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Braun MultiQuick System

The world’s largest attachment system* for unlimited versatility.

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Hand blender attachments & accessories

Hand blender attachments & accessories

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Recipe collection

Fun and simple recipes from Braun.

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Black Friday Sale

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Braun. Design for what matters.

Braun.
Designed for what matters.

We believe that good design can make lives better - 100 years ago, now and in the future.

For 100 years, Braun has kept to three important principles, inspired by people: Good design is simple, useful and built to last. Until today, people all over the world turn to us because Braun products make life better. They trust in our brand when it counts the most: Whether they want to prepare that special dinner for a first date, iron their best shirt for an important job interview or prepare a vast breakfast for the whole family.

From inventor’s workshop to global brand

Braun 1920 - Ingenius

Ingenious.

In the early 1920s, engineer Max Braun founds a machine-building workshop in Frankfurt am Main. On the strength of its groundbreaking inventions for the emerging radio broadcasting industry, the firm opens its own factory building with 400 employees in 1928.
Braun 1940 - Helpful

Helpful.

During the postwar period, Braun expands its product range with newly developed devices that simplify everyday life. In 1950, simultaneously with the first foil shaver, the Multimix food processor makes its market debut, inaugurating the company’s household line.
Braun 1951 – Visionary

Visionary.

After the sudden death of Max Braun, his sons take the company helm in the early fifties. They lay the groundwork for a people-focused corporate culture that extends to all areas of the company – from its letterhead to its exhibition stands, its health service to its whole-foods cafeteria.
Braun 1960 – Less, but better

Less, but better.

Under the aegis of design legend Dieter Rams, Braun’s radical new Bauhaus-inspired, functional product design sets a new style standard. The company won a rapid succession of national and international prizes and awards for its products. Braun became world-famous as a design brand, and the company became the first to introduce “good design” to the mass market.
Braun 1967 – Innovative

Innovative.

Braun reaches the limits of a family-run firm. In the late sixties, Gillette takes over the successful enterprise with its 5,700 employees. This opens up new markets and distribution channels to Braun. Investments increase the company’s innovative strength and broaden its product range, which soon grows to include coffeemakers and electric irons. Characteristic German design, quality and engineering prowess bolster Braun’s standing against cheaply produced competing products.
Braun today

Today.

Procter & Gamble’s takeover of Gillette in 2005 makes Braun one of twenty-four global brands of the largest consumer-product group in the world. P&G transfers the rights to the Braun brand in the area of household appliances to De’Longhi S.p.A. in 2012. Along with the corresponding patents and production facilities, De’Longhi acquires a large part of Braun’s employees, thereby ensuring that Braun household appliances will continue to offer distinctive design, technological innovation and reliable quality far into the future.
Braun KM 3 food processor

Braun produced the KM 3 food processor for more than three decades.

Here you can see the KM 3-31 model from 1957. The development of the KM 3 began with the construction of a test model to determine the most suitable rotational speed for the drive. After extensive mixing and kneading trials, the development team designed the drive unit. When it came to the form of the KM 3, the design department developed various models of the base plate, bowl, mixing arm and motor base that were combined with the technology until the first preproduction model, the wistar, emerged.

The 10 Principles of Good Design by Dieter Rams

Hired as an architect for redesigning Braun’s office Dieter Rams became one of the leading designers, who developed Braun’s memorable design language and defined the 10 principles of good design, a design manual that is still relevant today.

1 Good design is innovative.

The possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design.

Braun innovative Design – Radio

2 Hyvä muotoilu tekee tuotteesta hyödyllisen.

Tuote ostetaan käytettäväksi. Sen on täytettävä tietyt kriteerit, ei vain toiminnalliset, vaan myös psykologiset ja esteettiset kriteerit. Hyvä muotoilu korostaa tuotteen hyödyllisyyttä ja jättää pois kaiken mahdollisesti sitä heikentävän.

Braun useful Design – Citrus Juicer

3 Hyvä muotoilu on esteettistä.

Tuotteen esteettinen laatu on olennainen osa sen hyödyllisyyttä, sillä päivittäin käyttämämme tuotteet vaikuttavat meihin ihmisinä sekä myös hyvinvointiimme. Mutta vain hyvin toteutetut esineet voivat olla kauniita.

Braun innovative Design – Radio

4 Hyvä muotoilu tekee tuotteesta ymmärrettävän.

Se selventää tuotteen rakennetta. Ja se voi jopa saada tuotteen puhumaan. Parhaimmillaan muotoilu on itsestään selvää.

Braun innovative Design – Radio

5 Hyvä muotoilu on huomaamatonta.

Jonkin tarkoituksen täyttävät tuotteet ovat kuin työkaluja. Ne eivät ole koriste-esineitä eivätkä taideteoksia. Niiden muotoilun tulisi siksi olla sekä neutraalia että hillittyä, jotta ne jättävät tilaa käyttäjän itseilmaisulle.

