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Imperfect Food

Braun is synonymous with durable products and sustainable design. We also want to do our bit to help combat food waste. The small steps taken along the way might not always be perfect – just like the fruit and veg – but each brings us closer to a solution.

Hate waste. Love imperfect.

Fruit and vegetables that have been discarded, simply because they don’t look perfect, account for a serious share of the global food waste problem. Most of the time, misshaped produce is already separated out during the harvest and doesn’t even make it to the market, only because it does not meet our aesthetic expectations. Too bent, too straight, too knobbly, too smooth – there are numerous reasons why so many perfectly edible apples, carrots and the like end up in the bin. However, these less attractive products taste just as delicious and, once you’ve chopped them up and added them to your delicious meal, it doesn’t even matter what they’ve looked like before anyway.

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It all starts while shopping

You’d love to open a sack of potatoes and find a heart-shaped one, wouldn’t you? And yet, many food items don’t even make it to the supermarket simply for such cosmetic reasons. The ones that do, like the crooked cucumber or the dented apple, often remain on the shelf. This doesn’t affect the flavour, though, and if an odd appearance doesn’t matter to you, you can buy imperfect fruit and vegetables at weekly markets, farm shops or even directly from the producer. Besides, more and more shops are opening in many towns and cities, selling ‘unpackaged’ food or rescued ‘imperfect’ produce, fresh from the farmers, often at much lower prices. This not only saves you money but also cuts down on packaging waste. If you prefer convenience, you can also have fruit and vegetable boxes delivered directly to your home.

Far too much valuable food ends up in the bin

One-third of all food produced worldwide goes to waste. To be more graphic: an area the size of China grows food that is never eaten. There are various reasons for this, wrong harvest times, climatic conditions, poor storage space, or improper transport, are just a few. Plus, apples or carrots for example have to meet certain aesthetic standards in terms of shape, color, or size. After roots, tubers and oleaginous fruit, the fruit and vegetables category account for the majority of food that doesn't make it to the stores after harvest.

(Source: Statista)

Beauty’s only skin deep…

Groceries are valuable, even if they wouldn’t necessarily win a beauty contest. These tips will help you see that cosmetic imperfections aren’t important at all and that, in the end, it’s the flavour that matters most.

Salad & Sauces

Small flaws? Chop them up, that’s all!

Fruit and vegetables are rejected because of flaws that are often purely cosmetic, usually caused by the weather, among other things. When chopped up and added to a salad or a pasta sauce, however, these natural blemishes go completely unnoticed.

Jus et smoothies

Un jus de fruit moche ? Jamais entendu parler !

Les "défauts" esthétiques n'affectent pas le goût. Les pommes cabossées et les carottes ridées sont parfaites pour un smoothie ou un jus sain.

Conseils et idées

Il n'est pas nécessaire qu'il soit vert vif...

Même si les feuilles semblent endommagées ou molles, le légume lui-même peut être en bon état. Vous pouvez faire de délicieux jus avec vertes de chou-rave, de radis, de betteraves ou de carottes.

Confiture et compote

Ne jetez pas les fruits abîmés, cuisinez-les !

Les prunes, les abricots et les pêches sont souvent abîmés pendant le transport. Cependant, tant que la peau est encore intacte, vous pouvez les cuire pour faire de la confiture, des tartes ou de la compote.

Soupe et tarte

Des formes bizarres pour une bonne cuisson

Qu'ils soient bosselés, tordus ou légèrement abîmés, les légumes de forme irrégulière sont parfaits pour les soupes, les cakes, les tartes, les sauces et les salades.

Misshapen fruit and veg are just as tasty – our recipe videos.

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Imperfect Food

Braun is synonymous with durable products and sustainable design. We also want to do our bit to help combat food waste. The small steps taken along the way might not always be perfect – just like the fruit and veg – but each brings us closer to a solution.

Hate waste. Love imperfect.

It all starts while shopping

Far too much valuable food ends up in the bin

Beauty’s only skin deep…

Misshapen fruit and veg are just as tasty – our recipe videos.

Kitchen

Ironing

Service

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Préparation culinaire

Cuisson

Petit déjeuner

Repassage

Promotions

Inspiration

Assistance

Préparation culinaire

Cuisson

Petit déjeuner

Repassage

Promotions

Inspiration

Assistance

Imperfect Food

Braun is synonymous with durable products and sustainable design. We also want to do our bit to help combat food waste. The small steps taken along the way might not always be perfect – just like the fruit and veg – but each brings us closer to a solution.

Hate waste. Love imperfect.

It all starts while shopping

Far too much valuable food ends up in the bin

Beauty’s only skin deep…

Misshapen fruit and veg are just as tasty – our recipe videos.

Kitchen

Ironing

Service

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