Young couple in kitchen preparing strawberry smoothie with Braun MultiQuick 9 Hand blender

Hand blenders

Perfect blending results

Learn more
Young couple in kitchen preparing strawberry smoothie with Braun MultiQuick 9 Hand blender

Hand blenders

Perfect blending results

Learn more
Braun Hand blender attachments

Hand blender attachments

Experience the versatility.

Learn more
Mother and daughter are baking. Mum is mixing the dough with a Braun MultiMix HM5137WH

Hand mixers

Bring out the joy of cooking and baking.

Learn more
Woman preparing a mixed friut juice with Braun PowerBlend 9 Jug blender.

Jug blenders

Blend sauces, icy drinks & more.

Learn more
Woman in kitchen preparing a red berry smoothie with Braun PurEase Food processor.

Food processors

Compact. Intelligent. Strong. Unmistakably Braun.

Learn more
Braun Identity Collection Food steamer FS 5100 White on a ktchen desk next to a plate with fish and vegetables.

Food steamer

Purely what you need for healthy cooking. Fast and convenient.

Learn more
Mother and daughter prepare a quiche at the table.

Multifunctional contact grills

All in one. Perfectly grilled meat and much more.

Learn more
Mother and daughter prepare a quiche at the table.

Multifunctional contact grills

All in one. Perfectly grilled meat and much more.

Learn more
Braun Snack maker

Snack Maker

All your favorite snacks in a snap.

Learn more
Braun MultiFry 3 air fryer standing on a kitchen desk, surrounded by plates with various dishes.

Airfryer

Discover ultimate convenience.

Learn more
Woman takes a cup of coffee from the Braun MultiServe Coffee machine

Coffee makers

Intuitive design. Inviting aroma

Learn more
Woman takes a cup of coffee from the Braun MultiServe Coffee machine

Coffee makers

Intuitive design. Inviting aroma

Learn more
Braun WK_5115 Water kettle

Water kettles

Fast and reliable with a unique design.

Learn more
Woman preparing a fresh orange juice with Braun CitrusQuick 5 Citrus juicers.

Citrus juicers

Fresh juice made fast & easy.

Learn more
A tasty, toasty start to your day.

Toaster

A tasty, toasty start to your day.

Learn more
Man preparing a green smoothie with Braun IdentityCollection Spin juicer

Spin juicers

Make the most out of your fruits.

Learn more
Braun PurEase Collection, the whole range of Products

PurEase Collection

Breakfast made beautifully. Morning made simple.

Learn more
Braun PurShine Collection, the whole range of Products

PurShine Collection

Brighten up your morning.

Learn more
Braun ID Breakfast Collection, the whole range of Products

ID Breakfast Collection

Start the day your way. Breakfast made just the way you like it.

Learn more
Braun Breakfast Series 1 Collection, the whole range of Products

Breakfast Series 1

Just what you need. Start your day off right.

Learn more
Braun Steam generator irons

Steam generator irons

Top results faster & easier.

Learn more
The Braun CareStyle 9 Steam generator iron in black on a side desk beside a pile of freshly folded laundry.

Steam generator irons

Top results faster & easier.

Learn more
Braun Steam irons

Steam irons

Flawless ironing quick & easy.

Learn more
Braun QuickStyle

Garment steamers

Perfect your style.

Learn more
Sustainability: Good design is long-lasting.

Sustainability at Braun

Good design is long-lasting.

Learn more
Sustainability: Good design is long-lasting.

Sustainability at Braun

Good design is long-lasting.

Learn more
en-NavCard-hand-blender-attachments-1080x720.jpg

Hand blender attachments & accessories

Experience the versatility.

Learn more
Sanitization function of all Braun steam irons adn steam generating irons

Sanitization funcion

Kills more than 99.99% of viruses and bacteria¹

Learn more
Recipes with Braun Household

Recipe collection

Fun and simple recipes from Braun.

Learn more
Woman in the kitchen working with the Braun MultiQuick hand blender 9 and preparing food with the Fodd processor attachment. The full range of attachments is on the kitchen table.

Support & Service

How can we help you?

Need help?
Discover more Braun products

Personal care

Discover Braun's hair removal, grooming & skin care products.

Learn more

Less food waste

Stop food ending up in the bin: Shop sensibly and seasonally.

seasonal-shopping_header.jpg
Print

If you buy too much, you’ll throw a lot away. Or, looking at it a different way, reducing food waste starts in your cart at the supermarket. It’s not hard to check what you already have in the cupboard and fridge, plan ahead and buy only what you need – and it also makes your weekly shop much easier.
seasonal-shopping_image-copy-1-shop-planning.jpg

Planning your shop properly

We’ve all been there. You haven’t made a list, you’re short on time and rush into the supermarket. You throw everything that catches your eye into the trolley, whatever takes your fancy at that moment. Very soon, you’ll be taking home more food than you can eat.

In order to avoid buying things you don’t actually need and resist the temptation to make spontaneous purchases, write a list at home to stay organised when buying groceries. This way, we can all reduce the food we waste and boost our bank balance at the same time.

