Unattraktive Lebensmitte

Imperfect Food

Gegen Food Waste. Für mehr Wertschätzung von Lebensmitteln.

Obst und Gemüse wird oft nur deshalb weggeworfen, weil es nicht attraktiv genug aussieht. Das ist einer der Gründe für die hohe Verschwendung von Lebensmitteln weltweit. Lebensmittel, die nicht „schön“ genug für den Verkauf aussehen, werden bereits bei der Ernte aussortiert. Das heißt, sie schaffen es erst gar nicht in unsere Läden. Und das nur, weil sie unseren hohen ästhetischen Ansprüchen nicht genügen. Zu krumm, zu gerade, zu knotig, zu glatt... Es gibt zahlreiche Gründe, warum Äpfel, Karotten und vieles mehr im Müll landen. Sie mögen unattraktiv aussehen, sind aber trotzdem essbar! Hässliche Lebensmittel schmecken nämlich genauso gut. Wenn sie erst einmal zerkleinert sind, spielt der alte Look keine Rolle mehr.

Viele Kurven, viele Furchen – viel Aroma!

Eingedrückt, krumm, verformt? Ist doch egal: Was wirklich zählt, ist der Geschmack!

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It all starts while shopping

You’d love to open a sack of potatoes and find a heart-shaped one, wouldn’t you? And yet, many food items don’t even make it to the supermarket simply for such cosmetic reasons. The ones that do, like the crooked cucumber or the dented apple, often remain on the shelf. This doesn’t affect the flavour, though, and if an odd appearance doesn’t matter to you, you can buy imperfect fruit and vegetables at weekly markets, farm shops or even directly from the producer. Besides, more and more shops are opening in many towns and cities, selling ‘unpackaged’ food or rescued ‘imperfect’ produce, fresh from the farmers, often at much lower prices. This not only saves you money but also cuts down on packaging waste. If you prefer convenience, you can also have fruit and vegetable boxes delivered directly to your home.

Beauty’s only skin deep…

Groceries are valuable, even if they wouldn’t necessarily win a beauty contest. These tips will help you see that cosmetic imperfections aren’t important at all and that, in the end, it’s the flavour that matters most.

Salad & Sauces

Small flaws? Chop them up, that’s all!

Fruit and vegetables are rejected because of flaws that are often purely cosmetic, usually caused by the weather, among other things. When chopped up and added to a salad or a pasta sauce, however, these natural blemishes go completely unnoticed.

Juices & Smoothies

Ugly fruit juice? Never heard of it!

Optical flaws have no influence on flavour and quality. Dented apples and old, piled up carrots are still good to make a delicious and healthy smoothie or for squeezing juice from them. Add a dash of lemon, honey and ginger, and you have a healthy treat.

Eat the greens

It doesn’t have to be bright green…

Even if the leaves might look damaged or wilted, the vegetable itself is still of perfect quality. Did you know: you can press great juices not only from fruit but also from the green leaves of kohlrabi, radishes, beetroot or carrots.

Jam & Stewed Fruit

Don’t throw away bruised fruit, cook it!

Plums, apricots and peaches are often bruised in transit. But, as long as the skin’s still intact, you can easily boil them down into jams, chutneys or compotes, meaning they’ll last even longer.

Soups & Cakes

Quirky shapes make for fantastic bakes

Whether lumpy, bumpy, bent or slightly damaged – irregularly shaped vegetables are perfect for soups, sauces and salads. Overripe bananas or carrots give your smoothies a deliciously sweet, creamy texture or star in banana bread and healthy carrot cake.

Perfect Recipes for Imperfect Food

Jazz up your fruit and vegetables quickly and easily with our recipe ideas.

Coconut banoffee with chia seeds

Recipe

Toasted bread with mashed beans, cucumber and micro greens

Recipe

One pot frittata

Recipe

Misshapen fruit and veg are just as tasty – our recipe videos.

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Viel zu viele genießbare Lebensmittel landen in der Tonne

Ein Drittel aller weltweit produzierten Lebensmittel wird weggeworfen. Das heißt konkret: Die Lebensmittel, die auf einem Feld so groß wie China angebaut werden, werden nie gegessen. Gründe gibt es viele, unter anderem falsche Erntezeiten, klimatische Bedingungen, fehlerhafte oder schlechte Lagerung oder Transportschäden. Außerdem müssen Äpfel und Karotten in Form, Farbe oder Größe leider bestimmten ästhetischen Anforderungen genügen. Neben Wurzel- und Knollen-Gemüse sowie ölhaltigem Obst macht die Kategorie Obst und Gemüse den größten Teil der Lebensmittel aus, die nach der Ernte nicht in die Läden gelangen.

(Quelle: Statista)

The main thing is flavour

Nothing’s perfect, as they say… the finished product is, though!

Ultimately it is the nutritional values such as vitamins and minerals that count, and, of course, the flavour. Below you can see how perfect and delicious a dish can be, even if it’s prepared with malformed fruit and vegetables.

Quick and easy

Chopping and peeling crooked vegetables and damaged fruit can be a bit of a chore. With our kitchen helpers, you can transform your bulky or bashed and bruised ingredients into delicious dishes in no time at all.

Braun is synonymous with durable products and sustainable design. We also want to do our bit to help combat food waste. The small steps taken along the way might not always be perfect – just like the fruit and veg – but each brings us closer to a solution.

Préparation culinaire

Cuisson

Petit déjeuner

Repassage

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Inspiration

Assistance

Préparation culinaire

Cuisson

Petit déjeuner

Repassage

Promotions

Inspiration

Assistance

Imperfect Food

Gegen Food Waste. Für mehr Wertschätzung von Lebensmitteln.

Viele Kurven, viele Furchen – viel Aroma!

It all starts while shopping

Beauty’s only skin deep…

Perfect Recipes for Imperfect Food

Misshapen fruit and veg are just as tasty – our recipe videos.

Viel zu viele genießbare Lebensmittel landen in der Tonne

The main thing is flavour

Nothing’s perfect, as they say… the finished product is, though!

Quick and easy

Braun is synonymous with durable products and sustainable design. We also want to do our bit to help combat food waste. The small steps taken along the way might not always be perfect – just like the fruit and veg – but each brings us closer to a solution.

Related articles.

Kitchen

Ironing

Service

Liens de recherche rapide

Préparation culinaire

Cuisson

Petit déjeuner

Repassage

Promotions

Inspiration

Assistance

Préparation culinaire

Cuisson

Petit déjeuner

Repassage

Promotions

Inspiration

Assistance

Imperfect Food

Gegen Food Waste. Für mehr Wertschätzung von Lebensmitteln.

Viele Kurven, viele Furchen – viel Aroma!

It all starts while shopping

Beauty’s only skin deep…

Perfect Recipes for Imperfect Food

Misshapen fruit and veg are just as tasty – our recipe videos.

Viel zu viele genießbare Lebensmittel landen in der Tonne

The main thing is flavour

Nothing’s perfect, as they say… the finished product is, though!

Quick and easy

Braun is synonymous with durable products and sustainable design. We also want to do our bit to help combat food waste. The small steps taken along the way might not always be perfect – just like the fruit and veg – but each brings us closer to a solution.

Related articles.

Kitchen

Ironing

Service

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