Braun.
Designed for what matters.

We believe that good design can make lives better - 100 years ago, now and in the future.

For 100 years, Braun has kept to three important principles, inspired by people: Good design is simple, useful and built to last. Until today, people all over the world turn to us because Braun products make life better. They trust in our brand when it counts the most: Whether they want to prepare that special dinner for a first date, iron their best shirt for an important job interview or prepare a vast breakfast for the whole family.

From inventor’s workshop to global brand

Ingenious.

In the early 1920s, engineer Max Braun founds a machine-building workshop in Frankfurt am Main. On the strength of its groundbreaking inventions for the emerging radio broadcasting industry, the firm opens its own factory building with 400 employees in 1928.

Helpful.

During the postwar period, Braun expands its product range with newly developed devices that simplify everyday life. In 1950, simultaneously with the first foil shaver, the Multimix food processor makes its market debut, inaugurating the company’s household line.

Visionary.

After the sudden death of Max Braun, his sons take the company helm in the early fifties. They lay the groundwork for a people-focused corporate culture that extends to all areas of the company – from its letterhead to its exhibition stands, its health service to its whole-foods cafeteria.

Less, but better.

Under the aegis of design legend Dieter Rams, Braun’s radical new Bauhaus-inspired, functional product design sets a new style standard. The company won a rapid succession of national and international prizes and awards for its products. Braun became world-famous as a design brand, and the company became the first to introduce “good design” to the mass market.

Innovative.

Braun reaches the limits of a family-run firm. In the late sixties, Gillette takes over the successful enterprise with its 5,700 employees. This opens up new markets and distribution channels to Braun. Investments increase the company’s innovative strength and broaden its product range, which soon grows to include coffeemakers and electric irons. Characteristic German design, quality and engineering prowess bolster Braun’s standing against cheaply produced competing products.

Today.

Procter & Gamble’s takeover of Gillette in 2005 makes Braun one of twenty-four global brands of the largest consumer-product group in the world. P&G transfers the rights to the Braun brand in the area of household appliances to De’Longhi S.p.A. in 2012. Along with the corresponding patents and production facilities, De’Longhi acquires a large part of Braun’s employees, thereby ensuring that Braun household appliances will continue to offer distinctive design, technological innovation and reliable quality far into the future.

Braun produced the KM 3 food processor for more than three decades.

Here you can see the KM 3-31 model from 1957. The development of the KM 3 began with the construction of a test model to determine the most suitable rotational speed for the drive. After extensive mixing and kneading trials, the development team designed the drive unit. When it came to the form of the KM 3, the design department developed various models of the base plate, bowl, mixing arm and motor base that were combined with the technology until the first preproduction model, the wistar, emerged.

Οι 10 Αρχές του Καλού Σχεδιασμού από τον Dieter Rams

Ο Dieter Rams έγινε ένας από τους κορυφαίους σχεδιαστές, ο οποίος ανέπτυξε τη μνημειώδη σχεδιαστική γλώσσα σχεδιασμού της Braun και καθόρισεπροσδιόρισε τις 10 αρχές του καλού σχεδιασμού, ένα εγχειρίδιο σχεδιασμού που παραμένει επίκαιρο μέχρι σήμερα.

1 Ο καλός σχεδιασμός είναι καινοτόμος.

Οι δυνατότητες για καινοτομία δεν εξαντλούνται, με κανένα τρόπο. Η τεχνολογική ανάπτυξη προσφέρει πάντα νέες ευκαιρίες για καινοτόμο σχεδιασμό.

2 Ο καλός σχεδιασμός κάνει ένα προϊόν χρήσιμο.

Ένα προϊόν αγοράζεται για να χρησιμοποιηθεί. Πρέπει να πληροί ορισμένα κριτήρια, όχι μόνο λειτουργικά, αλλά και αισθητικά. Ο καλός σχεδιασμός δίνει έμφαση στη χρησιμότητα ενός προϊόντος.

