Braun Sustainable Design - Product range

Braun’s approach on sustainability

Good design is long-lasting.

That’s a belief we’ve built our brand on since the 70s. No matter how close you look, you’ll see it in every single detail.

Helping homes across the world have less of an impact on the world.

While good design might be long-lasting, not everything in this world shares that trait. Waste has become a part of our every day. Because right now, waste is easy. If the equipment falters or the food looks less than perfect, discarding and buying new feels like the easiest step. When obsolescence is part of everyday design, it becomes a part of everyday life, too. We know the decisions made every day in every single home have the power to change the world.

That’s why at Braun, we’re making the decisions easier for you.

80% of a product’s environmental impact is determined at the design stage

That’s why it is important to have a systemic approach to product development following our new Group Eco-Design Guidelines, a manual developed in cooperation with experts of Politecnico di Milano that set the basis of strategic knowledge of a new - generation of eco-efficient appliances. As a step forward 70% of our newly developed products will be covered by this Eco-Design Guideline from 2023 on.

Minimisation

Energy and material consumption as well as material toxicity and harmfulness shall be minimised.

Optimisation

Life of products and components and material conservation/renewability shall be optimised.

Braun MultiQuick 9 Hand blender with accessories

Facilitation

Recycling and disassembly of material shall be facilitated.

We believe that good design can make lives better.

Back in the 70s Dieter Rams developed Braun’s memorable design language and defined 10 principles of good design that are still relevant today. While these principles have been a part of our DNA from the start, we’re always looking to the future.

A bird's eye view of a mountain river in the forest

Good Design is environmentally friendly.

We aim to use as little resources as possible and work on increasing the usage of materials in our products that are either recycled, recyclable, or both.

Moving forward, we are working on having at least 30%* of recycled plastic over the total plastic used in newly developed/upcoming products as of 2027 according to our commitment regarding material recycling.

Moreover, we have already saved more than 100 tons of paper through the partial digitalisation of our user instruction manuals for products globally sold in 2022. Also, there was no EPS (Synthesized Expanded Polystyrene) in the packaging of 53% of the Braun products sold in 2022.

*Excluded plastic for food contact application.

2 Designer at a table with coffeemachine sketches in a book.

Good Design is honest.

Good design is honest. We will never make promises about our environmental impact that we can't keep.

Braun PowerBledn jugbledner with vegetables in top view

Good Design is useful.

Which is why all of ours help you get the most use out of the things you have, like turning wrinkly fruit and veg into delicious meals.

Braun Hand blender in a quality test - Braun Forschung

Με 100 δοκιμές ποιότητας δεν αφήνουμε καμία πέτρα χωρίς να την σηκώσουμε.

Επειδή πιστεύουμε ότι ο καλός σχεδιασμός έχει μεγάλη διάρκεια, δοκιμάζουμε τα προϊόντα μας με 100 δοκιμές ποιότητας για να βεβαιωθούμε ότι ανταποκρίνονται σε αυτό – σε ποιότητα και αντοχή.

Ξεκινώντας από δοκιμές πτώσης, αξιοπιστίας καθώς και επιδόσεων μέχρι και δοκιμές των μεμονωμένων λειτουργιών - οι δοκιμές ποιότητας της εταιρείας μας διασφαλίζουν ότι τα προϊόντα της Braun παρέχουν ένα πραγματικό όφελος στο νοικοκυριό σας.

Ή όπως θα έλεγε άλλη μία αρχή σχεδιασμού: Ο καλός σχεδιασμός είναι ενδελεχής, μέχρι την τελευταία λεπτομέρεια.

Ανακαλύψτε τις δοκιμές ποιότητας μας

Δοκιμασμένα για μακροζωία και ανθεκτικότητα.

Εντός των εξειδικευμένων εργαστηρίων της Braun, η διάρκεια ζωής των μίξερ χειρός δοκιμάζεται αυστηρά για να είναι μεγάλης διάρκειας.

Ανθεκτικότητα.

Η Braun δοκιμάζει τη σύνδεση κλειδώματος προσαρτήματος του συστήματος EasyClick στη μονάδα κινητήρα έως και 3.000 φορές.

MQ Handblender with easy click accessory change

Κατάλληλα για πλυντήριο πιάτων.

