Braun Sustainable Design - Product range

Braun’s approach on sustainability

Good design is long-lasting.

That’s a belief we’ve built our brand on since the 70s. No matter how close you look, you’ll see it in every single detail.

Helping homes across the world have less of an impact on the world.

While good design might be long-lasting, not everything in this world shares that trait. Waste has become a part of our every day. Because right now, waste is easy. If the equipment falters or the food looks less than perfect, discarding and buying new feels like the easiest step. When obsolescence is part of everyday design, it becomes a part of everyday life, too. We know the decisions made every day in every single home have the power to change the world.

That’s why at Braun, we’re making the decisions easier for you.

80% of a product’s environmental impact is determined at the design stage

That’s why it is important to have a systemic approach to product development following our new Group Eco-Design Guidelines, a manual developed in cooperation with experts of Politecnico di Milano that set the basis of strategic knowledge of a new - generation of eco-efficient appliances. As a step forward 70% of our newly developed products will be covered by this Eco-Design Guideline from 2023 on.

Minimisation

Energy and material consumption as well as material toxicity and harmfulness shall be minimised.

Optimalisering

Levetiden for produkter og komponenter samt materialbevaring/fornybarhet skal optimaliseres

Braun MultiQuick 9 Hand blender with accessories

Fasilitering

Resirkulering og demontering av materialer skal fasiliteres

Vi tror på at godt design kan gjøre liv bedre.

På 70-tallet utviklet Dieter Rams Braun's minneverdige designspråk og definerte 10 prinsipper for godt design, som fortsatt er relevante i dag. Selv om disse prinsippene har vært en del av vårt DNA fra starten, ser vi alltid fremover.

A bird's eye view of a mountain river in the forest

Goed design is milieuvriendelijk

We streven ernaar om zo min mogelijk middelen te gebruiken en werken aan het verhogen van het gebruik van materialen in onze producten die ofwel gerecycled, recyclebaar, of beide zijn.

Vooruitkijkend werken we eraan om tegen 2027 minstens 30% gerecycled plastic te hebben ten opzichte van het totale plasticgebruik in nieuw ontwikkelde/aankomende producten, volgens onze toewijding met betrekking tot materiaalrecycling.

Bovendien hebben we al meer dan 100 ton papier bespaard door de gedeeltelijke digitalisering van onze gebruikershandleidingen voor producten wereldwijd verkocht in 2022. Bovendien was er geen EPS (Synthetisch Uitgebreid Polystyreen) in de verpakking van 53% van de Braun-producten die in 2022 werden verkocht.

2 Designer at a table with coffeemachine sketches in a book.

Good Design is honest.

Good design is honest. We will never make promises about our environmental impact that we can't keep.

Braun PowerBledn jugbledner with vegetables in top view

Good Design is useful.

Which is why all of ours help you get the most use out of the things you have, like turning wrinkly fruit and veg into delicious meals.

Braun Hand blender in a quality test - Braun Forschung

With 100 quality tests, we leave no stone unturned.

Because we believe that good design is long-lasting, we test our products with 100 quality tests to make sure they live up to that – in quality and durability.

Starting at drop-, reliability- as well as performance tests all the way to single functionalities – our quality tests ensure that Braun products provide a real benefit to your household.

Or how another design principle would claim: Good design is thorough to the last detail.

Discover our quality tests

Tested for longevity and durability.

Within Braun’s dedicated labs, the hand blenders lifetime is rigorously tested to be long lasting.

Enduring.

Braun tests its attachment's locking connection EasyClick System to the motor unit up to 3.000 times.

MQ Handblender with easy click accessory change

Mosogatógép biztos.

A prémium Braun mosogatógép biztos kiegészítőket úgy tervezték, hogy túléljék a folyamatos mosogatógépes programokat akár 200 ciklusig, hogy garantálják a funkció és a vizuális megjelenés megőrzését a termék élettartama alatt.

Processing of hard ingredients.

Braun's 500ml chopper is tested to chop/grate up to 500 kg of Parmesan.

Customer voices

In use for 50 years.

Your food processor has been put to good use in my home for the last 50 years. I have nothing but praise for your company and would recommend you to others.

- Helga B.

In use for over 60 years.

55 years ago, I received three Braun appliances as gifts when my daughter was born: a mixer, a juicer and a fruit press. I have been using all three appliances almost every day since 1960. So I would like to say thanks for the great quality and all the years of use without any repairs.

- Gerda D.

In use for 12.375 hours.

In 1998, we bought a Braun Combimax 700 food processor. My wife likes to cook as a hobby, so it was used almost every day. And not just once or twice, but sometimes for more than 2 or 3 hours – with breaks of course! After about 10 years, we asked ourselves how much longer it could last. So in 2008 we bought a new food processor – a Braun Combimax 700 too, of course – in order to be prepared for when the original stopped working. But it kept working perfectly. Then, on September 25th 2014 (!!!), it finally gave up the ghost after 16 and a half years! Overall calculation: 198 months x 25 days.

- Max M.

Young friendly smiling woman in a call center

Vous avez des questions, des problèmes ou avez besoin de support ?

En cas de problèmes avec votre appareil Braun, notre service client est là pour vous aider. Contactez simplement le centre de support client de votre région et ils vous présenteront les options pour votre cas individuel, y compris les possibilités de recyclage.

Les connaissances de Braun pour un mode de vie durable.

Nous comprenons que les nombreux aspects des produits durables et le maintien d'un mode de vie durable en tant qu'individu peuvent être accablants de temps en temps. Braun s'efforce de vous soutenir pour vivre de manière plus durable, en fournissant des conseils et des idées précieuses pour la vie quotidienne - que ce soit pour une cuisine saine et de saison, la prévention du gaspillage alimentaire ou la conservation de vos vêtements précieux pour prolonger leur durée de vie.

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Braun’s approach on sustainability

Good design is long-lasting.

Helping homes across the world have less of an impact on the world.

80% of a product’s environmental impact is determined at the design stage

Vi tror på at godt design kan gjøre liv bedre.

Goed design is milieuvriendelijk

Good Design is honest.

Good Design is useful.

With 100 quality tests, we leave no stone unturned.

Tested for longevity and durability.

Customer voices

In use for 50 years.

In use for over 60 years.

In use for 12.375 hours.

Vous avez des questions, des problèmes ou avez besoin de support ?

Les connaissances de Braun pour un mode de vie durable.

Découvrir

Food preparation

Cooking

Breakfast

Repassage

Collections

Sustainability

Service Consommateurs

Buscar enlaces rápidos

Food preparation

Cooking

Breakfast

Garment Care

Get inspired

Support

Food preparation

Cooking

Breakfast

Garment Care

Get inspired

Support

Braun’s approach on sustainability

Good design is long-lasting.

Helping homes across the world have less of an impact on the world.

80% of a product’s environmental impact is determined at the design stage

Vi tror på at godt design kan gjøre liv bedre.

Goed design is milieuvriendelijk

Good Design is honest.

Good Design is useful.

With 100 quality tests, we leave no stone unturned.

Tested for longevity and durability.

Customer voices

In use for 50 years.

In use for over 60 years.

In use for 12.375 hours.

Vous avez des questions, des problèmes ou avez besoin de support ?

Les connaissances de Braun pour un mode de vie durable.

Découvrir

Food preparation

Cooking

Breakfast

Repassage

Collections

Sustainability

Service Consommateurs

Europe

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Americas

Asia - Pacific

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