3 Ο καλός σχεδιασμός είναι καλαίσθητος.

Η αισθητική ποιότητα ενός προϊόντος αποτελεί αναπόσπαστο μέρος της χρησιμότητάς του, επειδή τα προϊόντα που χρησιμοποιούμε καθημερινά επηρεάζουν την προσωπικότητα και την ευημερία μας. Αλλά μόνο τα άρτια κατασκευασμένα αντικείμενα μπορούν να είναι όμορφα.

4 Good design makes a product understandable.

It clarifies the product’s structure. Better still, it can make the product talk. At best, it is self-explanatory.

5 Ο καλός σχεδιασμός είναι διακριτικός.

Τα προϊόντα που πληρούν έναν σκοπό είναι σαν εργαλεία. Δεν είναι ούτε διακοσμητικά αντικείμενα ούτε έργα τέχνης. Επομένως, ο σχεδιασμός τους θα πρέπει να είναι ουδέτερος και συγκρατημένος, ώστε να αφήνει περιθώριο στον χρήστη να αυτοεκφράζεται.

6 Ο καλός σχεδιασμός είναι ειλικρινής.

Δεν κάνει ένα προϊόν πιο καινοτόμο, ισχυρό ή πολύτιμο από ό,τι είναι πραγματικά. Δεν επιχειρεί να χειραγωγήσει τον καταναλωτή με υποσχέσεις που δεν μπορούν να τηρηθούν.

7 Ο καλός σχεδιασμός έχει μακρά διάρκεια.

Αποφεύγει να είναι μοδάτος και έτσι δεν δείχνει ποτέ ξεπερασμένος. Σε αντίθεση με τον μοδάτο σχεδιασμό, διαρκεί πολλά χρόνια - ακόμα και στη σημερινή κοινωνία της μίας χρήσης.

8. Dobrý dizajn je premyslený až do posledného detailu.

Nič nie je ponechané náhode. Starostlivosť a presnosť pri navrhovaní dizajnu vyjadruje rešpekt voči spotrebiteľom.

9. Dobrý dizajn je šetrný k životnému prostrediu.

Dizajn významne prispieva k ochrane životného prostredia. Šetrí zdroje a minimalizuje fyzické a vizuálne znečistenie počas celej doby životnosti produktu.

Braun Design is environmentally friendly.

10. Dobrý dizajn je minimalistický

Menej, ale lepšie – sústredí sa na podstatné aspekty a produkty nie sú zaťažené ničím nepodstatným. Návrat k čistote, návrat k jednoduchosti.

Take a video tour through the Braun Museum in Kronberg, near Frankfurt.

The Braun Museum showcases the great history of Braun with many insides and interesting facts and figures about products from the past and today.

Usilujeme o lepší život – vtedy, teraz a aj v budúcnosti.

1953 | Továreň Braun

Mixér Multimix značky Braun

V 50. rokoch sa mliečny koktail stal symbolom Západu, čiastočne i vďaka modernému mixéru Multimix, ktorý dokázal rozdeľovať suroviny rovnako účinne ako priemyselné prístroje a mal vyberateľnú sklenenú nádobu. Veľmi často sa používa aj v súčasnosti.

Braun Multimix Blender – Braun Factory 1953

1957 | Gerd Alfred Müller

KM3/31

Veľmi významný mixér nebol „kuchynský robot“, vďaka ktorému vznikla úplne nová kategória „kuchynské spotrebiče“. Vďaka výrazne minimalizovanému, jednoduchému a užitočnému dizajnu sa stal jedným z najvplyvnejších priemyselných výrobkov všetkých čias.

1963 | Reinhold Weiss

KSM 1/11

Minimalistickejší dizajn by ste našli len veľmi ťažko: mlynček na kávu je tak praktický, že k jeho ovládaniu postačí len jediné tlačidlo. Jemne namletá káva dostupná na jediný dotyk prstu.

