Braun Sustainable Design - Product range

Braun’s approach on sustainability

Good design is long-lasting.

That’s a belief we’ve built our brand on since the 70s. No matter how close you look, you’ll see it in every single detail.

Helping homes across the world have less of an impact on the world.

While good design might be long-lasting, not everything in this world shares that trait. Waste has become a part of our every day. Because right now, waste is easy. If the equipment falters or the food looks less than perfect, discarding and buying new feels like the easiest step. When obsolescence is part of everyday design, it becomes a part of everyday life, too. We know the decisions made every day in every single home have the power to change the world.

That’s why at Braun, we’re making the decisions easier for you.

80% of a product’s environmental impact is determined at the design stage

That’s why it is important to have a systemic approach to product development following our new Group Eco-Design Guidelines, a manual developed in cooperation with experts of Politecnico di Milano that set the basis of strategic knowledge of a new - generation of eco-efficient appliances. As a step forward 70% of our newly developed products will be covered by this Eco-Design Guideline from 2023 on.

Minimisation

Energy and material consumption as well as material toxicity and harmfulness shall be minimised.

Optimisation

Life of products and components and material conservation/renewability shall be optimised.

Braun MultiQuick 9 Hand blender with accessories

Facilitation

Recycling and disassembly of material shall be facilitated.

We believe that good design can make lives better.

Back in the 70s Dieter Rams developed Braun’s memorable design language and defined 10 principles of good design that are still relevant today. While these principles have been a part of our DNA from the start, we’re always looking to the future.

A bird's eye view of a mountain river in the forest

Good Design is environmentally friendly.

We aim to use as little resources as possible and work on increasing the usage of materials in our products that are either recycled, recyclable, or both.

Moving forward, we are working on having at least 30%* of recycled plastic over the total plastic used in newly developed/upcoming products as of 2027 according to our commitment regarding material recycling.

Moreover, we have already saved more than 100 tons of paper through the partial digitalisation of our user instruction manuals for products globally sold in 2022. Also, there was no EPS (Synthesized Expanded Polystyrene) in the packaging of 53% of the Braun products sold in 2022.

*Excluded plastic for food contact application.

2 Designer at a table with coffeemachine sketches in a book.

Good Design is honest.

Good design is honest. We will never make promises about our environmental impact that we can't keep.

Braun PowerBledn jugbledner with vegetables in top view

Good Design is useful.

Which is why all of ours help you get the most use out of the things you have, like turning wrinkly fruit and veg into delicious meals.

Braun Hand blender in a quality test - Braun Forschung

Με 100 δοκιμές ποιότητας δεν αφήνουμε καμία πέτρα χωρίς να την σηκώσουμε.

Επειδή πιστεύουμε ότι ο καλός σχεδιασμός έχει μεγάλη διάρκεια, δοκιμάζουμε τα προϊόντα μας με 100 δοκιμές ποιότητας για να βεβαιωθούμε ότι ανταποκρίνονται σε αυτό – σε ποιότητα και αντοχή.

Ξεκινώντας από δοκιμές πτώσης, αξιοπιστίας καθώς και επιδόσεων μέχρι και δοκιμές των μεμονωμένων λειτουργιών - οι δοκιμές ποιότητας της εταιρείας μας διασφαλίζουν ότι τα προϊόντα της Braun παρέχουν ένα πραγματικό όφελος στο νοικοκυριό σας.

Ή όπως θα έλεγε άλλη μία αρχή σχεδιασμού: Ο καλός σχεδιασμός είναι ενδελεχής, μέχρι την τελευταία λεπτομέρεια.

Ανακαλύψτε τις δοκιμές ποιότητας μας

Tested for longevity and durability.

Within Braun’s dedicated labs, the hand blenders lifetime is rigorously tested to be long lasting.

Enduring.

Braun tests its attachment's locking connection EasyClick System to the motor unit up to 3.000 times.

MQ Handblender with easy click accessory change

Dishwasher safe.

