That’s a belief we’ve built our brand on since the 70s. No matter how close you look, you’ll see it in every single detail.
Wir helfen Haushalten in aller Welt, die Welt weniger zu belasten.
Gutes Design mag zwar langlebig sein, aber nicht alles auf dieser Welt hat diese Eigenschaft. Verschwendung ist zu einem Teil unseres Alltags geworden. Denn im Moment ist Verschwendung einfach. Wenn das Gerät nicht mehr funktioniert oder das Essen nicht mehr perfekt aussieht, ist es der einfachste Schritt, es wegzuwerfen und ein neues zu kaufen. Wenn Veralterung Teil des täglichen Designs ist, wird sie auch Teil des täglichen Lebens. Wir wissen, dass die Entscheidungen, die jeden Tag in jedem einzelnen Haushalt getroffen werden, die Macht haben, die Welt zu verändern.
Deshalb machen wir von Braun Ihnen die Entscheidung leichter.
A termék környezeti hatásának 80%-át a tervezési szakaszban határozzák meg.
Ezért fontos, hogy rendszerszemléletű megközelítést alkalmazunk a termékfejlesztés során az új Eco-Design Csoport irányelveink alapján, amelyeket a Politecnico di Milano szakértőivel közösen fejlesztettünk ki. Az új generációs öko-hatékony készülékek stratégiai ismereteinek alapját képezik. A továbblépés érdekében az újonnan fejlesztett termékeink 70%-a 2023-tól ezekkel az Eco-Design irányelvekkel fog rendelkezni.
Minimisation
La consommation d'énergie et de matériaux ainsi que la toxicité et la nocivité des matériaux doivent être minimisées.
Optimisation
La durée de vie des produits et des composants ainsi que la conservation/renouvelabilité des matériaux doivent être optimisées.
Erleichterung
Das Recycling und die Demontage von Material muss erleichtert werden.
Azt valljuk, hogy a jó designnal jobbá tehetjük az életet.
Az 1970-es években Dieter Rams kifejlesztette a Braun emlékezetes dizájnyelvét, és meghatározta a jó tervezés 10 alapelvét, amelyek ma is relevánsak. Habár ezek az elvek már a kezdetektől fogva részei voltak az örökségünknek, mi mindig a jövőbe tekintünk.
Good Design is environmentally friendly.
We aim to use as little resources as possible and work on increasing the usage of materials in our products that are either recycled, recyclable, or both.
Moving forward, we are working on having at least 30%* of recycled plastic over the total plastic used in newly developed/upcoming products as of 2027 according to our commitment regarding material recycling.
Moreover, we have already saved more than 100 tons of paper through the partial digitalisation of our user instruction manuals for products globally sold in 2022. Also, there was no EPS (Synthesized Expanded Polystyrene) in the packaging of 53% of the Braun products sold in 2022.
*Excluded plastic for food contact application.
Good Design is honest.
Good design is honest. We will never make promises about our environmental impact that we can't keep.
Good Design is useful.
Which is why all of ours help you get the most use out of the things you have, like turning wrinkly fruit and veg into delicious meals.
With 100 quality tests, we leave no stone unturned.
Because we believe that good design is long-lasting, we test our products with 100 quality tests to make sure they live up to that – in quality and durability.
Starting at drop-, reliability- as well as performance tests all the way to single functionalities – our quality tests ensure that Braun products provide a real benefit to your household.
Or how another design principle would claim: Good design is thorough to the last detail.
Within Braun’s dedicated labs, the hand blenders lifetime is rigorously tested to be long lasting.
Enduring.
Braun tests its attachment's locking connection EasyClick System to the motor unit up to 3.000 times.
Dishwasher safe.
The premium Braun dishwasher-safe attachments are engineered to survive 200 cycles in a continuous dishwasher program to guarantee function and visual appearance over the product's lifetime.
Processing of hard ingredients.
Braun's 500ml chopper is tested to chop/grate up to 500 kg of Parmesan.
Customer voices
In use for 50 years.
Your food processor has been put to good use in my home for the last 50 years. I have nothing but praise for your company and would recommend you to others.
- Helga B.
Używam od ponad 60 lat.
55 lat temu po narodzinach mojej córki dostałam w prezencie trzy sprzęty Braun: mikser, wyciskarkę do cytrusów i sokowirówkę. Od 1960 r. używam ich niemal codziennie, dlatego chciałbym podziękować za świetną jakość i długie lata bez żadnych napraw. -Gerda D.
In use for 12.375 hours.
In 1998, we bought a Braun Combimax 700 food processor. My wife likes to cook as a hobby, so it was used almost every day. And not just once or twice, but sometimes for more than 2 or 3 hours – with breaks of course! After about 10 years, we asked ourselves how much longer it could last. So in 2008 we bought a new food processor – a Braun Combimax 700 too, of course – in order to be prepared for when the original stopped working. But it kept working perfectly. Then, on September 25th 2014 (!!!), it finally gave up the ghost after 16 and a half years! Overall calculation: 198 months x 25 days.
- Max M.
You have questions, issues or are in need of support?
In case you ever encounter any issues with your Braun device, our customer support is here to help. Simply get in touch with your region’s customer support centre and they will present you the options for your individual case, also including recycling possibilities.
Braun’s insights for a sustainable lifestyle.
We understand that the many aspects of sustainable products and maintaining a sustainable lifestyle as individual can be overwhelming from time to time. Braun strives to support you to live more sustainably, providing valuable tips and insights for everyday life – no matter if it’s healthy and seasonal cooking, preventing food waste or conserving your precious clothes to prolong their lifespan.
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