Tips for more sustainable shopping

Which fruit and vegetables you put in your trolley, whether you opt for tinned goods or frozen and your choice of meat – it has an impact on the environment. We’ve put together a few tips to help you shop more sustainably and consciously.

seasonal-shopping_slider_check-your-stocks_card-1.jpg

Check your stocks

What are your essentials in the kitchen?

Checking your cupboards and fridge on a daily basis makes it easier to plan your shopping. What do you have in, what items are missing and what do you need to use soon? This helps you to maintain an overview of what you need on your shopping list. In addition to fresh produce, there will be some items you use regularly. It can help to keep a list of the products and ingredients you like to keep in your cupboard, fridge and freezer so that you always have them to hand.
seasonal-shopping_slider_weekly-plan_card-2.jpg

Make a plan for the week

Know exactly what needs to be on the list

A weekly plan is a dependable companion. What have you got on? Will you have any visitors? Which days will you need a snack for on-the-go? Think about what you might eat in the next few days and write a shopping list based on the ingredients you’ll need. This way, you know just what you need to buy and how much. And, so that you don’t end up buying more than originally planned, don’t go shopping on an empty stomach.
seasonal-shopping_slider_keep-things-in-proportion_card-3.jpg

Keep things in proportion

Buy food according to your needs

Ideally, you try to buy perishable foods like fish and meat only when you know you will eat them soon. By contrast, fruit and vegetables will last longer when stored correctly and so can be purchased in advance. Tip: Don’t be afraid to buy fruit and vegetables with imperfections. It’s easy to remove them – and your apple will still taste every bit as good as its undamaged counterparts. Unfortunately, some retailers often end up throwing away goods with visible imperfections.
seasonal-shopping_slider_keep-calm-shop-on_card-4.jpg

Keep calm and shop on

Take your time and pay attention to unit sizes

Special offers, free samples and full shelves – the wide variety of food on offer is enticing, especially if you go to the supermarket when hungry or in a hurry. Give yourself enough time to make a plan and go shopping so you can compare prices and quality in peace. Just a little hint: Cut-price bulk products can seem attractive, but only as long as they are not going to waste. Take your time when shopping and think about what you really need.
seasonal-shopping_slider_reduce-retail-waste_card-5.jpg

Escolha as suas compras com consciência

Como os nossos comportamentos de compra podem ajudar a reduzir o desperdício

Como consumidores temos a obrigação de ajudar a reduzir o volume de resíduos e desperdício. Frutas e vegetais com pequenas imperfeições costumam ser descartados sem necessidade (estão bons!), assim como outros produtos similares. Não precisa comprar produtos lácteos com data de validade de 15 dias se os vai consumir em cerca de 3 ou 4. O pão que comprou ontem ainda estará bom daqui a 2 dias - faça torradas, tostas, croutons, pão ralado, rabanadas... a lista é imensa. Além de reduzir o desperdício, todas estas dicas ainda o ajudam a economizar. Várias lojas reduzem mesmo o preço das mercadorias quando estas se aproximam do fim da validade, fique atento.
seasonal-shopping_slider_prioritise-seasonal_card-6.jpg

Reduza a sua pegada ambiental

Priorize produtos sazonais e regionais

Quem não adora frutas de verão durante o inverno? Embora seja confortável esta acessibilidade ao longo de todo o ano, não é a melhor escolha para a nossa pegada ambiental. É importante priorizar o consumo de produtos sazonais sempre que possível. Compre frutas e vegetais da estação e fique atento ao seu local de origem. Alimentos cultivados e produzidos localmente terão sido menos transportados, logo, poluíram menos até chegar ao seu supermercado (menos emissões de CO2). Os alimentos produzidos localmente também gastam menos material para serem embalados e consomem muito menos energia com necessidades de armazenamento. Todas estes pequenos contributos destacam a importância de comprar alimentos regionais e sazonais.

Other aspects to keep in mind when shopping for groceries

 
  • Buy fresh produce, ideally organic products or products with an environmental sticker or label. Mass-produced food products contain lots of additives and it is often difficult to identify where their ingredients came from.​​​​​​​
     
  • If possible, buy unpackaged fruit and vegetables; not only does this avoid waste, it also means you can buy exactly the quantity you need. Local weekly markets are usually particularly good for this.
     
  • When shopping, avoid using plastic bags and instead bring your own carrier bags, jute bags, reusable fruit and vegetable nets and foldable crates.
     
an_ADP-VidB_Video-DIY-Jute-Bag-2_thumbnail_1920x1080.jpg

Good design should be simple. We believe this is an important principle when it comes to reducing food waste. This is why we provide tips that anyone can put into practice, whatever their circumstances.

Related articles.

Less food waste

Fresher and tastier for longer: How to store food

teaser_how-to-store-food_header.jpg

Imperfect food

Hate waste. Love imperfect.

less-food-waste_image-copy-6-imperfect-food.png
Loading