1963 | Reinhold Weiss

HT 2

Tento elegantný, minimalizovaný dizajn natoľko inšpiroval renomovaného umelca Richarda Hamiltona, že podľa neho vytvoril jeden zo svojich diel (pohodlne nazývaný „Toaster“). A mimochodom, tento hriankovač taktiež vedel pripraviť dokonale opečené hrianky.

1972 | Florian Seiffert

KF 20

Vďaka vertikálnemu dizajnu, ktorý pripomínal zásobník na vodu, sa KF 20 prezýval Aromaster. Tento kávovar, presláveným svojim neobvyklým tvarom, dodal bežnej rannej filtrovanej káve punc jedinečnosti.

1972 | Jürgen Greubel, Dieter Rams

MPZ 22

Tento elektrický odšťavovač, známy aj ako citromatic, sa stal na dlhé dekády spoľahlivým a neuveriteľne jednoducho udržovateľným pomocníkom v kuchyniach na celom svete. Trvalo to počas 20 rokov, než sa spoločnosť Braun rozhodla, jeho dizajn zmodernizovať.

1981 | Ludwig Littmann

MR 6

A precursor of the more sophisticated MR 500, the MR 6 was sturdy and tough, meaning it could blend foods that other products couldn't handle. An important stepping stone on the way to perfecting the handheld blender.

1984 | Hartwig Kahlcke

KF 40

Tento kávovar bol pre Braun trocha kontroverzný, pretože bol vyrobený z cenovo dostupného polypropylénu namiesto pevnejšieho polykarbonátu, ktorý je typický pre značku Braun. Vlnitý povrch KF 40 tak prináša dizajnové riešenie, ktoré nadchlo Dietera Ramsa.

2016 | Markus Orthey, Ludwig Littmann

MultiQuick 9

Univerzálny mixér potravín, ktorý spojil funkcie niekoľkonásobne väčších výrobkov do jednoduchej ručnej „tyčky“. Definícia minimalizovaného dizajnu: kompaktný, ale napriek tomu výkonný.

Krátky príbeh o spotrebičoch pre domácnosť Braun.

Dnešný úspech spotrebičov do domácností značky Braun vychádza z histórie spoločnosti plnej vynikajúcej vedy a premysleného vývoja. Prinášame vám niekoľko popredných produktov Braun od začiatku histórie do súčasnosti. Pokiaľ navštívite Virtuálne múzeum Braun, čaká vás ešte viacej cestovania časom a napínavý online zážitok.

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Braun.
Designed for what matters.

We believe that good design can make lives better - 100 years ago, now and in the future.

From inventor’s workshop to global brand

Ingenious.

Helpful.

Visionary.

Less, but better.

Innovative.

Today.

Braun produced the KM 3 food processor for more than three decades.

Οι 10 Αρχές του Καλού Σχεδιασμού από τον Dieter Rams

Take a video tour through the Braun Museum in Kronberg, near Frankfurt.

Usilujeme o lepší život – vtedy, teraz a aj v budúcnosti.

Krátky príbeh o spotrebičoch pre domácnosť Braun.

Food preparation

Cooking

Breakfast

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Kolekcie

Sustainability

Servis

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Food preparation

Cooking

Breakfast

Garment Care

Get inspired

Support

Food preparation

Cooking

Breakfast

Garment Care

Get inspired

Support

Braun.Designed for what matters.

We believe that good design can make lives better - 100 years ago, now and in the future.

From inventor’s workshop to global brand

Ingenious.

Helpful.

Visionary.

Less, but better.

Innovative.

Today.

Braun produced the KM 3 food processor for more than three decades.

Οι 10 Αρχές του Καλού Σχεδιασμού από τον Dieter Rams

Take a video tour through the Braun Museum in Kronberg, near Frankfurt.

Usilujeme o lepší život – vtedy, teraz a aj v budúcnosti.

Krátky príbeh o spotrebičoch pre domácnosť Braun.

Food preparation

Cooking

Breakfast

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Sustainability

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Braun.
Designed for what matters.