus appropriée pour l’entraînement. Après de nombreux essais de mélange et de pétrissage, l’équipe de développement a conçu l’unité d’entraînement. Pour ce qui est de la forme du KM 3, le bureau d’études a développé différents modèles de plaque de base, de bol, de bras mélangeur et de socle moteur qui ont été combinés avec la technologie jusqu’à l’apparition du premier modèle de pré-production, le wistar.

Les 10 principes d’un bon design par Dieter Rams

Engagé en tant qu’architecte pour réaménager les bureaux de Braun, Dieter Rams est devenu l’un des plus grands designers de son temps, a développé le style singulier de Braun et a rédigé un manuel qui fait référence : Les 10 principes d’un bon design.

1 Un bon design est innovant.

Les possibilités d’innovation ne sont, en aucun cas, épuisées. Le développement technologique offre toujours de nouvelles opportunités de design innovant.

2 Un bon design rend un produit utile.

Un produit est acheté pour être utilisé. Il doit répondre à certains critères, non seulement fonctionnels, mais aussi psychologiques et esthétiques. Un bon design met l’accent sur l’utilité d’un produit tout en ignorant tout ce qui pourrait lui nuire.

3 Good design is aesthetic.

The aesthetic quality of a product is integral to its usefulness because products we use every day affect our person and our well-being. But only well-executed objects can be beautiful.

4 Good design makes a product understandable.

It clarifies the product’s structure. Better still, it can make the product talk. At best, it is self-explanatory.

5 Good design is unobtrusive.

Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression.

6 Good design is honest.

It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.

7 Good design is long-lasting.

It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years - even in today’s throwaway society.

8 Good design is thorough to the last detail.

Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.

9 Good design is environmentally friendly.

Design makes an important contribution to the preservation of the environment. It conserves resources and minimises physical and visual pollution throughout the lifecycle of the product.

Braun Design is environmentally friendly.

10. Gutes Design bedeutet so wenig Design wie möglich.

Weniger, aber besser – denn es konzentriert sich auf das Wesentliche und die Produkte werden nicht mit Unwesentlichem belastet. Zurück zur Reinheit, zurück zur Einfachheit.

Hier geht's zur Videotour durch das Braun Museum in Kronberg bei Frankfurt.

Das Braun Museum zeigt die großartige Geschichte von Braun mit vielen Einblicken und interessanten Daten und Fakten zu Produkten von damals und heute.

Εργαζόμαστε για μια καλύτερη ζωή - στο παρελθόν, στο παρόν και στο μέλλον.

1953 | Εργοστάσιο Braun

Μπλέντερ Braun Multimix

Η δεκαετία του 50 εδραίωσε το μιλκσέικ ως βασικό αγαθό του δυτικού κόσμου, του υπερσύγχρονου μπλέντερ με αποσπώμενο γυάλινο δοχείο ανάμειξης. Κόβει τα συστατικά με αποτελεσματικότητα βιομηχανικού επιπέδου. Χρησιμοποιείται ευρέως ακόμα και σήμερα.

Braun Multimix Blender – Braun Factory 1953

1957 | Gerd Alfred Müller

KM3/31

En yderst indflydelsesrig blender eller "foodprocessor", som den var kendt som, gav plads til en helt ny produktkategori: "køkkenmaskiner". Med dets hyperreducerede, enkle og nyttige design et af de mest indflydelsesrige industrielle produkter nogensinde.

1963 | Reinhold Weiss

KSM 1/11

Design bliver ikke meget mere minimalistisk end dette: En kaffekværn, der var så specialiseret, at den kun skulle bruge én centralt placeret knap for at fungere. Fintmalede bønner var kun et klik med fingeren væk.

1963 | Reinhold Weiss

HT 2

Denne brødristers elegante, reducerede design var så inspirerede til den kendte kunstner Richard Hamilton, at han baserede et af hans værker (med titlen "Toaster") på den. Og så ristede den også brød helt perfekt.

1972 | Florian Seiffert

KF 20

Med et stablet, lodret design, der lignede et vandtårn, var KF 20 kendt som Aromaster. Denne kaffemaskine er straks genkendelig for sin utraditionelle form og har tilføjet et strejf af noget fremragende til den daglige kop filterkaffe.

1972 | Jürgen Greubel, Dieter Rams

MPZ 22

Denne elektriske saftpresser, også kendt som citromatic, var pålidelig og utrolig nem at rengøre og fandtes i køkkener over hele verden i årtier. Det tog over to årtier, før Braun besluttede, at det oprindelige design skulle opdateres.

1981 | Ludwig Littmann

MR 6

A precursor of the more sophisticated MR 500, the MR 6 was sturdy and tough, meaning it could blend foods that other products couldn't handle. An important stepping stone on the way to perfecting the handheld blender.

1984 | Hartwig Kahlcke

KF 40

This coffeemaker was somehow controversial within Braun, being made of cost-efficient polypropylene rather than sturdier polycarbonate, Braun's go-to plastic. Hence the KF 40's corrugated surface states a design solution that won over Dieter Rams.

2016 | Markus Orthey, Ludwig Littmann

MultiQuick 9

An all-round food blender that condensed the functionalities of devices many times its size into a simple, handheld 'wand'. The definition of reduced design: compact, yet powerful.

A brief story about the history of Braun household products.

Today’s success of Braun’s household products is based on a company history full of excellent science and thoughtful development. We have brought together a few of Braun’s leading light creations, from the very beginning until today. Even more time travelling and a thrilling online experience awaits if you visit the Virtual Braun Museum.

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Braun.
Designed for what matters.

We believe that good design can make lives better - 100 years ago, now and in the future.

From inventor’s workshop to global brand

Ingenious.

Helpful.

Visionary.

Less, but better.

Innovative.

Today.

Braun a fabriqué le robot culinaire KM 3 pendant plus de trente ans.

Les 10 principes d’un bon design par Dieter Rams

Hier geht's zur Videotour durch das Braun Museum in Kronberg bei Frankfurt.

Εργαζόμαστε για μια καλύτερη ζωή - στο παρελθόν, στο παρόν και στο μέλλον.

A brief story about the history of Braun household products.

Food preparation

Cooking

Breakfast

Σιδέρωμα

Συλλογές

Sustainability

Σέρβις

Search Quick Links

Food preparation

Cooking

Breakfast

Garment Care

Get inspired

Support

Food preparation

Cooking

Breakfast

Garment Care

Get inspired

Support

Braun.Designed for what matters.

We believe that good design can make lives better - 100 years ago, now and in the future.

From inventor’s workshop to global brand

Ingenious.

Helpful.

Visionary.

Less, but better.

Innovative.

Today.

Braun a fabriqué le robot culinaire KM 3 pendant plus de trente ans.

Les 10 principes d’un bon design par Dieter Rams

Hier geht's zur Videotour durch das Braun Museum in Kronberg bei Frankfurt.

Εργαζόμαστε για μια καλύτερη ζωή - στο παρελθόν, στο παρόν και στο μέλλον.

A brief story about the history of Braun household products.

Food preparation

Cooking

Breakfast

Σιδέρωμα

Συλλογές

Sustainability

Σέρβις

Europe

Africa & Middle East

Americas

Asia - Pacific

International

Braun.
Designed for what matters.