Τα κατάλληλα για πλυντήριο πιάτων και υψηλής ποιότητας προσαρτήματα της Braun έχουν σχεδιαστεί για να επιβιώνουν 200 κύκλους σε ένα συνεχές πρόγραμμα πλυντηρίου πιάτων για να εγγυώνται τη λειτουργία και την οπτική εμφάνιση κατά τη διάρκεια ζωής του προϊόντος.

Verarbeitung von harten Zutaten.

Der 500-ml-Zerkleinerer von Braun wurde getestet, um bis zu 500 kg Parmesan zu zerkleinern.

Customer voices

In use for 50 years.

Your food processor has been put to good use in my home for the last 50 years. I have nothing but praise for your company and would recommend you to others.

- Helga B.

Seit über 60 Jahren im Einsatz.

Vor 55 Jahren habe ich zur Geburt meiner Tochter drei Braun Geräte geschenkt bekommen: einen Mixer, eine Saftpresse und eine Obstpresse. Alle drei Geräte habe ich seit 1960 fast täglich in Gebrauch. Deshalb möchte ich mich für die gute Qualität und die jahrelange Nutzung ohne Reparaturen bedanken.

- Gerda D.

In use for 12.375 hours.

In 1998, we bought a Braun Combimax 700 food processor. My wife likes to cook as a hobby, so it was used almost every day. And not just once or twice, but sometimes for more than 2 or 3 hours – with breaks of course! After about 10 years, we asked ourselves how much longer it could last. So in 2008 we bought a new food processor – a Braun Combimax 700 too, of course – in order to be prepared for when the original stopped working. But it kept working perfectly. Then, on September 25th 2014 (!!!), it finally gave up the ghost after 16 and a half years! Overall calculation: 198 months x 25 days.

- Max M.

Young friendly smiling woman in a call center

You have questions, issues or are in need of support?

In case you ever encounter any issues with your Braun device, our customer support is here to help. Simply get in touch with your region’s customer support centre and they will present you the options for your individual case, also including recycling possibilities.

Braun’s insights for a sustainable lifestyle.

We understand that the many aspects of sustainable products and maintaining a sustainable lifestyle as individual can be overwhelming from time to time. Braun strives to support you to live more sustainably, providing valuable tips and insights for everyday life – no matter if it’s healthy and seasonal cooking, preventing food waste or conserving your precious clothes to prolong their lifespan.

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Kitchen

Breakfast & Coffee

Irons & Steamers

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Customer support

New Arrivals

Kitchen

Breakfast & Coffee

Irons & Steamers

Get inspired

Customer support

Braun’s approach on sustainability

Good design is long-lasting.

Helping homes across the world have less of an impact on the world.

80% of a product’s environmental impact is determined at the design stage

We believe that good design can make lives better.

Good Design is environmentally friendly.

Good Design is honest.

Good Design is useful.

Με 100 δοκιμές ποιότητας δεν αφήνουμε καμία πέτρα χωρίς να την σηκώσουμε.

Δοκιμασμένα για μακροζωία και ανθεκτικότητα.

Customer voices

In use for 50 years.

Seit über 60 Jahren im Einsatz.

In use for 12.375 hours.

You have questions, issues or are in need of support?

Braun’s insights for a sustainable lifestyle.

Discover more

Kitchen

Ironing

Service

Online Shop

Search Quick Links

New Arrivals

Kitchen

Breakfast & Coffee

Irons & Steamers

Get inspired

Customer support

New Arrivals

Kitchen

Breakfast & Coffee

Irons & Steamers

Get inspired

Customer support

Braun’s approach on sustainability

Good design is long-lasting.

Helping homes across the world have less of an impact on the world.

80% of a product’s environmental impact is determined at the design stage

We believe that good design can make lives better.

Good Design is environmentally friendly.

Good Design is honest.

Good Design is useful.

Με 100 δοκιμές ποιότητας δεν αφήνουμε καμία πέτρα χωρίς να την σηκώσουμε.

Δοκιμασμένα για μακροζωία και ανθεκτικότητα.

Customer voices

In use for 50 years.

Seit über 60 Jahren im Einsatz.

In use for 12.375 hours.

You have questions, issues or are in need of support?

Braun’s insights for a sustainable lifestyle.

Discover more

Kitchen

Ironing

Service

Online Shop

Europe

Africa & Middle East

Americas

Asia - Pacific

International