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Imperfect Food

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Hate waste. Love imperfect.

Fruit and vegetables that have been discarded, simply because they don’t look perfect, account for a serious share of the global food waste problem. Most of the time, misshaped produce is already separated out during the harvest and doesn’t even make it to the market, only because it does not meet our aesthetic expectations. Too bent, too straight, too knobbly, too smooth – there are numerous reasons why so many perfectly edible apples, carrots and the like end up in the bin. However, these less attractive products taste just as delicious and, once you’ve chopped them up and added them to your delicious meal, it doesn’t even matter what they’ve looked like before anyway.

Extra ruce, extra uši, extra chuť

​​​Koho zajímají boule, hrboly a nepravidelné tvary? Důležitá je přece chuť, ne?
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Všechno začíná už při nakupování

Rádi byste otevřeli pytel brambor a našli v něm bramboru ve tvaru srdce, nebo ne? Přesto se mnoho potravin do supermarketu nedostane jen z estetických důvodů. Ty, které se tam dostanou, jako křivá okurka nebo promáčknuté jablko, často zůstávají v regálu. Na chuti to však nic nemění, a pokud vám zvláštní vzhled nevadí, můžete si nedokonalé ovoce a zeleninu koupit na trzích, ve farmářských obchodech nebo dokonce přímo od výrobce. Kromě toho se v mnoha městech otevírá stále více obchodů, které prodávají nebalené potraviny nebo zachráněnou „nedokonalou“ zeleninu a ovoce, čerstvé od zemědělců, často za mnohem nižší ceny. Tím nejen ušetříte peníze, ale také snížíte množství obalového odpadu. Pokud dáváte přednost pohodlí, můžete si také nechat doručit bedýnky s ovocem a zeleninou přímo domů.

Schoonheid vergaat...

Etenswaren zijn waardevol, ook als ze niet meteen een schoonheidsprijs verdienen. Met behulp van deze tips zul je zien dat schoonheidsfoutjes er uiteindelijk helemaal niet toe doen, het gaat om de smaak.

Salades & sauzen

Kleine afwijkingen? Gewoon fijnhakken!

Groente en fruit worden vaak afgekeurd op basis van uiterlijk wat dikwijls wordt veroorzaakt door onder meer het weer. Zodra ze fijngesneden zijn, vallen deze natuurlijke foutjes echter helemaal niet meer op.
 

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Sappen & smoothies

Lelijk vruchtensap? Nog nooit van gehoord!

Deze uiterlijke 'foutjes' zijn niet van invloed op smaak. Appels met een deukje en gerimpelde wortels zijn prima voor een gezonde smoothie of sap. Voeg wat citroen, honing en gember toe en je hebt een gezonde traktatie gemaakt.
 

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Tips & ideeën

Het hoeft niet mooi groen te zijn

Zelfs als bladeren er beschadigd of slap uit zien, kan de groente zelf nog helemaal in orde zijn. Wist je dat je niet alleen van fuit heerlijk sap kunt persen, maar ook van de groene blaadjes van koolrabi, radijs, rode bieten of wortels?

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Jam & Stewed Fruit

Don’t throw away bruised fruit, cook it!

Plums, apricots and peaches are often bruised in transit. But, as long as the skin’s still intact, you can easily boil them down into jams, chutneys or compotes, meaning they’ll last even longer.

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Soups & Cakes

Quirky shapes make for fantastic bakes

Whether lumpy, bumpy, bent or slightly damaged – irregularly shaped vegetables are perfect for soups, sauces and salads. Overripe bananas or carrots give your smoothies a deliciously sweet, creamy texture or star in banana bread and healthy carrot cake.

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Perfect Recipes for Imperfect Food

Jazz up your fruit and vegetables quickly and easily with our recipe ideas.

One pot frittata

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Coconut banoffee with chia seeds

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Toasted bread with mashed beans, cucumber and micro greens

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Misshapen fruit and veg are just as tasty – our recipe videos.

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Braun Far Too Much Icon

Far too much valuable food ends up in the bin

One-third of all food produced worldwide goes to waste. To be more graphic: an area the size of China grows food that is never eaten. There are various reasons for this, wrong harvest times, climatic conditions, poor storage space, or improper transport, are just a few. Plus, apples or carrots for example have to meet certain aesthetic standards in terms of shape, color, or size. After roots, tubers and oleaginous fruit, the fruit and vegetables category account for the majority of food that doesn't make it to the stores after harvest.

(Source: Statista)

The main thing is flavour

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Nothing’s perfect, as they say… the finished product is, though!

Ultimately it is the nutritional values such as vitamins and minerals that count, and, of course, the flavour. Below you can see how perfect and delicious a dish can be, even if it’s prepared with malformed fruit and vegetables.

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Did you know…

…how to make limp lettuce fresh again?

Don't throw away that limp lettuce just yet! Did you know you can bring it back to life by soaking it in cold water with lemon juice? This simple trick is a real hit for anyone who loves fresh, crisp greens.

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Braun is synonymous with durable products and sustainable design. We also want to do our bit to help combat food waste. The small steps taken along the way might not always be perfect – just like the fruit and veg – but each brings us closer to a solution.

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