Menší plýtvání potravinami | Nedokonalé potraviny

Imperfect Food

Hate waste. Love imperfect.

Fruit and vegetables that have been discarded, simply because they don’t look perfect, account for a serious share of the global food waste problem. Most of the time, misshaped produce is already separated out during the harvest and doesn’t even make it to the market, only because it does not meet our aesthetic expectations. Too bent, too straight, too knobbly, too smooth – there are numerous reasons why so many perfectly edible apples, carrots and the like end up in the bin. However, these less attractive products taste just as delicious and, once you’ve chopped them up and added them to your delicious meal, it doesn’t even matter what they’ve looked like before anyway.

Extra arms, extra ears, extra flavour

Who cares about lumps, bumps and irregular shapes? It’s the flavour that counts, isn’t it?

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Všechno začíná už při nakupování

Rádi byste otevřeli pytel brambor a našli v něm bramboru ve tvaru srdce, nebo ne? Přesto se mnoho potravin do supermarketu nedostane jen z estetických důvodů. Ty, které se tam dostanou, jako křivá okurka nebo promáčknuté jablko, často zůstávají v regálu. Na chuti to však nic nemění, a pokud vám zvláštní vzhled nevadí, můžete si nedokonalé ovoce a zeleninu koupit na trzích, ve farmářských obchodech nebo dokonce přímo od výrobce. Kromě toho se v mnoha městech otevírá stále více obchodů, které prodávají nebalené potraviny nebo zachráněnou „nedokonalou“ zeleninu a ovoce, čerstvé od zemědělců, často za mnohem nižší ceny. Tím nejen ušetříte peníze, ale také snížíte množství obalového odpadu. Pokud dáváte přednost pohodlí, můžete si také nechat doručit bedýnky s ovocem a zeleninou přímo domů.

Krása je jen na povrchu...

Potraviny jsou cenné, i když zrovna nevypadají jako adepti na soutěž krásy. Tyto tipy vám pomohou pochopit, že kosmetické nedokonalosti nejsou vůbec důležité, protože nejdůležitější je nakonec chuť.

Saláty a omáčky

Drobné nedostatky? Rozsekejte je a je to!

Ovoce a zelenina jsou zavrhovány. Když se však nakrájí a přidají do salátu nebo omáčky na těstoviny, zůstávají tyto přirozené vady krásy zcela bez povšimnutí.

Šťávy a smoothies

Ošklivá ovocná šťáva? Takovou neznáme!

Z promáčknutých jablek a starých nahromaděných mrkví lze stále připravit lahodné a zdravé smoothie nebo z nich vymačkat šťávu.

Eat the greens

It doesn’t have to be bright green…

Even if the leaves might look damaged or wilted, the vegetable itself is still of perfect quality. Did you know: you can press great juices not only from fruit but also from the green leaves of kohlrabi, radishes, beetroot or carrots.

Jam & Stewed Fruit

Don’t throw away bruised fruit, cook it!

Plums, apricots and peaches are often bruised in transit. But, as long as the skin’s still intact, you can easily boil them down into jams, chutneys or compotes, meaning they’ll last even longer.

Soups & Cakes

Quirky shapes make for fantastic bakes

Whether lumpy, bumpy, bent or slightly damaged – irregularly shaped vegetables are perfect for soups, sauces and salads. Overripe bananas or carrots give your smoothies a deliciously sweet, creamy texture or star in banana bread and healthy carrot cake.

Perfect Recipes for Imperfect Food

Jazz up your fruit and vegetables quickly and easily with our recipe ideas.

One pot frittata

Recipe

Coconut banoffee with chia seeds

Recipe

Toasted bread with mashed beans, cucumber and micro greens

Recipe

Misshapen fruit and veg are just as tasty – our recipe videos.

Braun Bell Frozen virgin strawberry peach margarita 16x9.jpg

Far too much valuable food ends up in the bin

One-third of all food produced worldwide goes to waste. To be more graphic: an area the size of China grows food that is never eaten. There are various reasons for this, wrong harvest times, climatic conditions, poor storage space, or improper transport, are just a few. Plus, apples or carrots for example have to meet certain aesthetic standards in terms of shape, color, or size. After roots, tubers and oleaginous fruit, the fruit and vegetables category account for the majority of food that doesn't make it to the stores after harvest.

(Source: Statista)

The main thing is flavour

Nothing’s perfect, as they say… the finished product is, though!

Ultimately it is the nutritional values such as vitamins and minerals that count, and, of course, the flavour. Below you can see how perfect and delicious a dish can be, even if it’s prepared with malformed fruit and vegetables.

Quick and easy

Chopping and peeling crooked vegetables and damaged fruit can be a bit of a chore. With our kitchen helpers, you can transform your bulky or bashed and bruised ingredients into delicious dishes in no time at all.

Braun is synonymous with durable products and sustainable design. We also want to do our bit to help combat food waste. The small steps taken along the way might not always be perfect – just like the fruit and veg – but each brings us closer to a solution.

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Imperfect Food

Hate waste. Love imperfect.

Extra arms, extra ears, extra flavour

Všechno začíná už při nakupování

Krása je jen na povrchu...

Perfect Recipes for Imperfect Food

Misshapen fruit and veg are just as tasty – our recipe videos.

Far too much valuable food ends up in the bin

The main thing is flavour

Nothing’s perfect, as they say… the finished product is, though!

Quick and easy

Braun is synonymous with durable products and sustainable design. We also want to do our bit to help combat food waste. The small steps taken along the way might not always be perfect – just like the fruit and veg – but each brings us closer to a solution.

Related articles.

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Gotowanie

Śniadanie

Prasowanie

Promocje

Inspiracje

Wsparcie

Przygotowywanie posiłków

Gotowanie

Get inspired

Wsparcie

Imperfect Food

Hate waste. Love imperfect.

Extra arms, extra ears, extra flavour

Všechno začíná už při nakupování

Krása je jen na povrchu...

Perfect Recipes for Imperfect Food

Misshapen fruit and veg are just as tasty – our recipe videos.

Far too much valuable food ends up in the bin

The main thing is flavour

Nothing’s perfect, as they say… the finished product is, though!

Quick and easy

Braun is synonymous with durable products and sustainable design. We also want to do our bit to help combat food waste. The small steps taken along the way might not always be perfect – just like the fruit and veg – but each brings us closer to a solution.

Related articles.

Kitchen

Ironing

Collections

Service

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