Braun Design is unobtrusive.

6 Hyvä suunnittelu on rehellistä.

Se ei tee tuotteesta innovatiivisempaa, tehokkaampaa tai arvokkaampaa kuin mitä se oikeasti on. Se ei yritä manipuloida kuluttajaa lupauksilla, joita ei voida pitää.

Braun Design is honest.

7 Hyvä muotoilu kestää pitkään.

Hyvä muotoilu välttää muodikkuuteen pyrkimistä, eikä se siksi vaikuta koskaan vanhanaikaiselta. Muodikkaasta muotoilusta poiketen hyvä muotoilu kestää useita vuosia – jopa nykypäivän kertakäyttöisessä yhteiskunnassa.

Braun Design is long-lasting.

8 Hyvä muotoilu on perusteellista aina viimeiseen yksityiskohtaan asti.

Mikään ei saa olla sattumanvaraista tai umpimähkäistä. Muotoiluprosessin huolellisuus ja tarkkuus osoittavat kunnioitusta kuluttajaa kohtaan.

Braun Design is thorough

9 Hyvä muotoilu on ympäristöystävällistä.

Muotoilulla on tärkeä rooli ympäristön suojelussa. Se säästää luonnonvaroja ja minimoi fyysisen ja visuaalisen saasteen tuotteen koko elinkaaren ajan.

Braun Design  is environmentally friendly.

10 Good design is as little design as possible.

Less, but better - because it concentrates on the essential aspects, and the products are not burdened with nonessentials. Back to purity, back to simplicity.

Braun Design – Less is more

Take a video tour through the Braun Museum in Kronberg, near Frankfurt.

The Braun Museum showcases the great history of Braun with many insides and interesting facts and figures about products from the past and today.

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Braun museum - Coffee machines

We're building for a better life - back then, now and in the future.

1953 | Braun Factory

Braun Multimix Blender

The 50's established the milkshake as a western staple, enabled in part by the Multimix, the state-of-the-art blender with a detachable mixing glass container. It cuts ingredients with industrial-grade efficacy. Still widely in use today.

Braun Multimix Blender – Braun Factory 1953

1957 | Gerd Alfred Müller

KM3/31

A hugely influential blender or “food processor” as it was known that birthed a whole new product category: “kitchen machines” or appliances. With its hyper-reduced, simple and useful design one of the most influential industrial products of all time.

Braun Food Processor

1963 | Reinhold Weiss

KSM 1/11

Design doesn’t get much more minimalistic than this: a coffee grinder so purpose-built it needed just one, centrally placed button to operate. Finely ground beans were just a finger click away.

Braun Coffee Grinder

1963 | Reinhold Weiss

HT 2

This toaster’s sleek, reduced design so inspired renowned artist Richard Hamilton that he based one of his works (aptly titled ‘Toaster’) on it. Oh, and it also browned bread to perfection.

Braun Toaster

1972 | Florian Seiffert

KF 20

Med et stablet, lodret design, der lignede et vandtårn, var KF 20 kendt som Aromaster. Denne kaffemaskine er straks genkendelig for sin utraditionelle form og har tilføjet et strejf af noget fremragende til den daglige kop filterkaffe. 

Braun Coffee Maker Aromaster

1972 | Jürgen Greubel, Dieter Rams

MPZ 22

Denne elektriske saftpresser, også kendt som citromatic, var pålidelig og utrolig nem at rengøre og fandtes i køkkener over hele verden i årtier. Det tog over to årtier, før Braun besluttede, at det oprindelige design skulle opdateres.

Braun Citrus Juicer

1981 | Ludwig Littmann

MR 6

Som forløber for den mere sofistikerede MR 500 var MR 6 robust og solid, hvilket betød, at den kunne blende fødevarer, som andre produkter ikke kunne håndtere. En vigtig milepæl på vejen til perfektion af den håndholdte blender.

Braun Handblender

1984 | Hartwig Kahlcke

KF 40

Denne kaffemaskine var kontroversiel for Braun, da den var lavet af omkostningseffektiv polypropylen frem for mere robust polykarbonat, Brauns foretrukne plastmateriale. Derfor er KF40's bølgede overfladen en designløsning, der fik Dieter Rams med.

Braun Coffee Maker

2016 | Markus Orthey, Ludwig Littmann

MultiQuick 9

An all-round food blender that condensed the functionalities of devices many times its size into a simple, handheld 'wand'. The definition of reduced design: compact, yet powerful.

Braun Handblender
Braun Museum

A brief story about the history of Braun household products.

Today’s success of Braun’s household products is based on a company history full of excellent science and thoughtful development. We have brought together a few of Braun’s leading light creations, from the very beginning until today. Even more time travelling and a thrilling online experience awaits if you visit the Virtual Braun Museum.
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​​​​​​​Visit the Museum
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