1 Good design is innovative.
The possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design.
2 Good design makes a product useful.
A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.
3 Good design is aesthetic.
The aesthetic quality of a product is integral to its usefulness because products we use every day affect our person and our well-being. But only well-executed objects can be beautiful.
4 Good design makes a product understandable.
It clarifies the product’s structure. Better still, it can make the product talk. At best, it is self-explanatory.
5 Good design is unobtrusive.
Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression.
6 Good design is honest.
It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.
7 Good design is long-lasting.
It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years - even in today’s throwaway society.
8 Good design is thorough to the last detail.
Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.
9 Good design is environmentally friendly.
Design makes an important contribution to the preservation of the environment. It conserves resources and minimises physical and visual pollution throughout the lifecycle of the product.
10 Good design is as little design as possible.
Less, but better - because it concentrates on the essential aspects, and the products are not burdened with nonessentials. Back to purity, back to simplicity.
1953 | Továreň Braun
Mixér Multimix značky Braun
V 50. rokoch sa mliečny koktail stal symbolom Západu, čiastočne i vďaka modernému mixéru Multimix, ktorý dokázal rozdeľovať suroviny rovnako účinne ako priemyselné prístroje a mal vyberateľnú sklenenú nádobu. Veľmi často sa používa aj v súčasnosti.
1957 | Gerd Alfred Müller
KM3/31
Veľmi významný mixér nebol „kuchynský robot“, vďaka ktorému vznikla úplne nová kategória „kuchynské spotrebiče“. Vďaka výrazne minimalizovanému, jednoduchému a užitočnému dizajnu sa stal jedným z najvplyvnejších priemyselných výrobkov všetkých čias.
1963 | Reinhold Weiss
KSM 1/11
Minimalistickejší dizajn by ste našli len veľmi ťažko: mlynček na kávu je tak praktický, že k jeho ovládaniu postačí len jediné tlačidlo. Jemne namletá káva dostupná na jediný dotyk prstu.
1963 | Reinhold Weiss
HT 2
Tento elegantný, minimalizovaný dizajn natoľko inšpiroval renomovaného umelca Richarda Hamiltona, že podľa neho vytvoril jeden zo svojich diel (pohodlne nazývaný „Toaster“). A mimochodom, tento hriankovač taktiež vedel pripraviť dokonale opečené hrianky.
1972 | Florian Seiffert
KF 20
Vďaka vertikálnemu dizajnu, ktorý pripomínal zásobník na vodu, sa KF 20 prezýval Aromaster. Tento kávovar, presláveným svojim neobvyklým tvarom, dodal bežnej rannej filtrovanej káve punc jedinečnosti.
1972 | Jürgen Greubel, Dieter Rams
MPZ 22
Tento elektrický odšťavovač, známy aj ako citromatic, sa stal na dlhé dekády spoľahlivým a neuveriteľne jednoducho udržovateľným pomocníkom v kuchyniach na celom svete. Trvalo to počas 20 rokov, než sa spoločnosť Braun rozhodla, jeho dizajn zmodernizovať.
1981 | Ludwig Littmann
MR 6
A precursor of the more sophisticated MR 500, the MR 6 was sturdy and tough, meaning it could blend foods that other products couldn't handle. An important stepping stone on the way to perfecting the handheld blender.
1984 | Hartwig Kahlcke
KF 40
This coffeemaker was somehow controversial within Braun, being made of cost-efficient polypropylene rather than sturdier polycarbonate, Braun's go-to plastic. Hence the KF 40's corrugated surface states a design solution that won over Dieter Rams.
2016 | Markus Orthey, Ludwig Littmann
MultiQuick 9
An all-round food blender that condensed the functionalities of devices many times its size into a simple, handheld 'wand'. The definition of reduced design: compact, yet powerful.
