Less food waste - Imperfect food | Braun Household

Imperfect Food

Hate waste. Love imperfect.

Fruit and vegetables that have been discarded, simply because they don’t look perfect, account for a serious share of the global food waste problem. Most of the time, misshaped produce is already separated out during the harvest and doesn’t even make it to the market, only because it does not meet our aesthetic expectations. Too bent, too straight, too knobbly, too smooth – there are numerous reasons why so many perfectly edible apples, carrots and the like end up in the bin. However, these less attractive products taste just as delicious and, once you’ve chopped them up and added them to your delicious meal, it doesn’t even matter what they’ve looked like before anyway.

Extra arms, extra ears, extra flavour

Who cares about lumps, bumps and irregular shapes? It’s the flavour that counts, isn’t it?

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Tout commence en faisant les courses

N'aimeriez-vous pas ouvrir un sac de pommes de terre et y trouver une pomme de terre en forme de cœur ? Et pourtant, de nombreux produits n'arrivent même pas au supermarché à cause de leur apparence. Ceux qui y parviennent, comme le concombre tordu ou la pomme cabossée, restent souvent sur les étagères. Toutefois, ces anomalies n'affectent pas le goût. Vous pouvez acheter des fruits et des légumes imparfaits au marché, dans les magasins de produits frais ou même directement auprès de l'agriculteur. Dans de nombreuses villes, on trouve également de plus en plus de magasins qui proposent des aliments non emballés ou imparfaits provenant directement de l'agriculteur à des prix souvent plus bas. De cette façon, non seulement vous économisez de l'argent, mais vous réduisez également la quantité d'emballages. Si vous préférez la commodité, vous pouvez également vous faire livrer une séléction de fruits et légumes des producteurs de proximité directement à votre domicile.

Beauty’s only skin deep…

Groceries are valuable, even if they wouldn’t necessarily win a beauty contest. These tips will help you see that cosmetic imperfections aren’t important at all and that, in the end, it’s the flavour that matters most.

Salad & Sauces

Small flaws? Chop them up, that’s all!

Fruit and vegetables are rejected because of flaws that are often purely cosmetic, usually caused by the weather, among other things. When chopped up and added to a salad or a pasta sauce, however, these natural blemishes go completely unnoticed.

Juices & Smoothies

Ugly fruit juice? Never heard of it!

Optical flaws have no influence on flavour and quality. Dented apples and old, piled up carrots are still good to make a delicious and healthy smoothie or for squeezing juice from them. Add a dash of lemon, honey and ginger, and you have a healthy treat.

Eat the greens

It doesn’t have to be bright green…

Even if the leaves might look damaged or wilted, the vegetable itself is still of perfect quality. Did you know: you can press great juices not only from fruit but also from the green leaves of kohlrabi, radishes, beetroot or carrots.

Jam & Stewed Fruit

Don’t throw away bruised fruit, cook it!

Plums, apricots and peaches are often bruised in transit. But, as long as the skin’s still intact, you can easily boil them down into jams, chutneys or compotes, meaning they’ll last even longer.

Soups & Cakes

Quirky shapes make for fantastic bakes

Whether lumpy, bumpy, bent or slightly damaged – irregularly shaped vegetables are perfect for soups, sauces and salads. Overripe bananas or carrots give your smoothies a deliciously sweet, creamy texture or star in banana bread and healthy carrot cake.

Perfect Recipes for Imperfect Food

Jazz up your fruit and vegetables quickly and easily with our recipe ideas.

One pot frittata

Recipe

Coconut banoffee with chia seeds

Recipe

Toasted bread with mashed beans, cucumber and micro greens

Recipe

Your Braun kitchen helpers for a perfect change:

Braun MultiQuick 9 Handblender with attachments

Shop now MultiQuick 9 Hand blender

Shop now PowerBlend 9 Jug blender

Shop now IdentityCollection Spin juicer

Misshapen fruit and veg are just as tasty – our recipe videos.

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Viel zu viele genießbare Lebensmittel landen in der Tonne

Ein Drittel aller weltweit produzierten Lebensmittel wird weggeworfen. Das heißt konkret: Die Lebensmittel, die auf einem Feld so groß wie China angebaut werden, werden nie gegessen. Gründe gibt es viele, unter anderem falsche Erntezeiten, klimatische Bedingungen, fehlerhafte oder schlechte Lagerung oder Transportschäden. Außerdem müssen Äpfel und Karotten in Form, Farbe oder Größe leider bestimmten ästhetischen Anforderungen genügen. Neben Wurzel- und Knollen-Gemüse sowie ölhaltigem Obst macht die Kategorie Obst und Gemüse den größten Teil der Lebensmittel aus, die nach der Ernte nicht in die Läden gelangen.

(Quelle: Statista)

The main thing is flavour

Nothing’s perfect, as they say… the finished product is, though!

Ultimately it is the nutritional values such as vitamins and minerals that count, and, of course, the flavour. Below you can see how perfect and delicious a dish can be, even if it’s prepared with malformed fruit and vegetables.

Quick and easy

Chopping and peeling crooked vegetables and damaged fruit can be a bit of a chore. With our kitchen helpers, you can transform your bulky or bashed and bruised ingredients into delicious dishes in no time at all.

Did you know…

…how to make limp lettuce fresh again?

Don't throw away that limp lettuce just yet! Did you know you can bring it back to life by soaking it in cold water with lemon juice? This simple trick is a real hit for anyone who loves fresh, crisp greens.

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Braun est synonyme de produits de conception durable qui durent. Nous voulons, nous aussi, apporter notre contribution à la lutte contre le gaspillage alimentaire. Les petits pas que nous faisons en cours de route ne sont peut-être pas toujours parfaits - comme les fruits et légumes parfois - mais ils nous rapprochent à chaque fois de la solution.

Food preparation

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Food preparation

Cooking

Breakfast

Garment Care

Get inspired

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Imperfect Food

Hate waste. Love imperfect.

Extra arms, extra ears, extra flavour

Tout commence en faisant les courses

Beauty’s only skin deep…

Perfect Recipes for Imperfect Food

Your Braun kitchen helpers for a perfect change:

Misshapen fruit and veg are just as tasty – our recipe videos.

Viel zu viele genießbare Lebensmittel landen in der Tonne

The main thing is flavour

Nothing’s perfect, as they say… the finished product is, though!

Quick and easy

Did you know…

Related articles.

Food preparation

Cooking

Breakfast

Ironing

Collections

Sustainability

Service

Search Quick Links

Food preparation

Cooking

Breakfast

Garment Care

Get inspired

Support

Food preparation

Cooking

Breakfast

Garment Care

Get inspired

Support

Imperfect Food

Hate waste. Love imperfect.

Extra arms, extra ears, extra flavour

Tout commence en faisant les courses

Beauty’s only skin deep…

Perfect Recipes for Imperfect Food

Your Braun kitchen helpers for a perfect change:

Misshapen fruit and veg are just as tasty – our recipe videos.

Viel zu viele genießbare Lebensmittel landen in der Tonne

The main thing is flavour

Nothing’s perfect, as they say… the finished product is, though!

Quick and easy

Did you know…

Related articles.

Food preparation

Cooking

Breakfast

Ironing

Collections

Sustainability

Service

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