The premium Braun dishwasher-safe attachments are engineered to survive 200 cycles in a continuous dishwasher program to guarantee function and visual appearance over the product's lifetime.

Processing of hard ingredients.

Braun's 500ml chopper is tested to chop/grate up to 500 kg of Parmesan.

Customer voices

In use for 50 years.

Your food processor has been put to good use in my home for the last 50 years. I have nothing but praise for your company and would recommend you to others.

- Helga B.

In use for over 60 years.

55 years ago, I received three Braun appliances as gifts when my daughter was born: a mixer, a juicer and a fruit press. I have been using all three appliances almost every day since 1960. So I would like to say thanks for the great quality and all the years of use without any repairs.

- Gerda D.

Använd i 12.375 timmar.

1998 köpte vi en Braun Combimax 700 matberedare. Min fru har matlagning som en hobby, så matberedaren användes flitigt. Och inte bara en eller två gånger, utan ibland i mer än 2 eller 3 timmar - med pauser förstås! Efter ungefär 10 år började vi undra hur mycket längre den egentligen kunde hålla. Så 2008 köpte vi en ny matberedare - en Braun Combimax 700 också, naturligtvis - för att vara beredd på när originalet skulle sluta fungera. Men den fortsatte att fungera perfekt. Den 25 september 2014 (!!!), gav den ötnligen upp efter 16 och ett halvt år! Sammanlagd beräkning: 198 månader x 25 dagar.

- Max M.

Young friendly smiling woman in a call center

Sie haben Fragen, Probleme oder benötigen Unterstützung?

Sollten Sie jemals Probleme mit Ihrem Braun Gerät haben, ist unser Kundendienst für Sie da. Wenden Sie sich einfach an das Kundendienstzentrum in Ihrer Region, das Ihnen die Möglichkeiten für Ihren individuellen Fall aufzeigen wird, einschliesslich der Recyclingmöglichkeiten.

Brauns Erkenntnisse für einen nachhaltigen Lebensstil.

Wir verstehen, dass die vielen Aspekte nachhaltiger Produkte und die Pflege eines nachhaltigen Lebensstils für jeden Einzelnen manchmal überwältigend sein können. Braun möchte Sie dabei unterstützen, nachhaltiger zu leben, indem wir Ihnen wertvolle Tipps und Einblicke in den Alltag geben - ganz gleich, ob es um gesundes und saisonales Kochen, die Vermeidung von Lebensmittelverschwendung oder den Erhalt Ihrer wertvollen Kleidung geht, um deren Lebensdauer zu verlängern.

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Braun’s approach on sustainability

Good design is long-lasting.

Helping homes across the world have less of an impact on the world.

80% of a product’s environmental impact is determined at the design stage

We believe that good design can make lives better.

Good Design is environmentally friendly.

Good Design is honest.

Good Design is useful.

Με 100 δοκιμές ποιότητας δεν αφήνουμε καμία πέτρα χωρίς να την σηκώσουμε.

Tested for longevity and durability.

Customer voices

In use for 50 years.

In use for over 60 years.

Använd i 12.375 timmar.

Sie haben Fragen, Probleme oder benötigen Unterstützung?

Brauns Erkenntnisse für einen nachhaltigen Lebensstil.

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Kitchen

Service

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Kitchen Appliances

Get inspired

Sale

Kitchen Appliances

Get inspired

Sale

Braun’s approach on sustainability

Good design is long-lasting.

Helping homes across the world have less of an impact on the world.

80% of a product’s environmental impact is determined at the design stage

We believe that good design can make lives better.

Good Design is environmentally friendly.

Good Design is honest.

Good Design is useful.

Με 100 δοκιμές ποιότητας δεν αφήνουμε καμία πέτρα χωρίς να την σηκώσουμε.

Tested for longevity and durability.

Customer voices

In use for 50 years.

In use for over 60 years.

Använd i 12.375 timmar.

Sie haben Fragen, Probleme oder benötigen Unterstützung?

Brauns Erkenntnisse für einen nachhaltigen Lebensstil.

Découvrir

Kitchen

Service

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