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Young couple in kitchen preparing strawberry smoothie with Braun MultiQuick 9 Hand blender

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Sustainability: Good design is long-lasting.

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Sustainability

Less food waste

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Food waste: What are the causes and how can we eliminate it?


At Braun we believe that good design can improve lives. That's why we follow three principles: Good design should be simple, useful and built to last. With our sustainable design and durable domestic products, we are particularly concerned about the issue of food waste. Why? Because it's an issue that affects us all. And because, by working together, we have the ability to make a difference. Of course, we shouldn’t expect to solve everything at once. Instead, when it comes to preventing food waste, every step counts. No matter how small.
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Simple, useful, built to last: Our tips for preventing food waste.

We’d like to illustrate what you can do to combat food waste by looking at our three brand principles. Simple: We provide tips everyone can follow. Useful: We recommend specific, practical measures that can lead to a more sustainable lifestyle. Built to last: Our ideas and small, simple actions will introduce enduring changes to your daily life, making it more environmentally friendly.​​​​​​​
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Stop food ending up in the bin: Shop sensibly and seasonally.

If you buy too much, you’ll throw a lot away. Or, looking at it a different way, reducing food waste starts in your cart at the supermarket. It’s not hard to check what you already have in the cupboard and fridge, plan ahead and buy only what you need – and it also makes your weekly shop much easier.

Learn how to plan your shop effectively
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Čerstvější a chutnější po delší dobu. Jak skladovat potraviny.

Poté, co jste si naplánovali nákupy, věnujte čas správnému skladování potravin. Je to rozhodující pro zajištění jejich čerstvosti. Roztřídění nákupu po příchodu domů vám pomůže udržet ovoce a zeleninu, mléčné výrobky, chléb, těstoviny a maso déle čerstvé. Některé potraviny je třeba chladit, jiné stačí uchovávat při pokojové teplotě. Připravili jsme pro vás několik tipů, kdy a jak můžete potraviny skladovat, aby vše zůstalo co nejdéle čerstvé.

​​​​Zjistěte, jak skladovat potraviny
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Zero waste alias nulový odpad - uchovávání čerstvých potravin a kreativní využití zbytků.

Každý den končí v koši obrovské množství potravin. Plánování nákupu potravin, jejich správné skladování a uvědomělejší přístup k tomu, co jíte, mohou pomoci omezit plýtvání potravinami. I malé změny pomůžou snížit množství odpadu, nebo dokonce zabránit jeho vzniku. Nikdo ale není dokonalý. Nemusíme hned dosáhnout životního stylu s nulovým odpadem, stačí, když všichni někde začneme. Díky několika trikům, jak udržet ovoce, zeleninu a další cenné produkty čerstvé, a dokonce „oživit“ některé potraviny, které už nejsou v nejlepší kondici, můžete omezit plýtvání na minimum, nebo ho dokonce zcela eliminovat. Proč nezačít používat zbytky jídla kreativně?

Zjistěte, jak uchovávat potraviny čerstvé a kreativně využívat zbytky.
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Meal prep saves time, effort and waste.

If you only eat small portions and don’t like spending time in the kitchen if you can avoid it, you can turn this to your advantage. Simply pick a time to cook a larger amount and store individual portions in the fridge or freezer. This works particularly well with soups, sauces and dishes like ratatouille, for example. Once a common practice known as pre-cooking, it now carries the trendier name “meal prep”. This new old trend offers a host of advantages, allowing you to use produce while it’s still fresh from the market and store it until you want to eat it.

Find out more about meal prep now
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Imperfect food.

Fruit and vegetables that have been discarded, simply because they don’t look perfect, account for a serious share of the global food waste problem. Most of the time, misshaped produce is already separated out during the harvest and doesn’t even make it to the market, only because it does not meet our aesthetic expectations.Too bent, too straight, too knobbly, too smooth – there are numerous reasons why so many perfectly edible apples, carrots and the like end up in the bin. However, these less attractive products taste just as delicious.

Hate waste, love imperfect – find out more

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